Get “Top 20 Rebranding Mistakes to Avoid
and 13 key Questions to Ask Before You Start” eBook

Build The Brand Your Ideal Customers Want Above All Others & Are Happy to Pay a Premium For

— without a big marketing team —

How do you want your brand to Be The ONE, the brand that’s most differentiated, relevant, 

credible, trusted and commanding a premium, so you can 

achieve higher revenue, grow your ideal customers consistently, attract and retain top talent, mitigate risk and increase your profits more predictably?


Want to discover more about building your standout, highly profitable, №1 brand through a chat with us?

  1. Schedule an appointment — we can meet in person online
  2. Let’s consider what you may need and a customised plan for you
  3. And perhaps chat about how you could implement that plan
  4. Contact us: [email protected] or +35318322724

What Do You Need To Make Your Organisation, Your Business, Your Brand More Successful?

… to Sustain Your Leadership to …

Be The One

The Brand More Customers Want and Top Talent Wants to Work With

Why is this right for you, your team and your business?

Like many other decision makers and leaders you may be feeling your brand is not delivering to its full potential or your team hasn’t activated it as effectively as you need. This can be frustrating or even the cause of profit losses, so we’ve created a proven brand-building system based on 20 plus years of award-winning expertise that simplifies the whole process and gets measurable results. It’s been used by hundreds of customer worldwide and on The Economist Group platform, Persona Design created and owns the IP.
These systems and frameworks enable you to clearly identify where and how your greatest revenue growth opportunities can be achieved, what makes your brand really stand out, different, trustworthy, likeable and compelling in customers’ terms, so you can command higher premiums, connect with your customers meaningfully, create marketing campaigns that consistently get results, and grow your business faster — achieve higher revenue.

© Persona Design, The Persona Brand Leadership Framework™

How do you know if you’ll get the results you want?

Working with clients, like you; decision makers, business leaders, management teams, entrepreneurs and marketing teams, you can seen their results — they prove you can eliminate inconsistencies, reduce vulnerabilities and increase your profits by using robust systemised processes.
You can leverage evidence based brand strategy  that provides strong direction for your business or organisation because this is at the heart of what makes standout brands really profitable, and ongoing customer and talent attracting magnets.

What is Brand Strategy versus Design versus Marketing?

It’s important to note that brand strategy and branding is not marketing or design. These are separate disciplines that are also essential elements in building a successful business. Branding strategy works in parallel with your business strategy, so together they form the bedrock of your business by informing key commercial decisions.

Brand Strategy defines…

  1. Who you are
  2. What you stand for
  3. Why you exist
  4. How you’re different in customer relevant terms
  5. Why you’re the perfect choice for your ideal target audience — your value proposition

Brand Strategy aligned to your business strategy provides the direction for marketing campaigns and design execution, so it comes first, before marketing or design are initiated.

Want to discover more about building your standout, highly profitable, №1 brand working with us?

  1. Schedule an appointment — we can meet in person online
  2. Let’s consider what you may need and a customised plan for you
  3. And perhaps implement the plan together
  4. Contact us: [email protected] or +35318322724

Three Ways You Can Work With Us to Differentiate More Strongly, Consistently Increase Your Customer & Talent Attraction, Credibility & Achieve Higher Revenue

Branding Services and Consulting – Building Your Brand For You

Working with you, we build bespoke branding solutions for your unique brand needs. Brand strategies that make your brand highly visible, profitable, different, distinctive, credible, memorable, valuable and much loved — creating ideal customer brand magnets to underpin your growing success. Whether you’re re-evaluating an existing brand, planning an exciting new launch, refreshing a solid revenue driver to maintain relevance or considering a total rebrand, our decades of award-winning expertise is fined tuned for your success so get in touch today [email protected]

Branding Programmes and Courses to Empower You to Build Your Brand

eProgrammes and eCourses developed from over 20 years plus of brand building expertise, leveraging big-brand know-how using our modular Persona Brand Building Blueprint™ system. All the Persona Design programmes use proven processes — tried and tested from years of international brand building and transformational branding workshops — created to help you on your brand building journey. Whether you’re building a new brand, re-evaluating an existing one because it needs a health check or rebranding an older one entirely, these programmes empower you to make your brand more profitable and successful.

