• leadership alignment consultant

About The Leadership Alignment & Strategic Repositioning Expertise

The work we’re most focussed on, and referred for, sits at the intersection of strategic repositioning, leadership alignment and market clarity.

It focuses on helping organisations realign direction when growth, change or internal drift has made priorities less clear and decisions less consistent.

This work draws on a background in brand strategy—where clarity, differentiation and coherence are essential—and applies those principles at leadership level.

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We work with CEOs and senior teams at the intersection of strategic repositioning and leadership alignment when growth, change or internal drift has blurred commercial priorities, market position and organisational direction.

Most organisations do not struggle because they lack strategy.

They struggle when leadership teams are not fully aligned on what that strategy now requires them to decide.

Priorities compete.
Decisions slow or repeat.
Different parts of the organisation move in different directions.

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As leadership alignment consultants and repositioning strategists, we help leadership teams identify, evaluate and remedy the root cause of those problems, and potentially implement the changes, so the organisation can move forward more coherently to achieve its objectives faster and more successfully.

Trusted By

★★★★★

 
 
Brand Strategy
Brand Strategy Leadership Programme
 
 
Brand Identity

Brand Performance Reflects Leadership

Brand is Leadership Made Visible

From Brand Strategy to Leadership Alignment

Work began in brand strategy—clarifying meaning, differentiation and how organisations are understood in the market.

Over time, a consistent pattern emerged.

The challenges that appeared as brand issues were often not communication problems.

They were leadership issues.

Brand strategy work made these problems visible.


Leadership alignment resolved them.

What We Help Leadership Teams Clarify

This work focuses on helping leadership teams align around:

Why the Brand Strategy Background Matters

Brand strategy requires:

  • Clarity under constraint
  • Differentiation under pressure
  • Coherence across complexity
  • Alignment between meaning, behaviour and perception

These are the same capabilities required at senior leadership level.

The difference is context.

At leadership level, the consequences are:

  • Commercial
  • Organisational
  • Reputational

How This Work Is Applied

Most engagements begin through:

This work often extends into focused advisory support during:

From Brand Leadership to Leadership Alignment

The Leadership Alignment work did not emerge separately from the earlier Brand Leadership work. It grew from the same repeated pattern: brand performance often reflects leadership decisions before leadership teams fully recognise their effects. These visuals show how that earlier work developed into a broader framework for diagnosing where strategy slows from the inside.

Persona Brand Leadership Framework

Persona Brand Leadership Framework

It helps you achieve:

Brand Leadership

★ The Brand of 1st Choice

★ Different, Trusted, Wanted

★ Premium Pricing Status

★ Attract & Retain Top Talent

★ Higher Sales & Profits

From Brand Leadership to Leadership Alignment

Persona Brand Leadership Framework evolving into the Leadership Friction Framework

It helps you improve:

  1. Strategic Priorities
  2. Decision Ownership
  3. Leadership Alignment
  4. Judgement Boundaries
  5. Reduced Friction
  6. Decisive Execution
  7. Differentiation Protected
  8. Risks Mitigated
  9. Governance Coherence
  10. Strategic Momentum

Build Sustainable Leadership

The Persona Brand Leadership Framework together with the Leadership Friction Framework provide scalable, repeatable structures, that when used effectively, drive both commercial and leadership success.

Brand Leadership + Leadership Alignment = Performance

Brand is Leadership Made Visible

Clarity

Judgement

Trust

Featured In

★★★★★

 
 
 
  • Executive Briefings, Advisory Leadership Alignment and Brand Leadership with Lorraine Carter

Want to start a conversation about your brand strategy and market positioning, brand leadership or perhaps leadership alignment?

  1. Schedule an appointment — meetings are hybrid, in-person and/or online, depending on your preferences and location
  2. Let’s start with a diagnostic conversation
  3. Consider what you may need and what a customised plan could look like for you
  4. And perhaps implement the plan together
  5. Contact us: [email protected] or +35318322724

  

Contact Us Today

Earlier Work & Commercial Focus

Earlier work focused heavily on helping organisations build commercially strong, differentiated brands. This remains an important foundation for the work described above, strategic repositioning and leadership alignment.

