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Our expertise covers a broad range of sectors, from the most unassuming and modest to the most prestigious and aspiring, many of which are household names.


As branding professionals we have an insatiable curiosity to know what matters to our client’s customers. The things that drive, excite, and empower each of those individuals to make your brand, their brand of preferred choice.


Our desire to know your customer intimately, their wants, loves, hates and aspirations so we can build a brand to meet their needs, has underpinned more than two successful decades of brand building. This expertise is put to work on your behalf to grow your business. It’s this customer centric approach that enables us to build highly visible, different, distinctive, memorable and much loved brands because this is the secret to your brand success and your increased profits.


This knowledge and skill we consistently put to work for the benefit of you, to excite and dazzle your customers while generating formidable profits for your businesses.


Do you want to make your brand standout as a highly recognised, memorable and much loved name? The Personality Profile Performer™ System is the perfect solution for you because it’s a step-by-step process empowering you to build your brand and become more profitable. Get the Personality Profile Performer™ Programme here now so you can make your brand No.1 in your market.


Have You Got Branding Problems?

When did you last give your brand a health check using a brand audit?

A brand audit health check helps you monitor your brand so you keep it fresh and relevant. It informs you of when, where and how you need to reinvigorate or revitalise your brand before sales start to slip or turn things around if you’ve got big challenges.

Take a look at the Auditing Analysis Accelerator™ Programme here. It’s a step-by-step process empowering you to audit your brand so you can grow your business and become more profitable.



Alternatively if you want us to evaluate your brand for you then get in touch. We’d love to help you address your brand challenges and provide you with the expert leadership and support you need to grow your business.

We also host Brand Building Masterminds, run transformational Brand Building Workshops, Bootcamps and Masterclasses using our Persona Brand Building Blueprint™ System because it is so effective in expediting our clients brand and business growth.

Participating clients have achieved stunning breakthroughs and accelerated results while working with us using our Persona Brand Building Blueprint™ System. Our proprietary system enables us to define, articulate, realign, strategise, plan and map out leveraging your brand for massive success. It’s the secret sauce because the Persona Brand Building Blueprint™ System is what makes your brand highly visible, different, memorable and much loved by your ideal customers.

What Can We Do For You? 

In focussing on your needs we’re high energy creators and innovators with a strong commercial focus on achieving increased client brand profitability.

We work collaboratively with you leading you through the brand building process as we research, define, align, develop, create, activate and accelerate your brand transformation:

  • we research your target market
  • identify and articulate what your brand stands for — what makes it different?
  • develop your brand’s position and purpose to give it high visibility
  • use compelling brand stories to attract your ideal audience
  • build your Purchaser Personas so you engage your customers on their terms
  • develop the tone and style of how you want to talk to your ideal customer
  • create brand design solutions which are your customer attracting magnets
  • so that we can create and build your brand based on an in-depth understanding of your company, your customers and your business objectives because this is what ultimately drives business growth


We lead and empower you to create ‘a world of your own’ for your brand with a ‘way of doing things’ that matters to your target market and gives them a compelling reason to buy.


Our expertise is used to lead and support you in building your brand to achieve:

  • high visibility, memorability
  • brand difference, distinction
  • brand lovability
  • enhanced brand reputation
  • lead brand position
  • grow your business
  • increase your sales and profitability
  • number one place in your target market

Our purpose is to make your business more successful by ensuring your brand activity makes a very positive impact on your people, your customers and most importantly your bottom line.

Being insightful observers enables us to shift our perspective and create an authentic connection between your brand and your customers, which in turn successfully converts a vacillating customer into a loyal and profitable brand advocate.

The magic we bring is in fusing inspirational branding and exciting design, to surprise and delight, with rock solid business objectives.

We’re business strategists, branding experts, marketeers and brand designers forever fascinated by the promise of possibility, about tackling new challenges and finding new opportunities for your success, because your success is our success too.

In short we add extraordinary value to your products, service or ideas, helping you grow your brands, develop distinctive communications strategies and ultimately support you to increase your success and sustain long term competitive advantage. 


Who Do We Typically Work With?

We love working with both larger organisations and smaller businesses too. Our range of experience includes both family businesses, entrepreneurs, SME / SMB business owners, brand managers, consultants as well as national and international brands.

Regardless of size we provide brand leadership expertise and collaborate with you to make your brands the most profitable first choice in your target market. 

Large, medium or small we work with:

  • Ambitious companies that want to greatly enhance relationships with their customers.
  • Dynamic companies that are unsure of their strengths and need clarity on how to amplify them.
  • Discontented companies in need of reinvigoration – reassessing what they do and why they do it.
  • Successful companies that have a strong brand and want to make it even more powerful.
  • New companies that need to evaluate, define, develop and establish their brand.


We’d love to help you build your brand successfully because it will make your business much more profitable.  