Branding Workshops and Speaking Events to Lead Your Brand Building

Branding is NOT marketing or design but the bedrock strategy aligned with, underpinning and directing your whole business so our brand leadership, speaking, branding intensives, mentoring and workshops are built as transformational catalysts because this ensures you’re empowered to build a highly profitable and successful business.  When your brand culture thrives vibrantly throughout your organisation — across leadership, marketing and your way of doing things, so your team is inspired and enabled to be your best brand ambassadors and creators of amazing customer experiences — then your business becomes a powerhouse.

Want to discover more? Find out what we could potentially do for you?

There’s more than one way to solve a challenge so you can choose the best fit for you...

Sometimes it’s a struggle to build your brand successfully, so we work with you, leading you through your brand-building journey, whether you’re well established with a marketing team that would benefit with some expert input, in the early years of rapid growth or very hungry to seriously accelerate your business on its growth trajectory.

There are three different ways you can work with us, so depending on your preferences, you have the perfect solution to differentiate more strongly and achieve higher revenue growth. The question is, do you want us to;

  1. Build your brand for you – find out more here or get in touch [email protected] or ring +353 1 8322724
  2. Enable you to build your brand – check out the Persona Brand Strategy Leadership Mastermind here. This is a live, interactive programme online where you work on your brand with us codifying and mapping out your brand strategy to differentiate more strongly and achieve higher revenue. Alternatively, join our online half-day Branding Accelerator Masterclass for a fast-injection of brand-building essentials. You can also ask about our Personal and Corporate Leadership Brand Alignment Masterclass
  3. Want a DIY solution? Check out our how to build a brand eprogramme here and our how to audit your brand yourself eprogramme here

Master fast, apply fast to get the results you want in the way that suits you best...

You can work with us through a combination of our:

Each one of these processes uses the Persona Brand Building Blueprint™ system, that is also used on The Economist Group platform — tested and proven frameworks that ensures you get the perfect solution to fit your specific needs at the right time to drive growth faster.

Whether you want us to build your brand for you, lead you through the brand-building process or enable you to grow your brand yourself each of these branding solutions has been built to suit your particular needs, so you’re empowered to differentiate more strongly, achieve higher revenue, grow your profits and be №1 in your target market — leave your competitors way behind.

Choose the solution you want, or a combination of all three, to make your brand into a profit powerhouse.

Get in touch. We’d love to give you the branding expertise you want, tailored to your needs, and be part of your brand-building success story.

Your Persona Client Satisfaction Guarantee

  1. When you work with us, we’ll create a customised brand-building plan and strategy with clear investment for you tailored to your specific requirements and preferences
  2. You’ll know each step of your brand building journey before we start because we’ll discuss it, document it, and agree on it with you before work commences
  3. You’ll have timelines, key milestones, and deliverables to evaluate and approve for each stage and part of your brand building process
  4. Because we know the unexpected sometimes happens we can make adjustments along the way if you need it and if something extra is requested we’ll ensure you’re fully appraised about what that entails before committing
  5. As we achieve pre-agreed objectives you’ll be able to evaluate your brand building work and strategy in progress, coupled with the outcomes to ensure return on investment
Get in touch today because we’d love to get started helping you build your standout, powerhouse brand, so you can increase your profits and leave your competitors way behind. Email us [email protected] or ring us +35318322724 (GMT 9:00-17:30).
Ask about how the Persona Brand Leadership Framework™ can enable you to attract, convert and retain a lot more of your ideal customers and top talent to drive growth in your business.

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Got a question, comment or need some help with your brand?

We’re thrilled! Send us a short note and we’ll be in touch.
We do our best to read every message within 48 business hours. We’re kind of obsessive about customer care so if you don’t hear back, that means we didn’t get your message so please do send it again.

    “I recently organized a large Business Forum for business owners and stakeholders entitled ‘After the Storm – New Business Opportunities’ to highlight the challenges and changing face of doing business in 2013. I was delighted to engage Lorraine Carter to speak at the Forum as I have seen first hand her expertise in Branding and Design.

    More importantly I know Lorraine as a Professional Speaker who delivers not only excellent content but is passionate about the positive financial impact of great branding and design.

    Lorraine’s talk entitled ‘Brand Your Way Out of Recession’ was extremely well received. Her clarity, eloquence and use of storytelling evoked clear examples of how both big, medium and even small businesses have reached the top with successful use of effective branding and design.

