Fast-Inject Your Brand Success

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The Half-Day Branding Accelerator Masterclass

Branding is NOT marketing or design but the bedrock strategy supporting and directing your whole business.

So if you want to your brand to be in high demand — the No.1 choice amongst your ideal customers — the preferred front-of-mind brand selected before any of your competitors are even considered, then get in touch and we’ll make it happen with you.

At the end of this half-day Masterclass, you’ll have key essentials to make your brand more highly visible, different, credible, memorable and much loved so you can increase perceived value and charge a premium to increase your profits.

Here Lorraine Discusses What You’ll Achieve With Your Brand When You Participate in The Branding Accelerator Masterclass

Join us at the Persona Branding Accelerator Masterclass and leverage Lorraine Carter’s 20 plus years of award-winning branding expertise, to unlock the exact systems and processes used to build standout brands with big-brand know-how to:

  1. Enable you to grow your brand and business faster
  2. Answer your most pressing questions
  3. Master your biggest branding stumbling blocks

This Masterclass is perfect for Business Leaders, Entrepreneurs, Business Owners, Managers and Consultants. 

Get The 6 Persona Branding Accelerator eWorkbooks at The Masterclass so

You’re Enabled to Get Results Faster to Grow Your Brand & Your Business

Each eworkbook is between 20-35 pages in length, packed with big-brand know-how, insights, worksheets and actionables to help you accelerate your brand success.

Buy Tickets

Masterclass VIP Experience

Branding Accelerator Masterclass Plus

VIP Brand Strategy Consultation with

Lorraine Carter

€497. + VAT

Note: Limited Availability

Only 10 VIP tickets available for a private one-to-one 40 min. consultation with Lorraine Carter

Masterclass Ticket

Branding Accelerator Masterclass

€347. + VAT

The Persona Branding Accelerator Masterclass

with Lorraine Carter

The topics covered in the Masterclass include:

  1. Design is NOT Branding, 10 Things Every Business Leader, Owner, Brand Manager and Entrepreneur Should Know  
  2. Boring Brand? How to Use Brand Positioning to Stand Out from The Crowd and Attract Your Ideal Customers
  3. Personality Matters! How to Bring Your Brand to Life to Grow Your Profits
  4. Purposeful Brands: Why Customers are Prepared to Pay More & How to Develop Your Brand Purpose to Increase Sales
  5. Weak, Unprofitable Brand? How to Audit Your Brand to Evaluate and Inject it with New Life and Customer Attracting Magnetism
  6. Rebranding, Refreshing or Revitalising Your Brand? How to Transform Successfully Plus 20 Do’s and Don’ts for Brand Success

BONUS: Includes a full 45-60 minutes dedicated to Q & A in order to answer your most pressing questions.

Check out more Masterclass details below.


Branding Accelerator Masterclass Objectives 

You’ll have actionable results within half a day and leave this fast-injection, branding accelerator programme with:

  1. Time and money saved
  2. Clarity and renewed focus
  3. Structures and systems needed to get standout results
  4. The foundations of a clear brand strategy enabling you to grow your business faster and more effectively

  5. Solutions enabling you to grow your brand to attract, retain and consistently delight your ideal customers 
  6. Brands and branding demystified so you’re empowered to analyse and formulate the strategies required to build your brand profitably (branding is not about designing your logo or website!)
  7. Direction in how to build the bedrock strategy underpinning your whole business so you can increase your profits

The Persona Branding Accelerator Masterclass Is Perfect For You If

1. You’re a business leader, brand owner, manager or entrepreneur

2. You want the top 12 professional big-brand insider tips on how successful branding works to generate the greatest profit

3. You want to take your business further, faster but you need support, skills and direction to make it happen 

4. You can’t clearly articulate what your brand stands for and what makes it different to your competitors

5. You’re considering rebranding, refreshing or revitalising your brand or launching a new brand to market and you want to ensure a successful return on your investment

6. You want to make your brand stronger, a bigger profit powerhouse so you need to discover how to identify its strengths, weaknesses and areas for innovation and growth

7. You want your brand to become a highly recognized name amongst your ideal customers nationwide or globally

8. You want to avoid discounting and price wars so your customers pay you the proper price reflecting the true value of your product or service

9. You want to know the top 4 most costly branding mistakes to avoid 

10. You want a strong brand because this is what enables you to add real tangible value to  your product or service so you can charge a premium

And you’re an established business looking to grow and scale working on either an existing established brand, sub-brand or new brand launch.


