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Be The Brand Your Audience Thinks of First and Dominate Your Market

Have you got a really fantastic product or service but you’re struggling with how to clearly articulate what your brand stands for and what makes it really different to your competitors?

Maybe you’re considering re-branding or launching a new brand to market but you’re not sure where to start to ensure a profitable return.

Are you being dragged into a price war or discounting where only those with the deepest pockets can win?

Here we have solutions to help you solve your business challenges so you can become the front-of-mind preferred choice with a brand that increases your market impact and profits — so you dominate your field with growing success.

Methodology: How it Works

Every client’s business and organisational challenges are different so our approach is always tailor-made to meet your specific needs. When working with you we also use a proprietary process called the Mastermind Brand Building Blueprint™ System – so effective we use it ourselves too.

In a nutshell this system breaks down the whole branding process into a highly effective methodology which we use when working with you to build your brand. It’s a multipart modular system so we use and activate the elements you specifically need.

Phase One: Brand Discovery

This is a total immersion into all the keys facets of your business, where are the hidden gems, the overlooked opportunities for innovation and the harmful shortfalls.

Who are you?

What makes you special?

What’s the big compelling reason for customers to choose your brand?

Who are your customers? what are they like? why choose you?

What’s your customer experience?

How do customers and prospects find you or perceive you?

Who do you want to become?

What makes your brand truly distinctive, different and memorable?

What’s your backstory?

What’s the competitive landscape like?

Who are your stakeholders and what do they think?

Phase Two: Brand Profiling and Positioning

How will you inspire and attract your ideal customers and command a premium? Building your brand with a complete roadmap from the ground up so it becomes your customer brand magnet with higher perceived value and your guiding light for all strategic decisions going forward. The is basis on which your brand is built and from which all your other components take their direction.

Phase Three: Visual Brand Identity

Using the outputs and direction from profiling your brand we now bringing it to life visually, linguistically with its own unique look, feel, character and style making it standout strongly so it appears irresistible to your ideal customer across all relevant touch points.

Phase Four: Brand Communications Strategy

Developing and activating your brand launch and communications plan across all the platforms most relevant to your primary customer and sector so you get your message to market, engage your audience, create experiences, grow awareness, influence change and increase sales.

Phase Five: Developing Your Brand Ambassadors

Training, developing, inspiring and engaging your brand champions internally and externally so you expand your reach and grow your business.

Phase Six: Evaluating KPI’s

Successful brands grow, change and evolve which means they need to be constantly managed and developed. So having established what success looks like or means to you, those metrics are used and constantly evaluated to measure what’s worked best, what can be tweaked and repeated and what needs changing to drive more growth.


Rebranding Strategy

Brand Profiling and Positioning

  • Vision
  • Values
  • Mission
  • Purpose
  • Promise
  • Positioning
  • Brand Story
  • Buyer Personas
  • Brand Manifesto
  • Brand Personality
  • Brand Architecture
  • Naming

New Brand Build and Launch

Brand Strategy

Keynotes, Speaking, Facilitator, Presentations and Informal Talks

Brand Induction, Mentoring and Training

  • C-Suite
  • Entrepreneurs
  • Business Owners
  • Consultants
  • Brand Managers
  • Brand Ambassadors
  • Government Agencies
  • Statutory Organisations
  • Educational Institutions
  • Senior, Middle Management and Staff

Top 10 Ways Our Branding Programmes Help You Grow Your Business and Increase Your Profits

  1. Raise your visibility so your brand becomes the front-of-mind preferred choice
  2. Define and create what makes your brand different, distinctive and memorable so you can add perceived value and command a premium
  3. Reduce customer acquisition costs so you increase your profits and performance
  4. Attract high performing employees while also reducing recruitment costs and employee attrition rates
  5. Increase customer brand loyalty and referring so they increase their spend with you and influence others to buy from you too
  6. Position your brand, product or service, as the best leading solution in your sector so you are seen to be the No.1 choice
  7. Develop an intellectual property asset so you have more choices in terms of selling or investment
  8. Create a strong brand so you can leverage other new products, services and line extensions
  9. Increase engagement and market impact so you extend your reach and grow your business / organisation
  10. Stops commoditization so your brand commands a premium and sustainable competitive advantage

Are you struggling with how to make your brand highly visible, different, distinctive memorable and loveable? Take a look at the Personality Profile Performer™ Programme here. It’s a step-by-step process empowering you to make your brand No.1 in your target market.

About Lorraine

Lorraine Carter is founder and principal of Persona Branding & Design, an award-winning, multi-disciplinary branding and design company leading their clients to become No. 1 in their target market. A winner of numerous awards over 20 plus years, she’s worked with brands from a multitude of sectors for both the national and international markets, many of which are household names.

As a professional branding expert, international speaker, writer, designer, and mentor her skill is empowering you to transform your brand so you increase your sales. In doing this Lorraine helps you identify, define and articulate your brand’s position and purpose, be that company, product or service, so that it’s highly visible, different, distinctive, memorable and loveable in a way that’s relevant to your primary target audience—so that you command lead position with your standout brand, increase your success, and most importantly, grow your profitability.