As a team with decades of brand strategy expertise work, our mandate has, and continues to, entail working with public and private sector, including multinationals globally, EU institutions and government state agencies—service or product, B2B and B2C. They include the unassuming and highly niched to the most prestigious and aspiring, many of which are household names.

Many of those legacy work related questions below are still as relevant today in the strategic repositioning and leadership alignment context.

Do you want to:

  1. Achieve higher revenue?
  2. Grow your business faster?
  3. Differentiate more strongly from your competitors, so you stand out?
  4. Increase your margins and sales, so you grow your profits?
  5. Build unshakable trust and credibility amongst your ideal customers, so you increase your customer base, referral, and retention?
  6. Engineer resilience into your business model, innovation, and product development, so you can better future-proof your business and its ability to leverage adversity?
  7. Develop your brand hierarchy and product or service portfolio to avoid customer confusion and maximise your up-sells and cross-sells?
  8. Structure your business and brand, so you can potentially sell your business very profitably?
  9. Gain global perspective if you’re exporting or increasing your international expansion, so you successfully localise and adapt your brand culturally, align local leadership effectively, mitigate risk, maximise your export preparedness
  10. Be The One—your ideal customers’ favourite brand, the brand your customers are happy to pay a higher price for? 

These decades of award-winning brand strategy experience are still very import and leveraged relevantly today because it covers a comprehensive range of verticals and geographies. 

  • Brand Consultant and Brand Leadership

Who Do We Typically Work With?

As you can see from the selection of clients and brands shared, we work with many different types of organisations across multiple sectors and jurisdictions. Our range of experience includes both leadership in large organisations, entrepreneurs and founders, SME/SMB business owners, government agencies, family businesses, associations, and universities – national and international brands.

The common factor across these different organisations and geographies is the recognition and focussed need to build a robust brand strategy that drives growth. That potential is accessible here to you, so you can grow your brand leadership too.

The question is, are you large and well-established but in need of a fresh perspective to ensure continued relevance or a lean younger challenger that’s ambitiously disrupting the status quo or solving a problem in a very different way? Are you:

  1. An ambitious company that wants to increase your influence and appeal to your ideal target customer, so you increase your profitability?
  2. Dynamic but unsure of your strengths and need clarity on how to amplify them more effectively, so you can increase your success?
  3. Discontented and in need of reinvigoration, rebranding, or a brand refresh – reassessing what you do, why, and how you do things, so you can grow faster and more effectively with a highly cohesive team?
  4. Successful with a strong brand that perhaps need re-evaluation to ensure its continued relevance and strength, so you can put an even bigger wedge between you and competitors that are infringing on your territory?
  5. A young business that needs to evaluate, define, develop and establish your brand using brand strategy coupled with your business strategy, so you can drive your growth faster?

We’re always curious and open to discussing your particular needs.  

Contact us [email protected]  or ring T: +353 1 8322724

Brand Strategy Market Positioning Leadership Performance

Selected Client Perspectives

These reflect work across both brand strategy and leadership alignment contexts.

Brand Identity“Lorraine Carter has been the catalyst and an inspiration for MGI Learning to clearly define our brand.

Working with Lorraine has been both enlightening and enjoyable. Her blueprint for defining a brand is extremely comprehensive and challenged us to think very deeply about what we offer to our customers and really understand what underpins our success.

Lorraine is extremely knowledgeable, very focused and supportive and leads you through the process and ensured we got maximum benefits from the investment we made.”

Shona Cooper

CEO

MGI Learning

Shona Cooper

What Can We Do For You? 

When evaluating your scenario, its first and foremost about listening to what you have in mind with a diagnostic frame of reference, and then looking at where you may need input. Whether that potential work relates to growth or change complexities, strategic repositioning, leadership alignment or stronger cohesion across multiple jurisdictions—we want to ensure you get most value with a strong commercial focus.