    I’d recommend Lorraine as a Speaker at your next event or conference. She is an expert in what she does but more importantly she is an expert who knows how to speak about it!”

    Sharon Cahir | Author Solicitor Lawyers and Leaders Coach and Trainer

    “I have had the benefit of working alongside Lorraine Carter with mutual clients and will happily do so again.

    Lorraine understands the power of brands for businesses in a way that makes practical sense to businesses. Her dedication to her craft is a great credit to her along with her attention to her clients and the details that matter.

    Lorraine understands how to work with people who don’t work with brands on a daily basis and above all Lorraine has a bottom line value orientation. I look forward to continuing working with Lorraine and her team at Persona Branding & Design.”

    Dave Gribben Enable Better Business


    “The Maguire & Paterson brand was established in 1882 and therefore the rebranding and new packaging had to be managed in a very sensitive and caring manner.

    Persona Branding & Design worked very effectively with the M&P management team ensuring that the findings of consumer research were correctly interpreted and factored into the brand revitalization and new range designs. We found their ability to steer us of significant benefit.

    Persona Branding & Design also ensured that we kept our focus on core objectives and diplomatically challenged us at various stages on our thought process, ensuring that any brand preferences did not stray from the core objectives.

    We would have no hesitation in recommending Persona Branding & Design and we would be very pleased to speak with any potential client(s).”

    Neil ScaifeHead of Commercial Control | SHS Sales & Marketing Ltd


    “Lorraine Carter creates meaningful and immaculately designed brands based on a deep subject matter expertise.  She, through Persona Branding & Design, provides a world class professional services for all sized enterprises.

    Her understanding of target markets results in memorable and distinctive work that empathises with end customers. Lorraine brings a uniquely positive energy to every meeting that leaves her clients engaged and delighted.

    Emmet SavageFounder and CEO | Rubicoin

    “Lorraine Carter is a true marketing professional. She is highly creative and has delivered impactful, innovative brand solutions for my business for almost a decade.”

    Rita AhernManaging Director | Food Matters


    “Persona Branding & Design supports our company with an excellent level of creativity in all areas of branding, design and marketing. They listen, understand and interpret our needs perfectly with a formidable proficiency in execution. It is only fair to say that our company expectations of original briefs have always been exceeded.”

    Andy MulloyManaging Director | Connemara Seafoods Ltd

    Caterhire-500px“I have worked with Persona Branding & Design for more than 8 years. They have become an invaluable extension of our team, working with us in a flexible, intelligent and pragmatic way.

    Once commissioned, they became part of the business extending their expert opinion and brilliant creative solutions in total harmony with our requirements which has achieved great results. This is important since it is often the detail that can make or break a business relationship.  Their work philosophy is the best contract a client can hope to receive.”

    Gavin DivillyManaging Director | Cater Hire Ireland Ltd

    Wavin-500px“Persona Design successfully applied their extensive branding experience from consumer goods directly to an important industrial B2B product range within our organisation. This was pivotal in the formulation of our brand communications strategy which also included design, packaging, point of sale material and brand promotional plan, all of which contributed to a very successful commercial outcome.”

    Michael O’DonohueCountry Director | Wavin Ireland Ltd

    “Lorraine is an excellent start to finish project manager with tremendous creativity and ability to work budgets and timelines effectively.”

    Kelley SpillaneSenior Vice President | Castle Brands

    Country-Crest-500px“I can’t say enough about the excellent work that Persona Branding & Design has done for us. They didn’t just look at our design requirements but challenged us to really look at the fundamentals of our brand and our target market.

    They fully engaged with our team and questioned our thinking, providing strong guidance when needed to keep us all on track. Not only is their work exceptional but it’s an absolute pleasure to work with them too.

    The end product has evoked huge comment from customers and buyers alike as to its thought provoking branding, design and uniqueness, thus putting Country Crest into a whole different zone of marketing.”

    Tony Doyle Commercial Director | Country Crest

    “Lorraine Carter from Persona Design recently presented at our Dell Social Media Event on the importance of Brand for Corporate and Self. Lorraine provided great tips, many of them thought-provokingfrom her vast experience in developing brands, as an individual, for customers and the importance of building relationships.

