Get “Top 20 Rebranding Mistakes to Avoid
and 13 key Questions to Ask Before You Start” eBook

“We empower business leaders, owners and entrepreneurs using agile brand building strategy underpinned by big-brand know-how to make their brand their ideal customers’ favourite brand and them super savvy brand builders so they consistently achieve 7-figure growth.”

Build Your Highly Profitable Standout Brand


The Persona Brand Building Blueprint™ Mastermind

Branding is NOT marketing or design but the bedrock strategy supporting and directing your whole business.

So the question is, when did you last re-evaluate the structural foundations of your business?

The business world is in a constant state of flux.

Markets change, new trends emerge, disruptive competitors alter long-standing rules and customer preferences evolve — all of which impacts your business’s performance and your brand.

Consequently, brands and the strategies underpinning business are constantly evolving to ensure future growth and relevance. Even the longest standing and greatest brands in the world need brand audits and rejuvenation, if not a total rebrand, in order to maintain their market leadership.

Brand refreshes, revitalization or rebranding and the strategy underlying those processes can take many guises from the complete wholesales change of a company, services or product, to something less dramatic and of a more subtle, evolutionary nature in the form of a brand refresh. All are strategic business performance decisions. In fact, this branding mastermind is one of the most critical investments you’ll make in your brand and business building journey.

The choices you’re faced with are:

 Do you re-evaluate your brand to scale faster so you can increase sales with a brand accelerator, refresh, rebrand, revitalization?


Do you build a new brand or sub-brand entirely?

And then how?


The Persona Brand Building Blueprint™ Mastermind

with Lorraine Carter

If you want to pitch, price and position your brand to your ideal customers as the perfect choice, then you must master your brand message, position your products or services as the best solution and target your ideal customers at the right time in the right places.

Over an intensive two-day workshop, branding expert Lorraine Carter of Persona Branding and Design leads you in evaluating which route to choose. You’ll explore the most effective processes for a brand refresh, rebranding, overhauling or indeed, launching your new brand or sub-brand to market. You’ll discover all the critical essentials you need to include to ensure a successful brand transformation — the do’s and dont’s for doing it successfully.

This mastermind is also your opportunity to make time for strategic thinking in a brand and business context. The like-minded peer group of senior management from non-competing sectors enriches the whole experience with shared expertise coupled with other perspectives from outside your field from which to draw on.

Branding Mastermind Objectives 

1. To empower you to become the most profitable and highly recognized name in your sector with a brand that creates obsessive desire amongst your target audience so that you can…

2. Significantly increase your profits, have increased financial freedom and give back to your community at large.

This is not a theory based course but a highly interactive fast-track programme where you work intensively on your brand throughout the two-day duration using our ten-step system to:

  1. Completely re-evaluate your brand to make it much stronger so it’s highly visible to your ideal customers enabling you to increase your profits
  2. Map out your brand in full so it’s codified and comprehensively documented enabling you to grow your business faster
  3. Leave with your total brand roadmap or GPS of your brand empowering you to manage your brand, stand out and attract your ideal customers so you multiply your sales


Your brand transformed so you can increase sales

You work on your brand with Lorraine’s leadership as she takes you through the complete brand building process and map out your brand strategy from the ground up.

After two days under Lorraine’s tutelage, you leave with your brand fully mapped out, codified, documented and summarized in a separate brand briefing executive summary document so you have a total roadmap of your brand empowering you to manage your brand and grow your business more successfully.

The Persona Brand Building Blueprint™ Mastermind is a priceless investment for all brand owners, managers, and entrepreneurs considering a new brand launch, brand revitalization or a total rebrand or who simply want to grow their businesses more profitably faster with the right brand know-how.

What You Get 

1. Your brand fully mapped out and documented including its purpose, positioning, personality, story and promise so you’re empowered to build a highly differentiated brand to grow your profits

2. Your brand codified so you create obsessive desire amongst your primary purchasers

3. Direction in how and where to differentiate your brand to be highly visible to your perfect customers

4. Capability to clearly articulate what makes your brand special so you communicate your message successfully

5. Brands and branding de-mystified so you’re empowered to analyse and formulate the strategies required to build your brand profitably (branding is not about designing your logo or website!)

6. Your brand road-map to standout successfully as the most recognised and desirable choice

7. Tools and systems to grow, manage and protect your brand now and into the future


A very hands-on 2-day mastermind workshop where you work on your own brand within a very specific proprietary process.

