On a recent visit to Romania to deliver a talk and masterclass, Alexandru Răducanu, Canal 33 TV Romania, interviewed Lorraine Carter on how to build a highly profitable brand using agile brand strategy underpinned by big-brand know-how.
Because Persona Branding & Design’s primary purpose is to empower business leaders, owners and entrepreneurs using agile brand building strategy underpinned by big-brand know-how to make their brand their ideal customers’ favourite brand and them super savvy brand builders so they consistently achieve 7-figure growth this made for an interesting conversation.
It’s worth noting that agile branding strategy doesn’t mean hasty or slapdash either just because it’s a lean approach but it does mean taking some faster-calculated risks to reduce higher more exposed risks. Let’s be absolutely clear though here, we’re talking about branding strategy underpinned by big-brand know-how.
NOT marketing or design because branding strategy is the bedrock underpinning your whole business. It provides the direction for key commercial decisions in your business and it provides the direction for marketing and design.
Watch and discover more, enjoy!