    I would highly recommend Lorraine as a trusted advisor on Brand Development and Management.”

    Joan ByrneSaaS Portfolio Manager EMEA | Dell Inc

    Zed-Candy-500px“Persona Design has always exceeded the objectives of our briefs. Their level of interaction and creative rigour offering a range of fresh concepts is brilliant.

    Apart from being great people to work with, Persona Branding & Design offers an unbeatable combination in their level of service, lateral thinking, attention to detail, strategic focus and commitment to all projects undertaken. They are a key asset within my company and I would be delighted to personally recommend their services.”

    Donal KavanaghSales & Marketing Director | Zed Candy Ltd

    “Persona Design are very talented brand consultants and packaging design experts. They are knowledgeable, creative and highly dependable. My company has hired them for a number of projects and we have always been very pleased with the results.

    In fact, several of their projects for us have won prestigious awards. I highly recommend Persona Branding & Design.”

    Mark Andrews IIIChairman of the Board | Castle Brands Inc

    Robert-Roberts-500px“Persona Branding & Design has adroitly managed several of our most important brand design briefs over the past couple of years and in doing so brought a high degree of creativity plus in depth knowledge in dealing with packaging and print suppliers that was vital for the completion of the successful end product.

    Their attention to detail and open book costing consistently ensures no surprises on design or origination quotations.”

    Gerry MurphyMarketing Director | Robert Roberts Ltd

    “I was delighted to be a participant in Lorraine’s Master class on Branding, Packaging and Design. Lorraine has extensive experience is this area and her third party examples of clients she has worked with really drove the message home on the importance of one’s brand and how powerful it can be.

    She is passionate in her message and delivers it with conviction. I strongly recommend her as a trainer, speaker in the area of branding, packaging and design as she is truly an expert.”

    Margaret Hoctor Personal Coach | Trainer | Mentor and Facilitator

    Wavin-500px“Persona Design has worked with Wavin on the creation and development of the new branding and marketing collateral for the launch of a new range of premium products.

    They worked closely with our commercial team during this period to deliver a fantastic launch, on time and within budget. I would highly recommend Persona Branding & Design to anyone who is looking for a company that adds value through innovative ideas.”

    Brendan MurphyCommercial Director Wavin UK & Ireland | Wavin UK Ltd

    “Lorraine is a highly experienced and expert marketing professional. That’s just one way of putting it. She is an expert public speaker and her passion for subject matter shines though when she presents on a subject that is obviously close to her heart. Highly professional and credible, she is always looking for the best way to apply her talent for her clients best interest.

    Her firm is highly successful in delivering strategic marketing projects for their prestigious client base. I have no hesitation in offering my highest recommendation for Lorraine and her team at Persona Branding & Design”

    Paul C DwyerGlobal Cyber Security Expert

    “Lorraine’s depth of knowledge in branding is immense. I have attended some of her courses and also see first hand the benefits Persona Branding & Design can bring to a business. I am always happy to recommend Lorraine.”

    Ruaidhri PrendergastTechnology Sales Engine | Tech Marketing | Sofware | SaaS | FinTech | Hardware | 10x Return on Investment | Co-Founder | Ingenuity

    “I have known of Lorraine’s high quality work for a number of years and in late 2008 I finally had the opportunity to work with her in developing a brand and marketing strategy for an upcoming awards ceremony.

    Lorraine patiently guided the team through the process and was excellent in identifying the nuances, do’s and don’ts of our target market. We started out thinking a brand was just a logo but now know better!

    Before this however, Lorraine had sat down for coffee on an number of occasions with my colleague and I on a different venture and was very generous with her time and sharing her knowledge. I aim to call on Lorraine many times in the future and look forward to it.”

    Ian Lawlor New Business | Lotus Investment Group

    “I’d be happy to recommend Lorraine Carter and her company, Persona Branding & Design, to any client who wants an enthusiastic and passionate business partner to produce compelling brands built on a sound strategy.”

    Tim HealyMercator Marketing Research

    “Lorraine is both highly creative and strategic. Her professional and flexible approach combined with her attention to detail resulted in exceptional work which perfectly met the clients needs. A pleasure to work with. I’d happily recommend her for any brand project!”

    Alayne RooneyMarketing Consultant

    How to Rebrand

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