Features Include

  1. The ten step Persona Brand Building Blueprint™, the system where you generate and document all the core essentials to make your brand stand out, be highly differentiated, distinctive, memorable and likeable by your ideal customers
  2. Your brand briefing executive summary document
  3. Calculating and documenting your different target customer profiles in detail so you build your brand to attract their attention, meet their needs and solve their problems
  4. Evaluating how to meet your customers’ needs, wants, loves, hates and aspirations through your brand so you give them a consistently compelling reason to buy and refer your brand repeatedly
  5. Writing comprehensive briefs for all your brand assets e.g. text, design, naming, taglines, graphics, adverts, copywriting, photography, illustration, websites so you get a profitable return on your investment
  6. Leadership to shape your communications strategy and sales scripts so your band generates a return on investment

Who’s It For

This is a highly interactive two days shared with a small group of like-minded peers from different sectors. These two days are as much about building your brand as it is about sharing ideas, getting a fresh perspective and rapidly accelerating your brand growth.

  • Entrepreneurs
  • Business Owners
  • SME’s / SMB’s
  • Brand Owners
  • Marketing Executives
  • Consultants
  • Professional Services Managers
  • Coaches
  • Authors

Brand Types

  • Service
  • Product
  • Personal
  • Corporate Brands

Participants Also Get

  • Online Group Mentorship Class (Value €897.) two weeks after the Persona Brand Building Blueprint™ Mastermind
  • Brand Audit Health Check eProgramme (Value €267.)
  • The 50-page Persona Brand Building Blueprint™ Toolkit
  • Persona Brand Building Blueprint™ done-for-you templates
  • Brand asset management and protection tips
  • Guidelines for conducting a competitive tender
  • Tender invitation letter done-for-you templates
  • Write your brand design brief using done-for-you templates

Fee Includes

Lunch with tea and coffee on arrival.


To be confirmed

Dates & Times

New dates yet to be confirmed, 8:30am – 17:00pm

Early-Bird Tickets

Early-Bird ticket prices expire as soon as all limited ticket allocations are purchased.

Participants in the UK and USA please contact us directly to book your place using the contact form below or email to [email protected]

Please Note

To reserve your place your fee must be paid in full before the event.

In order to ensure there are no conflicts of interest in this small peer group mastermind we only allow one participant per sector. This means that as soon as a registrant is fully paid up from a particular profession, market or industry etc. a place is no longer available to another business leader whose brand or organisation is considered a competitor.


What do I need to bring to the Branding Mastermind Workshop?

Bring any background material or data you have about your brand because this may be useful for reference during the workshop and your laptop would be beneficial too.

Where can I contact the organiser with any questions?

Email: [email protected]

About Lorraine

Lorraine Carter is an expert in brand building to drive commercial growth and high performance. Founder of Persona Branding & Design, she’s won multiple awards over the last twenty years working with brands on international markets, many of which are household names. Brands like Nestlé, Kerry Foods, Eurofound, Law Society of Ireland, Radisson Blu, Tesco, Castle Brands, Aldi, Wavin, Abberley Luxury Yachts, Dunnes Stores, Waitrose, Saba and Rubicoin to name a few.
She helps you become your ideal customers’ favourite No.1 brand and a savvy brand builder with a high performing team.
Lorraine’s methodologies and systems, such as the Persona Brand Building Blueprint™ System and How to Build a Brand Programme are used globally and also feature on The Economist Group platform. Her skill lies in empowering you and your team to make your brand highly visible, different, credible, trusted, memorable and much loved amongst your primary audiences — so that your standout brand commands lead position and grows your profits faster.
Lorraine takes underperforming or under-leveraged entities (product or service) and, working with business leaders, managers and entrepreneurs, transforms them into highly recognised, profitable brand names much loved amongst their primary audience.
An international branding expert, professional speaker, masterclass leader, advisor, writer, M.Sc guest lecturer, designer and mentor, she’s also the winner of Best Blog Ireland of an SME, Business Woman of the Year, Dublin and listed as one of the top 1,000 Women of Influence in Ireland in the Irish Tatler Business Annual. Lorraine’s featured in The Sunday Business Post Newspaper, The Irish Times Newspaper, The Law Society Gazette, Creativ Verpacken, ICOGRADA, Irish Packaging Year Book, Irish Tatler Magazine, Food Ireland along with various radio interviews and podcasts to name a few.

As Featured In

“I recently organized a large Business Forum for business owners and stakeholders entitled ‘After the Storm – New Business Opportunities’ to highlight the challenges and changing face of doing business in 2013. I was delighted to engage Lorraine Carter to speak at the Forum as I have seen first hand her expertise in Branding and Design.