If you’d like to know more about how we can lead you in building your brand to be a profit powerhouse, No.1 in your market, then get in touch. We’d be delighted to talk with you. 

Email us  or ring T: +353 1 8322724


Now is your opportunity to make your brand standout as a highly recognised, memorable and much loved name. The Personality Profile Performer™ System is the perfect solution for you because it’s a step-by-step process empowering you to build your brand and become more profitable. Get the Personality Profile Performer™ Programme here now so you can make your brand No.1 in your market.



Got a question, comment or need some help with your brand?

We’re thrilled! Send us a short note and we’ll be in touch.
We do our best to read every message within 48 business hours. We’re kind of obsessive about customer care so if you don’t hear back, that means we didn’t get your message so please do send it again.

“I recently organized a large Business Forum for business owners and stakeholders entitled ‘After the Storm – New Business Opportunities’ to highlight the challenges and changing face of doing business in 2013. I was delighted to engage Lorraine Carter to speak at the Forum as I have seen first hand her expertise in Branding and Design.

More importantly I know Lorraine as a Professional Speaker who delivers not only excellent content but is passionate about the positive financial impact of great branding and design.

Lorraine’s talk entitled ‘Brand Your Way Out of Recession’ was extremely well received. Her clarity, eloquence and use of storytelling evoked clear examples of how both big, medium and even small businesses have reached the top with successful use of effective branding and design.

I’d recommend Lorraine as a Speaker at your next event or conference. She is an expert in what she does but more importantly she is an expert who knows how to speak about it!”

Sharon Cahir | Author Solicitor Lawyers and Leaders Coach and Trainer

“I have had the benefit of working alongside Lorraine Carter with mutual clients and will happily do so again.

Lorraine understands the power of brands for businesses in a way that makes practical sense to businesses. Her dedication to her craft is a great credit to her along with her attention to her clients and the details that matter.

Lorraine understands how to work with people who don’t work with brands on a daily basis and above all Lorraine has a bottom line value orientation. I look forward to continuing working with Lorraine and her team at Persona Branding & Design.”

Dave Gribben Enable Better Business


“The Maguire & Paterson brand was established in 1882 and therefore the rebranding and new packaging had to be managed in a very sensitive and caring manner.

Persona Branding & Design worked very effectively with the M&P management team ensuring that the findings of consumer research were correctly interpreted and factored into the brand revitalization and new range designs. We found their ability to steer us of significant benefit.

Persona Branding & Design also ensured that we kept our focus on core objectives and diplomatically challenged us at various stages on our thought process, ensuring that any brand preferences did not stray from the core objectives.

We would have no hesitation in recommending Persona Branding & Design and we would be very pleased to speak with any potential client(s).”

Neil ScaifeHead of Commercial Control | SHS Sales & Marketing Ltd


“Lorraine Carter creates meaningful and immaculately designed brands based on a deep subject matter expertise.  She, through Persona Branding & Design, provides a world class professional services for all sized enterprises.

Her understanding of target markets results in memorable and distinctive work that empathises with end customers. Lorraine brings a uniquely positive energy to every meeting that leaves her clients engaged and delighted.

Emmet SavageFounder and CEO | Rubicoin

“Lorraine Carter is a true marketing professional. She is highly creative and has delivered impactful, innovative brand solutions for my business for almost a decade.”

Rita AhernManaging Director | Food Matters


“Persona Branding & Design supports our company with an excellent level of creativity in all areas of branding, design and marketing. They listen, understand and interpret our needs perfectly with a formidable proficiency in execution. It is only fair to say that our company expectations of original briefs have always been exceeded.”

Andy MulloyManaging Director | Connemara Seafoods Ltd

Caterhire-500px“I have worked with Persona Branding & Design for more than 8 years. They have become an invaluable extension of our team, working with us in a flexible, intelligent and pragmatic way.

Once commissioned, they became part of the business extending their expert opinion and brilliant creative solutions in total harmony with our requirements which has achieved great results. This is important since it is often the detail that can make or break a business relationship.  Their work philosophy is the best contract a client can hope to receive.”

Gavin DivillyManaging Director | Cater Hire Ireland Ltd

Wavin-500px“Persona Design successfully applied their extensive branding experience from consumer goods directly to an important industrial B2B product range within our organisation. This was pivotal in the formulation of our brand communications strategy which also included design, packaging, point of sale material and brand promotional plan, all of which contributed to a very successful commercial outcome.”

Michael O’DonohueCountry Director | Wavin Ireland Ltd

“Lorraine is an excellent start to finish project manager with tremendous creativity and ability to work budgets and timelines effectively.”

Kelley SpillaneSenior Vice President | Castle Brands

Country-Crest-500px“I can’t say enough about the excellent work that Persona Branding & Design has done for us. They didn’t just look at our design requirements but challenged us to really look at the fundamentals of our brand and our target market.