The work is collaborative in its approach, whilst leading you through the change process. Typically, that includes research, defining, aligning, developing, creating, activating and accelerating your brand, organisation and leadership growth. 

Often that includes [but is not limited to]:

  1. Starting with research e.g. your target market and competitor space, leadership related challenges or problems to establish your existing baseline
  2. Identifying what types of tools, systems and frameworks could support repeatable, scalable growth most effectively 
  3. Clarifying and articulating what your brand stands for—its meaning and what makes it different?
  4. Develop your brand’s position, differentiators, value proposition and purpose, vision, mission, promise, and personality, so it stands out and attracts your ideal customers
  5. Embellish compelling brand stories to attract your ideal audience, and embed your brand into their consciousness
  6. Identify all your different customer profiles through mapping your Purchaser Personas, so you can engage and convert your customers and prospects effectively on their terms yet in greater numbers
  7. Develop the tone and style of how you want to talk with your ideal customer, so you resonate with them
  8. Evaluate your brand hierarchy and ‘product’ portfolio structures to maximise up-sells and cross-sells to grow your sales
  9. Create brand collateral and design solutions that reflect your brand persona, and deliver on your brand strategy and business objectives — ensuring they drive your customer attracting magnets

In a nutshell, its about working with you based on an in-depth understanding of your organisation, your customers, and your business objectives because that is what helps drive growth, whether it’s people related and/or commercial.

Multiple Ways You Can Work with Us

There are different ways you can work with us, so depending on your preferences, you can choose tailored options that best enable you to achieve your objectives whether its to differentiate more strongly, achieve higher revenue growth, enhance leadership performance or strengthen clarity, judgement and trust across multiple jurisdictions.

Some of the options you can consider include:

  1. Evaluating your strategic repositioning or leadership alignment and potentially support you with implementing the changes
  2. Building your brand strategy—find out more here
  3. Enable you to build your brand—using the Persona Brand Leadership Framework. This is an interactive working session where you work on your brand with us codifying and mapping out your brand strategy to differentiate more strongly and achieve higher revenue. You may also find our Personal and Corporate Leadership Brand Alignment working session particularly useful for your team.
  4. If you want a DIY solution then check out the how to build a brand eprogramme here and the how to audit your brand yourself eprogramme here  

If you think we may be a good potential partner for you, one that can bring value to your organisation, help you increase performance, productivity and cohesion then schedule an initial conversation here.

About Lorraine Carter

Lorraine Carter is a brand leadership and leadership alignment practitioner, advisor, consultant, speaker and fractional or portfolio executive whose work sits at the intersection of strategy, leadership alignment and commercial performance.

With more than two decades of hands-on experience in Brand Leadership, Lorraine’s Leadership Alignment work has evolved directly from what she has repeatedly observed across organisations in multiple jurisdictions: markets often reflect leadership decisions before leadership teams fully recognise their effects.

Those insights have shaped a body of work that connects external brand performance with the internal leadership dynamics that influence clarity, judgement, momentum, execution, trust and commercial results. Performance in both brand and leadership contexts ripples through the whole organisation internally, along with stakeholders and external markets, so both are intrinsically tied together because Brand is Leadership Made Visible.

Lorraine works with leaders at strategic inflection points—such as strategy change, repositioning, growth complexity or leadership misalignment—where acceleration has outpaced clarity and relevance, judgement, trust and leadership authority are under pressure. The focus is often to identify where strategy is slowing from the inside, where judgement and ownership are weakening, and where organisational friction is beginning to affect performance. Her work bridges brand leadership, strategic clarity and leadership-system diagnosis, giving organisations a more precise way to understand why capable teams can still lose coherence and speed.

A multiple award winner, Lorraine combines real-world practice, framework development and leadership-level insight working with organisations/brands like Straumann Group, Chadwick Group, Aramark, Version1, University of Greenwich, Nestlé, Solas — Ireland’s state agency tasked with building a world-class further education and training sector to sustain Ireland’s future, IDA Ireland — Ireland’s state agency responsible for all foreign direct investment, Kerry Foods, Eurofound — the largest EU agency, a tripartite body responsible for providing direction for EU social and work related policies, Law Society of Ireland, Enterprise Ireland, Radisson Blu, Tesco, Castle Brands, Aldi, Wavin, Abberley Luxury Yachts, Massey Bros., Crafting Minds, Dunnes Stores, Saba Restaurant Group and MGI Learning UK. 