A regular speaker at international conferences and seminars, she also delivers programmes in effective brand creation, building and management, is Winner of Best Blog Ireland of an SME and is also a former winner of Business Woman of the Year, Dublin and listed as one of the top 1,000 Women of Influence in Ireland in the Irish Tatler Business Annual. She’s also featured in The Sunday Business Post Newspaper, ICOGRADA, The Economist Group, Irish Times Newspaper, Law Society Gazette, Design&Design, Retail News, Creativ Verpacken, Irish Packaging Year Book, Irish Tatler Magazine and Food Ireland to name a few.

As Featured In

“I recently organized a large Business Forum for business owners and stakeholders entitled ‘After the Storm – New Business Opportunities’ to highlight the challenges and changing face of doing business in 2013. I was delighted to engage Lorraine Carter to speak at the Forum as I have seen first hand her expertise in Branding and Design.

More importantly I know Lorraine as a Professional Speaker who delivers not only excellent content but is passionate about the positive financial impact of great branding and design.

Lorraine’s talk entitled ‘Brand Your Way Out of Recession’ was extremely well received. Her clarity, eloquence and use of storytelling evoked clear examples of how both big, medium and even small businesses have reached the top with successful use of effective branding and design.

I’d recommend Lorraine as a Speaker at your next event or conference. She is an expert in what she does but more importantly she is an expert who knows how to speak about it!”

Sharon Cahir | Author Solicitor Lawyers and Leaders Coach and Trainer

“I have had the benefit of working alongside Lorraine Carter with mutual clients and will happily do so again.

Lorraine understands the power of brands for businesses in a way that makes practical sense to businesses. Her dedication to her craft is a great credit to her along with her attention to her clients and the details that matter.

Lorraine understands how to work with people who don’t work with brands on a daily basis and above all Lorraine has a bottom line value orientation. I look forward to continuing working with Lorraine and her team at Persona Branding & Design.”

Dave Gribben Enable Better Business


“The Maguire & Paterson brand was established in 1882 and therefore the rebranding and new packaging had to be managed in a very sensitive and caring manner.

Persona Branding & Design worked very effectively with the M&P management team ensuring that the findings of consumer research were correctly interpreted and factored into the brand revitalization and new range designs. We found their ability to steer us of significant benefit.

Persona Branding & Design also ensured that we kept our focus on core objectives and diplomatically challenged us at various stages on our thought process, ensuring that any brand preferences did not stray from the core objectives.

We would have no hesitation in recommending Persona Branding & Design and we would be very pleased to speak with any potential client(s).”

Neil ScaifeHead of Commercial Control | SHS Sales & Marketing Ltd


“Lorraine Carter creates meaningful and immaculately designed brands based on a deep subject matter expertise.  She, through Persona Branding & Design, provides a world class professional services for all sized enterprises.

Her understanding of target markets results in memorable and distinctive work that empathises with end customers. Lorraine brings a uniquely positive energy to every meeting that leaves her clients engaged and delighted.

Emmet SavageFounder and CEO | Rubicoin

“Lorraine Carter is a true marketing professional. She is highly creative and has delivered impactful, innovative brand solutions for my business for almost a decade.”

Rita AhernManaging Director | Food Matters


“Persona Branding & Design supports our company with an excellent level of creativity in all areas of branding, design and marketing. They listen, understand and interpret our needs perfectly with a formidable proficiency in execution. It is only fair to say that our company expectations of original briefs have always been exceeded.”

Andy MulloyManaging Director | Connemara Seafoods Ltd

Caterhire-500px“I have worked with Persona Branding & Design for more than 8 years. They have become an invaluable extension of our team, working with us in a flexible, intelligent and pragmatic way.

Once commissioned, they became part of the business extending their expert opinion and brilliant creative solutions in total harmony with our requirements which has achieved great results. This is important since it is often the detail that can make or break a business relationship.  Their work philosophy is the best contract a client can hope to receive.”

Gavin DivillyManaging Director | Cater Hire Ireland Ltd

Wavin-500px“Persona Design successfully applied their extensive branding experience from consumer goods directly to an important industrial B2B product range within our organisation. This was pivotal in the formulation of our brand communications strategy which also included design, packaging, point of sale material and brand promotional plan, all of which contributed to a very successful commercial outcome.”

Michael O’DonohueCountry Director | Wavin Ireland Ltd

“Lorraine is an excellent start to finish project manager with tremendous creativity and ability to work budgets and timelines effectively.”

Kelley SpillaneSenior Vice President | Castle Brands

Country-Crest-500px“I can’t say enough about the excellent work that Persona Branding & Design has done for us. They didn’t just look at our design requirements but challenged us to really look at the fundamentals of our brand and our target market.

They fully engaged with our team and questioned our thinking, providing strong guidance when needed to keep us all on track. Not only is their work exceptional but it’s an absolute pleasure to work with them too.