Outcome

Your brand building expertise accelerated so you can increase sales


The Persona Branding Accelerator Masterclass is a half-day brand strategy programme under Lorraine Carter’s direction and tutelage — empowering you to accelerate your business growth.  

This programme is not about design.

It’s all about branding because brand strategy is the bedrock foundation supporting and directing your whole business, enabling you to stand out strongly, command a premium and increase sales.

More Details About What’s Included

1. The fundamentals of what makes up a strong brand using big-brand know-how, what branding is and isn’t and how to build a strong brand — we also demystify all the mis-information around branding and give you the facts so you can implement these critical strategies in your business.

2. We focus on brand positioning because it’s one of the most effective ways to become a market and industry leader — and used by all the most successful brands in the world, small and large. At the end of this session you’ll know a lot more about how to make your brand stand out, carve your place in the market and write your positioning statement.

3. Brand personality is a key area we focus on during the Branding Accelerator Masterclass too because the personality of your brand determines the relationship your customer has with your brand so that when that connection is a well a developed, emotional one, it drives referral and repeat purchase and so increases sales. So we focus on how to build your brand’s personality to stand out.

And we’re not talking about mascots, VIP’s or celebrities either!

4. We also focus on brand purpose. Why is brand purpose so critical to your success? Because people don’t buy what you do. They buy why you do it. So when you’re clear on your brand purpose, it acts as the overall steering mechanism for the business.

This section gives you the:
  • How and why brands with strong purpose are more successful and profitable
  • How to identify your brand purpose
  • Five key factors of a strong brand purpose

5. And because every brand, small and large, needs regular health checks to ensure peak performance, maintain market relevance and high visibility so you can increase perceived value, command a premium and continue to grow and increase sales we look at brand audits, what they are, what they typically entail and how to leverage them.

Note: We’re not talking about a quick check of the numbers either!

6. Finally because no brand is immune to change, its merely a matter of what, why and when because as sure as night follows day your brand will need some level of change in its life-cycle to remain commercially viable and successful we also focus on how to rebrand or refresh your brand successfully along with:

  • The top 20 rebranding essential success factors
  • The rebrand and brand refresh or brand revitalisation process
  • 16 reasons for rebranding or a brand refresh
  • The most common mistakes to avoid
When we talk about rebranding or brand refreshes, we’re NOT talking about superficial design changes or logo updates!

Format 

A hands-on half-day masterclass leading you through the key pillars essential for effective brand building using big-brand know-how, so you’re empowered to accelerate your brand success.

Features Include

  1. Introduction to key elements of the 12 step Persona Brand Building Blueprint™, the system — also used on The Economist Group platform — where you generate and document all the core essentials to make your brand stand out, be highly differentiated, credbile, distinctive, memorable and likeable by your ideal customers
  2. Leadership to shape your brand strategy so your band generates a return on investment
  3. Leveraging big-brand know-how with proven systems that get results

Who’s It For

This is a highly interactive half-day specially developed for:

  • Business Leaders
  • Entrepreneurs
  • Business Owners
  • SME’s / SMB’s
  • Brand Owners
  • Marketing Executives
  • Consultants
  • Professional Services Managers
  • Coaches
  • Authors

Brand Types

  • Service
  • Product
  • Personal
  • Corporate Brands

Participants Also Get 6 Topic Specific eWorkbooks

Each eworkbook is between 20-35 pages in length packed with topic specific content, insights, worksheets and actionables to help you accelerate your brand building success.