Her work with major international brands, multinational organisations, EU institutions and government agencies has informed both the Persona Brand Leadership Framework and the Leadership Friction Framework, creating a distinctive perspective on how leadership decisions shape both market outcomes and internal organisational performance to drive successful growth.

Want to start a conversation with Lorraine?

email [email protected] or schedule a conversation here

The Right Fit For You & Your Leadership Team?

Perhaps our brand values will give you a bit more insight into what makes us tick and how we work with our customers because they underpin the way we do things.

They also ensure decision-making is a lot easier and faster. The question is, do they resonate with you too?

  1. Simplify the Complex: Demystifying the complicated and making it accessible using our time-tested IP, innovation, and technology sits at the heart of our philosophy, so business leaders, decision-makers, founders, managers, and entrepreneurs can make more informed choices to differentiate strongly, achieve higher revenue, and build brand asset value 
  2. Excel in Ambiguity: Robust brand strategy is about intentionally building business and brand resilience, so we avoid ad hoc short term quick fixes and build to thrive long term
  3. Inform & Enable: Knowledge transfer that internalises brand strategy, implementation skills and capabilities to support consistent client growth runs through our approach whether in a formal structured programme or directionally at leadership and team level  
  4. Honestly Challenge & Support: Change and innovation is often about challenging the status quo or asking the difficult questions, and facilitating those discussions in whatever form it takes, so vulnerabilities are minimalised, strengths are maximised and new opportunities leveraged to the full
  5. Innovate & Create: Malleability, adaptability, the willingness to learn, pivot through innovation and creativity is an essential skill—so mentally, functionally and aesthetically its always about pushing beyond comfort zones and leveraging new technology because creativity underpins success and enables us all to thrive into the future—and potentially leave a legacy for those who follow us 
  6. Do The Right Thing: It may not always be comfortable or easy, but doing the right thing, finding a way forward, ensuring integrity, being humanly real and authentically true matters, particularly in an AI-fabrication world—that said, we’re not push-overs either!
  7. Avoid Resource Waste: Sustainability in all its forms is increasingly a byword, so preventing resource waste, reinventing and finding more cost-effective solutions are always considered factors
  8. Memorable Fun & Laughter:  While successful work processes, results and the outcomes achieved are serious—its also about the journey and the destination—so that means making every interaction positive and engaging—laughter typically makes the work more enjoyable and we’re all better at what we do and achieve more when there’s mutually fun in the process too 

Your Persona Client Satisfaction Guarantee

  1. When you work with us, we’ll build a customised brand leadership strategy and/or leadership alignment diagnostic/intervention with clear investment for you tailored to your specific requirements and preferences
  2. You’ll know each step of your leadership journey before we start because we’ll discuss it, document it, and agree on it with you before work commences
  3. You’ll have timelines, key milestones, and deliverables to evaluate and approve for each stage and part of the process
  4. Because we know the unexpected sometimes happens we can make adjustments along the way if you need it and if something extra is requested we’ll ensure you’re fully appraised about what that entails before committing
  5. As we achieve pre-agreed objectives you’ll be able to evaluate the work and strategy in progress, coupled with the outcomes to ensure return on investment

Want to start a conversation?

Email [email protected] or schedule a conversation here

“An exceptionally talented individual. Lorraine Carter, Persona Design has a wonderful ability to ‘horizon scan’ for any business and then bring them on a journey that delivers value to their Balance Sheet.”

Dave Feenan

Director Digital Technology Skills Limited | Director Technology Ireland ICT Skillnet | Inaugural Chair Blockchain Ireland

Dave Feenan

Foundational Brand Strategy Thinking & Related Brand Building Resources

Legacy Workshops, Structured Programmes, Talks, Mentoring & Training Delivery Formats

These founding principles underpin the methodology and remain relevant across all work.

