Discover more about the Persona Brand Audit Leadership Programme with Lorraine Carter
“Lorraine Carter has been the catalyst and an inspiration for MGI Learning to clearly define our brand.
Working with Lorraine has been both enlightening and enjoyable. Her blueprint for defining a brand is extremely comprehensive and challenged us to think very deeply about what we offer to our customers and really understand what underpins our success.
Lorraine is extremely knowledgeable, very focused and supportive and leads you through the process and ensured we got maximum benefits from the investment we made.”
Who is The Persona Brand Audit Leadership Programme for?
Whether you’ve been in business two years or twenty years the Persona Brand Audit Leadership Programme is for decision makers – we work with you as the in-house leaders in your business, or through your industry association alongside your peers who are also members.
If you want a more bespoke Brand Audit Leadership Programme using the Persona systems and toolkits tailored to your specific requirement, then you can choose to have us work with you and your leadership team either in person or interactively online.
Alternatively, you can also choose to work with us through your industry association alongside your peers. The difference is, in this context the programme is not tailored specifically to your business but more broadly to your industry. We still use the Persona Brand Audit Programme systems and toolkits so you can generate the outputs needed to inform your decisions moving forward. You also have the benefit of shared insights, discussions and a fresh perspective from outside your in-house team which often proves to be invaluable.
Regardless of whether we work with you live online, in-house with your team, or through your industry association as a member — the Persona Brand Audit Leadership Programme enables you to move forward strongly and build a more resilient, antifragile business positioned for growth.
So if you’re a:
- Business Leader
- Decision Maker
- Business Owner
with modest resources then the Persona Brand Audit Leadership Programme is for you.
The Outcomes of The Persona Brand Audit Leadership Programme
As you work with us in the Persona Brand Audit Leadership Programme you’ll typically achieve:
- Re-evaluation of your business model and productization so you can adapt to the changing market and your customers’ unmet need to grow your revenue
- Clarity in relation to your strengths, weaknesses and inconsistencies so you mitigate risk
- A stronger perspective on who you are, what you stand for, and what makes you really different from a customer point of view. This enables you to build a standout highly differentiated brand so you can make what you offer more compelling to your ideal customers and build IP brand asset value
- Better identification of your competitor space and sector drivers so you can leverage better or new channels of profitability and command a premium
- An analysis of customer sentiment in relation to perception, image, reputation
- Refocus of your resources, management and congruence to reduce cost
- Enhancement of internal team cohesion to enhance productivity
- Identification of deficiencies in your brand strategy on and offline so you avoid unintentionally sabotaging your business
- Evaluation and refocus of your brand positioning so you can differentiate strongly relative to your competitors
- Correction of your misalignments, internally versus externally
- Appraisal of your brand collateral across all touchpoints both on and offline for consistency and congruence so you build customer trust
- Identification of opportunities for new product and/or service development so you can innovate and grow sales
- Direction enabling you to future-proof your business and your brand strategy so you can build business resilience and mitigate risk
- Integration of an ongoing sustainable business and brand evaluation process so you can secure and grow the value of your business longer-term — even in market stress
- Enable you to compete and achieve higher revenue at minimum cost
Note: The outcomes in this programme are not guaranteed because you need to work with us to progressively implement week on week so you can achieve the results you want. There are no magic bullets. We don’t do all the work for you but require your full participation and input in order to succeed. Instead of giving you all the answers, we empower you to discover them yourselves, a skill that’s invaluable, internalizes expertise and serves you into the future.
We work with you using our 20 plus years of expertise and experience internationally to enable you to achieve the results you want. You access and leverage this proven expertise of working with businesses large and small globally — some of which are household names and others small disruptors punching way above their weight.
The work is done with us through an ongoing combination of supportive direction, evaluation, feedback and discussion, using the Persona systems, templates and toolkits coupled with reviewing industry examples so you can relate and apply. Those who really commit themselves while working with us get the best results and so are able to move their businesses forward strongly.
As Featured In
“We participated in the Persona 7-Figure Business Building & Brand Strategy Mastermind 12-week online course. The 12-week program suited us as the weekly accountability spurred us on to get work done between sessions.
In the first two weeks of March 2020, before Covid-19 required us to close, we were 300% up in our online sales compared to the whole of March 2019 and after reopening April 2020 we were back to 108% by the end of May 2020 — results achieved from applying our brand strategy.”