  1. Design is NOT Branding — 10 Things Every Business Leader, Brand Owner, Manager and Entrepreneur Should Know
  2. Positioning to Stand Out — How to Create a Standout Brand & Market Positioning to Attract Your Ideal Customers
  3. Personality Matters — How to Bring Your Brand to Life to Grow Your Profits
  4. Growing with Purpose — How to Create a Purposeful Brand so Customers Are Happy to Pay More
  5. Weak, Unprofitable Brand? How to Evaluate & Inject Your Brand with Profitable New Life & Customer Attracting Magnetism
  6. Brand Refresh or Rebrand? How to Rebrand or Refresh for Best ROI Plus The Top 20 Most Common Mistakes to Avoid & 13 Key Questions to Ask Before You Start

Tickets: Masterclass VIP Experience

Branding Accelerator Masterclass plus VIP Brand Strategy Consultation with Lorraine Carter €497. + VAT

Note: Only 10 VIP tickets available for a private one-to-one 40 min. consultation with Lorraine Carter

Tickets: Masterclass Standard

Branding Accelerator Masterclass €347. + VAT

Fee Includes

Tea and coffee on arrival

Location

To be confirmed

Dates & Times

New Dates TBC, 8:30 – 13:00 (Ireland)

Registration 8:30am sharp

Masterclass starts 9:00am sharp

Please Note

To secure your place your fee must be paid in full before the event.

FAQs

What do I need to bring to the Branding Accelerator Masterclass?

Bring any background material or data you have about your brand because this may be useful for reference during the masterclass, a notebook and pen.

Where can I contact the organiser with any questions?

Email: events@personadesign.ie

About Lorraine

Lorraine Carter is an expert in brand building to drive commercial growth and high performance. Founder of Persona Branding & Design, she’s won multiple awards over the last twenty years working with brands on international markets, many of which are household names. Brands like Nestlé, Kerry Foods, Eurofound, Law Society of Ireland, Radisson Blu, Tesco, Castle Brands, Aldi, Wavin, Abberley Luxury Yachts, Dunnes Stores, Waitrose, Saba and Rubicoin to name a few.
She helps you become your ideal customers’ favourite No.1 brand and a savvy brand builder with a high performing team.
Lorraine’s methodologies and systems, such as the Persona Brand Building Blueprint™ System and How to Build a Brand Programme are used globally and also feature on The Economist Group platform. Her skill lies in empowering you and your team to make your brand highly visible, different, credible, trusted, memorable and much loved amongst your primary audiences — so that your standout brand commands lead position and grows your profits faster.
Lorraine takes underperforming or under-leveraged entities (product or service) and, working with business leaders, managers and entrepreneurs, transforms them into highly recognised, profitable brand names much loved amongst their primary audience.
An international branding expert, professional speaker, masterclass leader, advisor, writer, M.Sc guest lecturer, designer and mentor, she’s also the winner of Best Blog Ireland of an SME, Business Woman of the Year, Dublin and listed as one of the top 1,000 Women of Influence in Ireland in the Irish Tatler Business Annual. Lorraine’s featured in The Sunday Business Post Newspaper, The Irish Times Newspaper, The Law Society Gazette, Creativ Verpacken, ICOGRADA, Irish Packaging Year Book, Irish Tatler Magazine, Food Ireland along with various radio interviews and podcasts to name a few.

As Featured In

SHS-500px

“The Maguire & Paterson brand was established in 1882 and therefore the rebranding and new packaging had to be managed in a very sensitive and caring manner.

Persona Branding & Design worked very effectively with the M&P management team ensuring that the findings of consumer research were correctly interpreted and factored into the brand revitalization and new range designs. We found their ability to steer us of significant benefit.

Persona Branding & Design also ensured that we kept our focus on core objectives and diplomatically challenged us at various stages on our thought process, ensuring that any brand preferences did not stray from the core objectives.