For readers looking for structured brand-building tools or legacy programme-based resources, the following materials provide a practical route into brand codification and application.

“I really appreciate Lorraine’s energy and passion. Although good branding includes so many facets, Lorraine is able to simplify the process and make it so much more tangible for any company to put into practice.”

Lisa Kettman-Kervinen

Marketing Communication Specialist

The Switch

Lisa Kettman-Kervinen

Working with You to Build Your Highly Profitable Brand & Leave Your Competitors Far Behind

Persona Branding & Design makes professional brand strategy accessible with simplified, accessible systems that enable you to achieve your objectives.  

Proprietary IP developed with 20 plus years of award-winning expertise, so you can Transform Your Brand & Increase Your Sales 

 — Be The ONE, the brand that’s most differentiated, relevant, credible, trusted and commands a premium, so you can 

achieve higher revenue and leave your competitors far behind

Ways You Can Work With Us to Differentiate More Strongly, Increase Your Relevance, Credibility, Higher Revenue & Leadership Success

Become a Successful Client
Leverage a Strategic Working Session
Start an eCourse Yourself

“An excellent programme that provides an informative guide on how to structure your brand’s development whether you are launching a new brand, refreshing an existing one and/or conducting a review of your brand to ascertain possible weaknesses.”

Ciarán Barry

Director

Broadview Ventures

Ciarán Barry

“If you’re interested in the brand strategy that will take you to the next level, that will put you on the market in a premium position, Lorraine Carter is the person to assist you in getting there with specific elements and with specific tools that simply work. All you have to do is focus and know what you want — she provides the tool kit you need to accomplish your goals.”

Adina Iacob

Founder, PR, Communications & Media Relations Consultant

Adina Iacob

brand strategy“We participated in the Persona Brand Leadership Programme online. The 12-week program suited us as the weekly accountability spurred us on to get work done between sessions.

We found the flow of the course appropriate for the development of the brand through the various areas of the business. Already, we have developed our Customers Personas and our Brand Persona adding value to the business.

The programme has helped us make more astute decisions in the business such as restructuring our product offerings, so we grow more profitable lines and remove those with lower margins.

Lorraine is very helpful and accessible as a tutor with follow-up after each live working session and the half-day masterclass. Most of all the clarity achieved has been most invaluable.

In the first two weeks of March 2020, before Covid-19 required us to close, we were 300% up in our online sales compared to the whole of March 2019. By the end of May 2020 [after being completely closed for 6 weeks with our 150 staff furloughed] we were back to 69% and by end of June 2020 back at 108%, January 2021 we’re up four-fold on January 2019 

— results achieved from applying our brand strategy.”

Sinead Heffernan

Managing Director

Thunders Bakery

Sinead Heffernan

Unapologetically Honest?

The focus is on infusing robust branding strategy with strong leadership alignment to achieve organisational and/or business objectives.

As strategic repositioning brand strategists and leadership aligners its about tackling problems that are often within tight constraints, even when the ambiguity and complexity looks challenging.

Pattern observation, garnered from decades of practitioner work, enables us to shift perspective, help you achieve more clarity with stronger judgement and consequently enable you to create more authentic connections—stronger trust between your brand, your people and your customers. This in turn, helps strengthen your organisation, business, and leadership. It also helps successfully convert vacillating customers into a loyal and profitable brand advocates.

The work is about helping you to make your business or organisation more successful by ensuring your brand strategy and leadership alignment makes a very positive impact on your people, your customers, and most importantly your bottom line.

Its about adding extra value to your products, service, or ideas, helping you enhance leadership alignment, grow your brands, develop distinctive communications strategies and ultimately support you to increase your success, sustain longer term competitive advantage (even in this fast moving AI-world) and consistently achieve higher revenue. 

Want to know more? Schedule a conversation and take a look at what some of our clients and customers have to say about the results they’ve got and what it’s like working with us.

When Did You Last Give Your Brand a Health Check Using a Brand Audit?