More importantly I know Lorraine as a Professional Speaker who delivers not only excellent content but is passionate about the positive financial impact of great branding and design.

Lorraine’s talk entitled ‘Brand Your Way Out of Recession’ was extremely well received. Her clarity, eloquence and use of storytelling evoked clear examples of how both big, medium and even small businesses have reached the top with successful use of effective branding and design.

I’d recommend Lorraine as a Speaker at your next event or conference. She is an expert in what she does but more importantly she is an expert who knows how to speak about it!”

Sharon Cahir | Author Solicitor Lawyers and Leaders Coach and Trainer

“I have had the benefit of working alongside Lorraine Carter with mutual clients and will happily do so again.

Lorraine understands the power of brands for businesses in a way that makes practical sense to businesses. Her dedication to her craft is a great credit to her along with her attention to her clients and the details that matter.

Lorraine understands how to work with people who don’t work with brands on a daily basis and above all Lorraine has a bottom line value orientation. I look forward to continuing working with Lorraine and her team at Persona Branding & Design.”

Dave Gribben Enable Better Business


“The Maguire & Paterson brand was established in 1882 and therefore the rebranding and new packaging had to be managed in a very sensitive and caring manner.

Persona Branding & Design worked very effectively with the M&P management team ensuring that the findings of consumer research were correctly interpreted and factored into the brand revitalization and new range designs. We found their ability to steer us of significant benefit.

Persona Branding & Design also ensured that we kept our focus on core objectives and diplomatically challenged us at various stages on our thought process, ensuring that any brand preferences did not stray from the core objectives.

We would have no hesitation in recommending Persona Branding & Design and we would be very pleased to speak with any potential client(s).”

Neil ScaifeHead of Commercial Control | SHS Sales & Marketing Ltd


“Lorraine Carter creates meaningful and immaculately designed brands based on a deep subject matter expertise.  She, through Persona Branding & Design, provides a world class professional services for all sized enterprises.

Her understanding of target markets results in memorable and distinctive work that empathises with end customers. Lorraine brings a uniquely positive energy to every meeting that leaves her clients engaged and delighted.

Emmet SavageFounder and CEO | Rubicoin

“Lorraine Carter is a true marketing professional. She is highly creative and has delivered impactful, innovative brand solutions for my business for almost a decade.”

Rita AhernManaging Director | Food Matters


“Persona Branding & Design supports our company with an excellent level of creativity in all areas of branding, design and marketing. They listen, understand and interpret our needs perfectly with a formidable proficiency in execution. It is only fair to say that our company expectations of original briefs have always been exceeded.”

Andy MulloyManaging Director | Connemara Seafoods Ltd

Caterhire-500px“I have worked with Persona Branding & Design for more than 8 years. They have become an invaluable extension of our team, working with us in a flexible, intelligent and pragmatic way.

Once commissioned, they became part of the business extending their expert opinion and brilliant creative solutions in total harmony with our requirements which has achieved great results. This is important since it is often the detail that can make or break a business relationship.  Their work philosophy is the best contract a client can hope to receive.”

Gavin DivillyManaging Director | Cater Hire Ireland Ltd

Wavin-500px“Persona Design successfully applied their extensive branding experience from consumer goods directly to an important industrial B2B product range within our organisation. This was pivotal in the formulation of our brand communications strategy which also included design, packaging, point of sale material and brand promotional plan, all of which contributed to a very successful commercial outcome.”

Michael O’DonohueCountry Director | Wavin Ireland Ltd

“Lorraine is an excellent start to finish project manager with tremendous creativity and ability to work budgets and timelines effectively.”

Kelley SpillaneSenior Vice President | Castle Brands

Country-Crest-500px“I can’t say enough about the excellent work that Persona Branding & Design has done for us. They didn’t just look at our design requirements but challenged us to really look at the fundamentals of our brand and our target market.

They fully engaged with our team and questioned our thinking, providing strong guidance when needed to keep us all on track. Not only is their work exceptional but it’s an absolute pleasure to work with them too.

The end product has evoked huge comment from customers and buyers alike as to its thought provoking branding, design and uniqueness, thus putting Country Crest into a whole different zone of marketing.”

Tony Doyle Commercial Director | Country Crest

“Lorraine Carter from Persona Design recently presented at our Dell Social Media Event on the importance of Brand for Corporate and Self. Lorraine provided great tips, many of them thought-provokingfrom her vast experience in developing brands, as an individual, for customers and the importance of building relationships.

I would highly recommend Lorraine as a trusted advisor on Brand Development and Management.”