We would have no hesitation in recommending Persona Branding & Design and we would be very pleased to speak with any potential client(s).”

Neil ScaifeHead of Commercial Control | SHS Sales & Marketing Ltd

“For anyone who has a well established business or even a start-up I would totally recommend to come to this Masterclass because it will provide them with a new perspective on how to think of their brand. You see in different markets and industries that are overly competitive what makes the difference is knowing what exactly your business is all about and why people would choose you instead of any other competitor.

What makes you different from all the other service or product providers in the market because that’s whats going to make your business be the No.1 choice in the range of those specific products or services that you’re providing. Also thats what’s going to make your brand standout and have a long lasting life and thrive in the context of where you’re operating and delivering value. So totally go for it!

The Masterclass provides you with a lot of insight and more than that, with a systematic process that’s easy for you to understand, easy for you to grasp, easy for you to work with so you finally nail what makes you different in your business, and what you are about and what those key points are that resonate with your audience.”

Camelia PaduraruOwner | Crafting Minds

“I really appreciate Lorraine’s energy and passion. Although good branding includes so many facets, Lorraine is able to simplify the process and make it so much more tangible for any company to put into practice.”

Lisa Kettman-KervinenMarketing Communication Specialist | The Switch

“Lorraine Carter is my branding mentor, she’s the person that showed me how to improve my business and personal brands — they were a mess when she initially looked at what we had — and she blew my mind! I’ve paid high fees to other ‘supposed’ brand consultants who only had 30% of her in-depth expertise and they couldn’t deliver on what we needed.

Lorraine takes no name companies and transforms them into household brand names. Most importantly, she’s great fun, absolutely passionate about branding and she’ll entertain you whilst demystifying branding and making the unknown clearer — because designing a logo is only a tiny part of your entire branding process.

She gives you the key foundations and lays things out in an easy to use system which gives you all the essentials needed to make your brand stand out, to make your brand highly visible. If you work with her and use her branding system you’ll soon have everyone talking about your product or service to become No.1 in your market.”

Ozana GiuscaFounder & CEO | Tooliers

“An excellent Masterclass that provides an informative guide on how to structure your brand’s development whether you are a launching a new brand, refreshing a existing one and/or conducting a review of your brand to ascertain possible weaknesses.”

Ciaran BarryDirector | Broadview Ventures Ltd

“I have had the benefit of working alongside Lorraine Carter with mutual clients and will happily do so again.

Lorraine understands the power of brands for businesses in a way that makes practical sense to businesses. Her dedication to her craft is a great credit to her along with her attention to her clients and the details that matter.

Lorraine understands how to work with people who don’t work with brands on a daily basis and above all Lorraine has a bottom line value orientation. I look forward to continuing working with Lorraine and her team at Persona Branding & Design.”

Dave Gribben Enable Better Business

“Win their hearts to move their minds, this are the eight words that would best sum up these two days in Lorraine Carter’s Branding Mastermind. A very, very, very, warm and fun professional to work with. Someone that has taught me how to further engage my clients in the results they want. And also someone that has delivered a very hands on instrument to work with no matter where I intend to use it, either in my PR business or with my clients to assist them in achieving their results.

If you are an entrepreneur and you know what you want to sell, either a product or a service, and it’s really good quality but you just can’t grasp the how to communicate your message to your core audience, Lorraine Carter is the person you want to work with in order to figure that out and also take you to the next level.”

Adina IacobPR, Communications & Media Relations Consultant

Rubicoin-500px

“Lorraine Carter creates meaningful and immaculately designed brands based on a deep subject matter expertise.  She, through Persona Branding & Design, provides a world class professional services for all sized enterprises.

Her understanding of target markets results in memorable and distinctive work that empathises with end customers. Lorraine brings a uniquely positive energy to every meeting that leaves her clients engaged and delighted.