A brand audit health check helps you monitor your brand, so you keep it relevant from both a business, market and customer perspective to drive growth. It helps inform you of when, where and how you need to potentially  repositioning it strategically, realign, reinvigorate, rebrand, revitalise or consider a brand refresh before growth stagnates or problems increase. A brand audit helps you to reestablish your baseline contextually and turn things around, particularily if you’ve got compounding issues.

If you want help evaluating your brand objectively with professional insights and recommendations on how to move forward more successfully then schedule a diagnostic conversation [email protected] 

We’re invariably always very interested in how to solve pernickety problems so are potentially very well-placed to help you address your challenges from both a strategic repositioning and leadership alignment context.   

Do you want a DIY solution instead? Take a look at the Auditing Analysis Accelerator™ Programme here. It’s a step-by-step process enabling you to start auditing your brand yourself, so you can grow your business more successfully.

You can also consider the Persona Brand Leadership Framework? This is a live, highly interactive programme online where you work on your brand with us codifying and mapping out your brand strategy for business growth. It’s very robust and gets results fast, as evidenced by all the customers who’ve leveraged it to increase their revenue. Alternatively, you have the option of the Persona Branding Accelerator Masterclasses for a fast injection of brand building essentials. 

These are transformational programmes and workshops using the proprietary Persona Brand Building Blueprint™. This system is very effective, as evidenced by customers’ results worldwide because it is so effective in enabling businesses to drive growth — achieve higher revenue. In fact, it’s also used on the Economist Group platform [we created and own the IP].

Get in touch if you’d like to discover more [email protected]  or ring T: +353 1 8322724

Brand Audit Course

Start Your Brand Audit eCourse Here

  

brand strategy“Lorraine Carter is my branding mentor, she’s the person that showed me how to improve my personal and business brands — they were a mess when she initially looked at what we had — and she blew my mind! I’ve paid high fees to other ‘supposed’ brand consultants who only had 30% of her in-depth expertise, and they couldn’t deliver on what we needed.

She gives you the key foundations and lays things out in an easy to use system which gives you all the essentials needed to make your brand stand out, to make your brand highly visible. If you use her branding strategy system you’ll soon have everyone talking about your product or service to become No.1 in your market.

Lorraine takes no-name companies and transforms them into household brand names. Most importantly, she’s great fun, absolutely passionate about branding, and she’ll entertain you whilst demystifying branding and making the unknown clearer — because designing a logo is only a tiny part of your entire branding process.

I would highly recommend the Mastermind programme to every entrepreneur who wants to be more successful and have a clear message driven by their brand.”

Thank you so much Lorraine for all your help. We wouldn’t be so well known in the USA, UK, or Romania if it wasn’t for your direction and input to develop and build our brand.”

Ozana Giusca

Founder/CEO,

Tooliers & Ozana

Ozana Giusca

Want to have a conversation with Lorraine Carter?

You can start a diagnostic conversation by getting in touch here,

email [email protected] or

schedule a conversation when it suits you best here.

    “I recently organized a large Business Forum for business owners and stakeholders entitled ‘After the Storm – New Business Opportunities’ to highlight the challenges and changing face of doing business in 2013. I was delighted to engage Lorraine Carter to speak at the Forum as I have seen first hand her expertise in Branding and Design.

    More importantly I know Lorraine as a Professional Speaker who delivers not only excellent content but is passionate about the positive financial impact of great branding and design.

    Lorraine’s talk entitled ‘Brand Your Way Out of Recession’ was extremely well received. Her clarity, eloquence and use of storytelling evoked clear examples of how both big, medium and even small businesses have reached the top with successful use of effective branding and design.

    I’d recommend Lorraine as a Speaker at your next event or conference. She is an expert in what she does but more importantly she is an expert who knows how to speak about it!”

    Sharon Cahir | Author Solicitor Lawyers and Leaders Coach and Trainer

    “I have had the benefit of working alongside Lorraine Carter with mutual clients and will happily do so again.

    Lorraine understands the power of brands for businesses in a way that makes practical sense to businesses. Her dedication to her craft is a great credit to her along with her attention to her clients and the details that matter.