The end product has evoked huge comment from customers and buyers alike as to its thought provoking branding, design and uniqueness, thus putting Country Crest into a whole different zone of marketing.”

Tony Doyle Commercial Director | Country Crest

“Lorraine Carter from Persona Design recently presented at our Dell Social Media Event on the importance of Brand for Corporate and Self. Lorraine provided great tips, many of them thought-provokingfrom her vast experience in developing brands, as an individual, for customers and the importance of building relationships.

I would highly recommend Lorraine as a trusted advisor on Brand Development and Management.”

Joan ByrneSaaS Portfolio Manager EMEA | Dell Inc

Zed-Candy-500px“Persona Design has always exceeded the objectives of our briefs. Their level of interaction and creative rigour offering a range of fresh concepts is brilliant.

Apart from being great people to work with, Persona Branding & Design offers an unbeatable combination in their level of service, lateral thinking, attention to detail, strategic focus and commitment to all projects undertaken. They are a key asset within my company and I would be delighted to personally recommend their services.”

Donal KavanaghSales & Marketing Director | Zed Candy Ltd

“Persona Design are very talented brand consultants and packaging design experts. They are knowledgeable, creative and highly dependable. My company has hired them for a number of projects and we have always been very pleased with the results.

In fact, several of their projects for us have won prestigious awards. I highly recommend Persona Branding & Design.”

Mark Andrews IIIChairman of the Board | Castle Brands Inc

Robert-Roberts-500px“Persona Branding & Design has adroitly managed several of our most important brand design briefs over the past couple of years and in doing so brought a high degree of creativity plus in depth knowledge in dealing with packaging and print suppliers that was vital for the completion of the successful end product.

Their attention to detail and open book costing consistently ensures no surprises on design or origination quotations.”

Gerry MurphyMarketing Director | Robert Roberts Ltd

“I was delighted to be a participant in Lorraine’s Master class on Branding, Packaging and Design. Lorraine has extensive experience is this area and her third party examples of clients she has worked with really drove the message home on the importance of one’s brand and how powerful it can be.

She is passionate in her message and delivers it with conviction. I strongly recommend her as a trainer, speaker in the area of branding, packaging and design as she is truly an expert.”

Margaret Hoctor Personal Coach | Trainer | Mentor and Facilitator

Wavin-500px“Persona Design has worked with Wavin on the creation and development of the new branding and marketing collateral for the launch of a new range of premium products.

They worked closely with our commercial team during this period to deliver a fantastic launch, on time and within budget. I would highly recommend Persona Branding & Design to anyone who is looking for a company that adds value through innovative ideas.”

Brendan MurphyCommercial Director Wavin UK & Ireland | Wavin UK Ltd

“Lorraine is a highly experienced and expert marketing professional. That’s just one way of putting it. She is an expert public speaker and her passion for subject matter shines though when she presents on a subject that is obviously close to her heart. Highly professional and credible, she is always looking for the best way to apply her talent for her clients best interest.

Her firm is highly successful in delivering strategic marketing projects for their prestigious client base. I have no hesitation in offering my highest recommendation for Lorraine and her team at Persona Branding & Design”

Paul C DwyerGlobal Cyber Security Expert

“Lorraine’s depth of knowledge in branding is immense. I have attended some of her courses and also see first hand the benefits Persona Branding & Design can bring to a business. I am always happy to recommend Lorraine.”

Ruaidhri PrendergastTechnology Sales Engine | Tech Marketing | Sofware | SaaS | FinTech | Hardware | 10x Return on Investment | Co-Founder | Ingenuity

“I have known of Lorraine’s high quality work for a number of years and in late 2008 I finally had the opportunity to work with her in developing a brand and marketing strategy for an upcoming awards ceremony.

Lorraine patiently guided the team through the process and was excellent in identifying the nuances, do’s and don’ts of our target market. We started out thinking a brand was just a logo but now know better!

Before this however, Lorraine had sat down for coffee on an number of occasions with my colleague and I on a different venture and was very generous with her time and sharing her knowledge. I aim to call on Lorraine many times in the future and look forward to it.”

Ian Lawlor New Business | Lotus Investment Group

“I’d be happy to recommend Lorraine Carter and her company, Persona Branding & Design, to any client who wants an enthusiastic and passionate business partner to produce compelling brands built on a sound strategy.”

Tim HealyMercator Marketing Research

“Lorraine is both highly creative and strategic. Her professional and flexible approach combined with her attention to detail resulted in exceptional work which perfectly met the clients needs. A pleasure to work with. I’d happily recommend her for any brand project!”

Alayne RooneyMarketing Consultant

Want to work with Lorraine, book a workshop, mentoring, masterclass or mastermind?

We’re thrilled! Send us a short note if you want a tailor made solution or choose from those listed and we’ll be in touch.
We do our best to read every message within 48 business hours. We’re kind of obsessive about customer care so if you don’t hear back, that means we didn’t get your message so please do send it again.