Emmet SavageFounder and CEO | Rubicoin

“I was delighted to be a participant in Lorraine’s Masterclass on Branding, Packaging and Design. Lorraine has extensive experience is this area and her third party examples of clients she has worked with really drove the message home on the importance of one’s brand and how powerful it can be.

She is passionate in her message and delivers it with conviction. I strongly recommend her as a trainer, speaker in the area of branding, packaging and design as she is truly an expert.”

Margaret Hoctor Personal Coach | Trainer | Mentor and Facilitator

“Lorraine Carter is a true marketing professional. She is highly creative and has delivered impactful, innovative brand solutions for my business for almost a decade.”

Rita AhernManaging Director | Food Matters

“I recently organized a large Business Forum for business owners and stakeholders entitled ‘After the Storm – New Business Opportunities’ to highlight the challenges and changing face of doing business in today’s economy. I was delighted to engage Lorraine Carter to speak at the Forum as I have seen first hand her expertise in Branding and Design.

More importantly I know Lorraine as a Professional Speaker who delivers not only excellent content but is passionate about the positive financial impact of great branding and design.

Lorraine’s talk entitled ‘Brand Your Way Out of Recession’ was extremely well received. Her clarity, eloquence and use of storytelling evoked clear examples of how both big, medium and even small businesses have reached the top with successful use of effective branding and design.

I’d recommend Lorraine as a Speaker at your next event or conference. She is an expert in what she does but more importantly she is an expert who knows how to speak about it!”

Sharon Cahir | Author Solicitor, Lawyers and Leaders Coach and Trainer

Connemara-Seafoods-500px

“Persona Branding & Design supports our company with an excellent level of creativity in all areas of branding, design and marketing. They listen, understand and interpret our needs perfectly with a formidable proficiency in execution. It is only fair to say that our company expectations of original briefs have always been exceeded.”

Andy MulloyManaging Director | Connemara Seafoods Ltd

Caterhire-500px“I have worked with Persona Branding & Design for more than 8 years. They have become an invaluable extension of our team, working with us in a flexible, intelligent and pragmatic way.

Once commissioned, they became part of the business extending their expert opinion and brilliant creative solutions in total harmony with our requirements which has achieved great results. This is important since it is often the detail that can make or break a business relationship.  Their work philosophy is the best contract a client can hope to receive.”

Gavin DivillyManaging Director | Cater Hire Ireland Ltd

Wavin-500px“Persona Design successfully applied their extensive branding experience from consumer goods directly to an important industrial B2B product range within our organisation. This was pivotal in the formulation of our brand communications strategy which also included design, packaging, point of sale material and brand promotional plan, all of which contributed to a very successful commercial outcome.”

Michael O’DonohueCountry Director | Wavin Ireland Ltd

“Lorraine is an excellent start to finish project manager with tremendous creativity and ability to work budgets and timelines effectively.”

Kelley SpillaneSenior Vice President | Castle Brands

Country-Crest-500px“I can’t say enough about the excellent work that Persona Branding & Design has done for us. They didn’t just look at our design requirements but challenged us to really look at the fundamentals of our brand and our target market.

They fully engaged with our team and questioned our thinking, providing strong guidance when needed to keep us all on track. Not only is their work exceptional but it’s an absolute pleasure to work with them too.

The end product has evoked huge comment from customers and buyers alike as to its thought provoking branding, design and uniqueness, thus putting Country Crest into a whole different zone of marketing.”

Tony Doyle Commercial Director | Country Crest

“Lorraine Carter from Persona Design recently presented at our Dell Social Media Event on the importance of Brand for Corporate and Self. Lorraine provided great tips, many of them thought-provokingfrom her vast experience in developing brands, as an individual, for customers and the importance of building relationships.

I would highly recommend Lorraine as a trusted advisor on Brand Development and Management.”

Joan ByrneSaaS Portfolio Manager EMEA | Dell Inc

Zed-Candy-500px“Persona Design has always exceeded the objectives of our briefs. Their level of interaction and creative rigour offering a range of fresh concepts is brilliant.