    Lorraine understands how to work with people who don’t work with brands on a daily basis and above all Lorraine has a bottom line value orientation. I look forward to continuing working with Lorraine and her team at Persona Branding & Design.”

    Dave Gribben Enable Better Business

    SHS-500px

    “The Maguire & Paterson brand was established in 1882 and therefore the rebranding and new packaging had to be managed in a very sensitive and caring manner.

    Persona Branding & Design worked very effectively with the M&P management team ensuring that the findings of consumer research were correctly interpreted and factored into the brand revitalization and new range designs. We found their ability to steer us of significant benefit.

    Persona Branding & Design also ensured that we kept our focus on core objectives and diplomatically challenged us at various stages on our thought process, ensuring that any brand preferences did not stray from the core objectives.

    We would have no hesitation in recommending Persona Branding & Design and we would be very pleased to speak with any potential client(s).”

    Neil ScaifeHead of Commercial Control | SHS Sales & Marketing Ltd

    Rubicoin-500px

    “Lorraine Carter creates meaningful and immaculately designed brands based on a deep subject matter expertise.  She, through Persona Branding & Design, provides a world class professional services for all sized enterprises.

    Her understanding of target markets results in memorable and distinctive work that empathises with end customers. Lorraine brings a uniquely positive energy to every meeting that leaves her clients engaged and delighted.

    Emmet SavageFounder and CEO | Rubicoin

    “Lorraine Carter is a true marketing professional. She is highly creative and has delivered impactful, innovative brand solutions for my business for almost a decade.”

    Rita AhernManaging Director | Food Matters

    Connemara-Seafoods-500px

    “Persona Branding & Design supports our company with an excellent level of creativity in all areas of branding, design and marketing. They listen, understand and interpret our needs perfectly with a formidable proficiency in execution. It is only fair to say that our company expectations of original briefs have always been exceeded.”

    Andy MulloyManaging Director | Connemara Seafoods Ltd

    Caterhire-500px“I have worked with Persona Branding & Design for more than 8 years. They have become an invaluable extension of our team, working with us in a flexible, intelligent and pragmatic way.

    Once commissioned, they became part of the business extending their expert opinion and brilliant creative solutions in total harmony with our requirements which has achieved great results. This is important since it is often the detail that can make or break a business relationship.  Their work philosophy is the best contract a client can hope to receive.”

    Gavin DivillyManaging Director | Cater Hire Ireland Ltd

    Wavin-500px“Persona Design successfully applied their extensive branding experience from consumer goods directly to an important industrial B2B product range within our organisation. This was pivotal in the formulation of our brand communications strategy which also included design, packaging, point of sale material and brand promotional plan, all of which contributed to a very successful commercial outcome.”

    Michael O’DonohueCountry Director | Wavin Ireland Ltd

    “Lorraine is an excellent start to finish project manager with tremendous creativity and ability to work budgets and timelines effectively.”

    Kelley SpillaneSenior Vice President | Castle Brands

    Country-Crest-500px“I can’t say enough about the excellent work that Persona Branding & Design has done for us. They didn’t just look at our design requirements but challenged us to really look at the fundamentals of our brand and our target market.

    They fully engaged with our team and questioned our thinking, providing strong guidance when needed to keep us all on track. Not only is their work exceptional but it’s an absolute pleasure to work with them too.

    The end product has evoked huge comment from customers and buyers alike as to its thought provoking branding, design and uniqueness, thus putting Country Crest into a whole different zone of marketing.”

    Tony Doyle Commercial Director | Country Crest

    “Lorraine Carter from Persona Design recently presented at our Dell Social Media Event on the importance of Brand for Corporate and Self.  Lorraine provided great tips, many of them thought-provoking from her vast experience in developing brands, as an individual, for customers and the importance of building relationships. 

    I would highly recommend Lorraine as a trusted advisor on Brand Development and Management.”