Joan ByrneSaaS Portfolio Manager EMEA | Dell Inc

Zed-Candy-500px“Persona Design has always exceeded the objectives of our briefs. Their level of interaction and creative rigour offering a range of fresh concepts is brilliant.

Apart from being great people to work with, Persona Branding & Design offers an unbeatable combination in their level of service, lateral thinking, attention to detail, strategic focus and commitment to all projects undertaken. They are a key asset within my company and I would be delighted to personally recommend their services.”

Donal KavanaghSales & Marketing Director | Zed Candy Ltd

“Persona Design are very talented brand consultants and packaging design experts. They are knowledgeable, creative and highly dependable. My company has hired them for a number of projects and we have always been very pleased with the results.

In fact, several of their projects for us have won prestigious awards. I highly recommend Persona Branding & Design.”

Mark Andrews IIIChairman of the Board | Castle Brands Inc

Robert-Roberts-500px“Persona Branding & Design has adroitly managed several of our most important brand design briefs over the past couple of years and in doing so brought a high degree of creativity plus in depth knowledge in dealing with packaging and print suppliers that was vital for the completion of the successful end product.

Their attention to detail and open book costing consistently ensures no surprises on design or origination quotations.”

Gerry MurphyMarketing Director | Robert Roberts Ltd

“I was delighted to be a participant in Lorraine’s Master class on Branding, Packaging and Design. Lorraine has extensive experience is this area and her third party examples of clients she has worked with really drove the message home on the importance of one’s brand and how powerful it can be.

She is passionate in her message and delivers it with conviction. I strongly recommend her as a trainer, speaker in the area of branding, packaging and design as she is truly an expert.”

Margaret Hoctor Personal Coach | Trainer | Mentor and Facilitator

Wavin-500px“Persona Design has worked with Wavin on the creation and development of the new branding and marketing collateral for the launch of a new range of premium products.

They worked closely with our commercial team during this period to deliver a fantastic launch, on time and within budget. I would highly recommend Persona Branding & Design to anyone who is looking for a company that adds value through innovative ideas.”

Brendan MurphyCommercial Director Wavin UK & Ireland | Wavin UK Ltd

“Lorraine is a highly experienced and expert marketing professional. That’s just one way of putting it. She is an expert public speaker and her passion for subject matter shines though when she presents on a subject that is obviously close to her heart. Highly professional and credible, she is always looking for the best way to apply her talent for her clients best interest.

Her firm is highly successful in delivering strategic marketing projects for their prestigious client base. I have no hesitation in offering my highest recommendation for Lorraine and her team at Persona Branding & Design”

Paul C DwyerGlobal Cyber Security Expert

“Lorraine’s depth of knowledge in branding is immense. I have attended some of her courses and also see first hand the benefits Persona Branding & Design can bring to a business. I am always happy to recommend Lorraine.”

Ruaidhri PrendergastTechnology Sales Engine | Tech Marketing | Sofware | SaaS | FinTech | Hardware | 10x Return on Investment | Co-Founder | Ingenuity

“I have known of Lorraine’s high quality work for a number of years and in late 2008 I finally had the opportunity to work with her in developing a brand and marketing strategy for an upcoming awards ceremony.

Lorraine patiently guided the team through the process and was excellent in identifying the nuances, do’s and don’ts of our target market. We started out thinking a brand was just a logo but now know better!

Before this however, Lorraine had sat down for coffee on an number of occasions with my colleague and I on a different venture and was very generous with her time and sharing her knowledge. I aim to call on Lorraine many times in the future and look forward to it.”

Ian Lawlor New Business | Lotus Investment Group

“I’d be happy to recommend Lorraine Carter and her company, Persona Branding & Design, to any client who wants an enthusiastic and passionate business partner to produce compelling brands built on a sound strategy.”

Tim HealyMercator Marketing Research

“Lorraine is both highly creative and strategic. Her professional and flexible approach combined with her attention to detail resulted in exceptional work which perfectly met the clients needs. A pleasure to work with. I’d happily recommend her for any brand project!”

Alayne RooneyMarketing Consultant

Want to participate in the Persona Brand Building Blueprint™ Mastermind?

We’re thrilled!
This is a Branding Mastermind which means participant numbers are made up of a small high performing peer group so places are limited.
If you’d like to participate and build your brand to be No.1 in your sector then get in touch.
We do our best to read every message within 48 business hours. We’re kind of obsessive about customer care so if you don’t hear back, that means we didn’t get your message so please do send it again.

    Want to increase your profits?
    This is default text for notification bar