Apart from being great people to work with, Persona Branding & Design offers an unbeatable combination in their level of service, lateral thinking, attention to detail, strategic focus and commitment to all projects undertaken. They are a key asset within my company and I would be delighted to personally recommend their services.”

Donal KavanaghSales & Marketing Director | Zed Candy Ltd

“Persona Design are very talented brand consultants and packaging design experts. They are knowledgeable, creative and highly dependable. My company has hired them for a number of projects and we have always been very pleased with the results.

In fact, several of their projects for us have won prestigious awards. I highly recommend Persona Branding & Design.”

Mark Andrews IIIChairman of the Board | Castle Brands Inc

Robert-Roberts-500px“Persona Branding & Design has adroitly managed several of our most important brand design briefs over the past couple of years and in doing so brought a high degree of creativity plus in depth knowledge in dealing with packaging and print suppliers that was vital for the completion of the successful end product.

Their attention to detail and open book costing consistently ensures no surprises on design or origination quotations.”

Gerry MurphyMarketing Director | Robert Roberts Ltd

Wavin-500px“Persona Design has worked with Wavin on the creation and development of the new branding and marketing collateral for the launch of a new range of premium products.

They worked closely with our commercial team during this period to deliver a fantastic launch, on time and within budget. I would highly recommend Persona Branding & Design to anyone who is looking for a company that adds value through innovative ideas.”

Brendan MurphyCommercial Director Wavin UK & Ireland | Wavin UK Ltd

“Lorraine is a highly experienced and expert marketing professional. That’s just one way of putting it. She is an expert public speaker and her passion for subject matter shines though when she presents on a subject that is obviously close to her heart. Highly professional and credible, she is always looking for the best way to apply her talent for her clients best interest.

Her firm is highly successful in delivering strategic marketing projects for their prestigious client base. I have no hesitation in offering my highest recommendation for Lorraine and her team at Persona Branding & Design”

Paul C DwyerGlobal Cyber Security Expert

“Lorraine’s depth of knowledge in branding is immense. I have attended some of her courses and also see first hand the benefits Persona Branding & Design can bring to a business. I am always happy to recommend Lorraine.”

Ruaidhri PrendergastTechnology Sales Engine | Tech Marketing | Sofware | SaaS | FinTech | Hardware | 10x Return on Investment | Co-Founder | Ingenuity

“I have known of Lorraine’s high quality work for a number of years and in late 2008 I finally had the opportunity to work with her in developing a brand and marketing strategy for an upcoming awards ceremony.

Lorraine patiently guided the team through the process and was excellent in identifying the nuances, do’s and don’ts of our target market. We started out thinking a brand was just a logo but now know better!

Before this however, Lorraine had sat down for coffee on an number of occasions with my colleague and I on a different venture and was very generous with her time and sharing her knowledge. I aim to call on Lorraine many times in the future and look forward to it.”

Ian Lawlor New Business | Lotus Investment Group

“I’d be happy to recommend Lorraine Carter and her company, Persona Branding & Design, to any client who wants an enthusiastic and passionate business partner to produce compelling brands built on a sound strategy.”

Tim HealyMercator Marketing Research

“Lorraine is both highly creative and strategic. Her professional and flexible approach combined with her attention to detail resulted in exceptional work which perfectly met the clients needs. A pleasure to work with. I’d happily recommend her for any brand project!”

Alayne RooneyMarketing Consultant

Want to participate in the Persona Branding Accelerator Masterclass?

We’re thrilled!
This is a Branding Accelerator Masterclass which means participant numbers are limited.
If you’d like to participate so you can make your brand more highly visible, distinctively different, credible, increase perceived value to command a premium and be much liked by your ideal customers then get in touch.
We do our best to read every message within 48 business hours. We’re kind of obsessive about customer care so if you don’t hear back, that means we didn’t get your message so please do send it again.

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