They fully engaged with our team and questioned our thinking, providing strong guidance when needed to keep us all on track. Not only is their work exceptional but it’s an absolute pleasure to work with them too.

The end product has evoked huge comment from customers and buyers alike as to its thought provoking branding, design and uniqueness, thus putting Country Crest into a whole different zone of marketing.”

Tony Doyle Commercial Director | Country Crest

“Lorraine Carter from Persona Design recently presented at our Dell Social Media Event on the importance of Brand for Corporate and Self. Lorraine provided great tips, many of them thought-provokingfrom her vast experience in developing brands, as an individual, for customers and the importance of building relationships.

I would highly recommend Lorraine as a trusted advisor on Brand Development and Management.”

Joan ByrneSaaS Portfolio Manager EMEA | Dell Inc

Zed-Candy-500px“Persona Design has always exceeded the objectives of our briefs. Their level of interaction and creative rigour offering a range of fresh concepts is brilliant.

Apart from being great people to work with, Persona Branding & Design offers an unbeatable combination in their level of service, lateral thinking, attention to detail, strategic focus and commitment to all projects undertaken. They are a key asset within my company and I would be delighted to personally recommend their services.”

Donal KavanaghSales & Marketing Director | Zed Candy Ltd

“Persona Design are very talented brand consultants and packaging design experts. They are knowledgeable, creative and highly dependable. My company has hired them for a number of projects and we have always been very pleased with the results.

In fact, several of their projects for us have won prestigious awards. I highly recommend Persona Branding & Design.”

Mark Andrews IIIChairman of the Board | Castle Brands Inc

Robert-Roberts-500px“Persona Branding & Design has adroitly managed several of our most important brand design briefs over the past couple of years and in doing so brought a high degree of creativity plus in depth knowledge in dealing with packaging and print suppliers that was vital for the completion of the successful end product.

Their attention to detail and open book costing consistently ensures no surprises on design or origination quotations.”

Gerry MurphyMarketing Director | Robert Roberts Ltd

“I was delighted to be a participant in Lorraine’s Master class on Branding, Packaging and Design. Lorraine has extensive experience is this area and her third party examples of clients she has worked with really drove the message home on the importance of one’s brand and how powerful it can be.

She is passionate in her message and delivers it with conviction. I strongly recommend her as a trainer, speaker in the area of branding, packaging and design as she is truly an expert.”

Margaret Hoctor Personal Coach | Trainer | Mentor and Facilitator

Wavin-500px“Persona Design has worked with Wavin on the creation and development of the new branding and marketing collateral for the launch of a new range of premium products.

They worked closely with our commercial team during this period to deliver a fantastic launch, on time and within budget. I would highly recommend Persona Branding & Design to anyone who is looking for a company that adds value through innovative ideas.”

Brendan MurphyCommercial Director Wavin UK & Ireland | Wavin UK Ltd

“Lorraine is a highly experienced and expert marketing professional. That’s just one way of putting it. She is an expert public speaker and her passion for subject matter shines though when she presents on a subject that is obviously close to her heart. Highly professional and credible, she is always looking for the best way to apply her talent for her clients best interest.

Her firm is highly successful in delivering strategic marketing projects for their prestigious client base. I have no hesitation in offering my highest recommendation for Lorraine and her team at Persona Branding & Design”

Paul C DwyerGlobal Cyber Security Expert

“Lorraine’s depth of knowledge in branding is immense. I have attended some of her courses and also see first hand the benefits Persona Branding & Design can bring to a business. I am always happy to recommend Lorraine.”

Ruaidhri PrendergastTechnology Sales Engine | Tech Marketing | Sofware | SaaS | FinTech | Hardware | 10x Return on Investment | Co-Founder | Ingenuity

“I have known of Lorraine’s high quality work for a number of years and in late 2008 I finally had the opportunity to work with her in developing a brand and marketing strategy for an upcoming awards ceremony.

Lorraine patiently guided the team through the process and was excellent in identifying the nuances, do’s and don’ts of our target market. We started out thinking a brand was just a logo but now know better!

Before this however, Lorraine had sat down for coffee on an number of occasions with my colleague and I on a different venture and was very generous with her time and sharing her knowledge. I aim to call on Lorraine many times in the future and look forward to it.”

Ian Lawlor New Business | Lotus Investment Group

“I’d be happy to recommend Lorraine Carter and her company, Persona Branding & Design, to any client who wants an enthusiastic and passionate business partner to produce compelling brands built on a sound strategy.”

Tim HealyMercator Marketing Research

“Lorraine is both highly creative and strategic. Her professional and flexible approach combined with her attention to detail resulted in exceptional work which perfectly met the clients needs. A pleasure to work with. I’d happily recommend her for any brand project!”

Alayne RooneyMarketing Consultant


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