    Joan ByrneSaaS Portfolio Manager EMEA | Dell Inc

    Zed-Candy-500px“Persona Design has always exceeded the objectives of our briefs. Their level of interaction and creative rigour offering a range of fresh concepts is brilliant.

    Apart from being great people to work with, Persona Branding & Design offers an unbeatable combination in their level of service, lateral thinking, attention to detail, strategic focus and commitment to all projects undertaken. They are a key asset within my company and I would be delighted to personally recommend their services.”

    Donal KavanaghSales & Marketing Director | Zed Candy Ltd

    “Persona Design are very talented brand consultants and packaging design experts. They are knowledgeable, creative and highly dependable. My company has hired them for a number of projects and we have always been very pleased with the results.

    In fact, several of their projects for us have won prestigious awards. I highly recommend Persona Branding & Design.”

    Mark Andrews IIIChairman of the Board | Castle Brands Inc

    Robert-Roberts-500px“Persona Branding & Design has adroitly managed several of our most important brand design briefs over the past couple of years and in doing so brought a high degree of creativity plus in depth knowledge in dealing with packaging and print suppliers that was vital for the completion of the successful end product.

    Their attention to detail and open book costing consistently ensures no surprises on design or origination quotations.”

    Gerry MurphyMarketing Director | Robert Roberts Ltd

    “I was delighted to be a participant in Lorraine’s Master class on Branding, Packaging and Design. Lorraine has extensive experience is this area and her third party examples of clients she has worked with really drove the message home on the importance of one’s brand and how powerful it can be.

    She is passionate in her message and delivers it with conviction. I strongly recommend her as a trainer, speaker in the area of branding, packaging and design as she is truly an expert.”

    Margaret Hoctor Personal Coach | Trainer | Mentor and Facilitator

    Wavin-500px“Persona Design has worked with Wavin on the creation and development of the new branding and marketing collateral for the launch of a new range of premium products.

    They worked closely with our commercial team during this period to deliver a fantastic launch, on time and within budget. I would highly recommend Persona Branding & Design to anyone who is looking for a company that adds value through innovative ideas.”

    Brendan MurphyCommercial Director Wavin UK & Ireland | Wavin UK Ltd

    “Lorraine is a highly experienced and expert marketing professional. That’s just one way of putting it. She is an expert public speaker and her passion for subject matter shines though when she presents on a subject that is obviously close to her heart. Highly professional and credible, she is always looking for the best way to apply her talent for her clients best interest.

    Her firm is highly successful in delivering strategic marketing projects for their prestigious client base. I have no hesitation in offering my highest recommendation for Lorraine and her team at Persona Branding & Design”

    Paul C DwyerGlobal Cyber Security Expert

    “Lorraine’s depth of knowledge in branding is immense. I have attended some of her courses and also see first hand the benefits Persona Branding & Design can bring to a business. I am always happy to recommend Lorraine.”

    Ruaidhri PrendergastTechnology Sales Engine | Tech Marketing | Sofware | SaaS | FinTech | Hardware | 10x Return on Investment | Co-Founder | Ingenuity

    “I have known of Lorraine’s high quality work for a number of years and in late 2008 I finally had the opportunity to work with her in developing a brand and marketing strategy for an upcoming awards ceremony.

    Lorraine patiently guided the team through the process and was excellent in identifying the nuances, do’s and don’ts of our target market. We started out thinking a brand was just a logo but now know better!

    Before this however, Lorraine had sat down for coffee on an number of occasions with my colleague and I on a different venture and was very generous with her time and sharing her knowledge. I aim to call on Lorraine many times in the future and look forward to it.”

    Ian Lawlor New Business | Lotus Investment Group

    “I’d be happy to recommend Lorraine Carter and her company, Persona Branding & Design, to any client who wants an enthusiastic and passionate business partner to produce compelling brands built on a sound strategy.”

    Tim HealyMercator Marketing Research

    “Lorraine is both highly creative and strategic. Her professional and flexible approach combined with her attention to detail resulted in exceptional work which perfectly met the clients needs. A pleasure to work with. I’d happily recommend her for any brand project!”

    Alayne RooneyMarketing Consultant

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