Get “Top 20 Rebranding Mistakes to Avoid
and 13 key Questions to Ask Before You Start” eBook

Persona Brand Building Blueprint™ Programme


Find out how to start building or revitalising your brand in 6 strategic steps so your brand can become the No. 1 brand of preferred choice in its target market and increase your profitability.

Fact: Strong brands make more money, are more profitable and increase organisation or company value.


Something you should know is that our content packed Persona Brand Building Blueprint™  has been the secret sauce, the reason why so many of our clients, both less experienced and more seasoned entrepreneurs, have consistently become more successful when implementing the key branding strategies learned.


We created the Persona Brand Building Blueprint™ to empower business leaders, like you, to take control of their brand direction and use it as a driver to underpin their success.


In the Persona Brand Building Blueprint™ Programme you learn the critical ingredients and brand building strategies used by the most powerful brands, be they local or global, so you can rebrand or revitalise your existing brand or launch a new brand to market successfully. This is the programme to ensure you build and grow your brand successfully so you create a consistently compelling reason for your customers to buy repeatedly and increase your market share, sales and success.

You’ll find out how to connect more effectively, through your brand, with your ideal target audience so they choose to buy from you frequently and your brand can become their number 1 preferred brand of choice.


You’ll learn how to use our simple step-by-step Persona Brand Building Blueprint™ to start building your brand more strongly with solid foundations so your brand becomes more distinctive, different and memorable, enabling you to work towards generating expanding revenue now, and into the future.


You’re on your brand building journey so you’ll need to do some of the heavy lifting but we’re here to support you, point you in the right direction, get you on track and help you get started in building, revitalising or really growing your brand so you can work towards becoming much more profitable.



Every business has a brand, good or bad, and branding is not just for global powerhouses. It’s just as important for local or national brands too. Creating a successful brand takes time, expertise and experience.

The Persona Brand Building Blueprint™ Programme helps you accelerate your learning curve and more importantly helps you avoid costly mistakes.


You’re really good at what you do. All you need is the right direction and support to help you get your branding strategy on track. Perhaps you’re not sure about how to take your brand to the next level or maybe you don’t have the time to figure out all the important details on your own.


You are not alone, every business is vulnerable to brand blind spots, problems and challenges.

We’re not giving you just the “The What” and “The Why”… we’re giving you “The How”.


To find out more simply give us a call today at +353 1 8322724 or

drop us a line to email: [email protected]


Why does strong branding matter?


Successful branding is about transforming your business by making your brand matter more to customers. It’s about winning and keeping customers (service or product), about influencing choice, about finding and dominating your place in the market so that you can:


1. Improve and expedite customer choice for your brand


2. Create memorable distinction, difference and convey value


3. Increase influence, market penetration, sales and profitability


4. Create sustainable competitive advantage


5. Reduce margin erosion and commoditization


6. Power new service solutions or product introductions


7. Create a valuable IP (intellectual property) asset when possibly seeking investment or selling


8. Make your brand exceptional – product or services can be copied . . . brands can’t



VERY IMPORTANT: A brand is NOT a logo, it’s much, much more.




Why the Persona Brand Building Blueprint™ is a perfect fit for you


Typically companies and organisations who participate in the Persona Brand Building Blueprint™ Programme do so for a range of reasons, some of which are listed below:


• You have a great product or service but struggle to say what makes your brand different or better


• You’re thinking of rebranding but don’t know exactly where to start or what’s involved to get a successful result


• You’re increasingly losing business to the competition


• You’re being dragged into a price war (where only those with the deepest pockets can win)


• You have a great relationship with your customers and need to keep it that way but aren’t sure how to enhance and deepen that relationship into the future, in a way that matters to them


• You need to sharpen and strengthen your brand for accession planning or external investment to increased perceived brand value


• You haven’t fully utilised your staff and need to empower their understanding of your brand so that they can champion and advocate it more confidently in the marketplace and consequently increase sales and profitability


• You need to enhance management and staff understanding of your brand to strengthen company morale and increase productivity



Still not sure if the Persona Brand Building Blueprint™ Programme is for you? Let’s see…


• Can you clearly articulate in one simple sentence what your brand stands for, and what makes it different to your competition? 


• Do you know the key ingredients to create a strong brand and how to leverage them for your success?


• Have you got a clear sense of where you stand in the market?


• Do you know what works best for your brand?


 • Are you considering rebranding but don’t know where to start?


• Have you uncovered where you may be unconsciously sabotaging your brand building efforts?


• Are you fed up with all the conflicting “mystifying” information and jargon about “branding” and need the “What Is” and “How To” essentials in a nutshell?


• Are you frustrated, losing market influence, opportunities or business to the competition?


• Do you have a great product or service but struggle with saying what really makes you different and how to effectively get your message in front of the people who need your services most?


• Are you being dragged into a price war or discounting? (where only those with the deepest pockets wins!) 


• Do you know the key strategic do’s and don’ts for your brand behaviours and communications?


• Do you have absolute clarity on who your bullseye customer is together with how to satisfy their needs, wants, loves, hates and aspirations?


• Have you uncovered how to build strong relationships, through your brand, with your ideal customers so they become your brand champions, buying and referring your brand repeatedly?


• Do you have great relationships with your existing customers, want to keep it like that, but are unsure why they really like your brand and choose you?


• Have you figured out how to sustain, deepen and expand those relationships with your customers so your brand stays relevant and continues to meet and exceed their needs?


• Have you developed a brand strategy to create a sustainable, influential business or organisation into the future?


Fact: A strong brand makes it clear to both you and your customers what you have to offer and why it matters to them.


You’re passionate about your business. The question is, do your customers know and do they even care? 


Let’s be honest, the joy of being an entrepreneur or leader of your business fades somewhat when you’re trying to increase your sales and you’re short on time or distracted, either because you don’t have as many resources as you’d like… 

or you’re a seasoned entrepreneur and you need to take your brand further, faster so you can free up your time, maintain your concentration in core areas and give yourself breathing room to focus on taking your business to the next level.


SMEs, organisation leaders and seasoned entrepreneurs the Persona Brand Building Blueprint™ Programme is for you because it gives you the direction to accelerate your brand’s effectiveness, so you can grow your business more profitably. It’s also the critical business tool for solving brand building problems.



Here’s just a glimpse into some of what you will learn in order to grow your brand and business more effectively:


• The different aspects of what makes up a successful brand and branding 


• The various processes required in building your brand appropriate to your organisation/business target market


• Direction as you are taken through each step-by-step process to enable you to start developing and refining your brand using our proprietary Persona Brand Building Blueprint™ System


• How to create a “world of your own” for your brand with “a way of doing things” that matters to your target audience and gives them a compelling reason to choose you and buy what you offer


Articulate what your brand stands for in your customers language so it resonates with them and makes your brand matter more


• Who your brand wants to talk to, influence and communicate with 


• How you want to talk to and communicate with your ideal target audience/customer 


 • Your brand specific commercial objectives


• What your core brand strengths/weaknesses are


• What market experiences & expertise can you amplify and integrate into your brand (tangible and intangible that are important to your ideal customer)


• What industry or category specific benchmarks, quirks or idiosyncrasies can you leverage into your brand offering


• Your desired bullseye target market customer profile in each market segment 


Key materials, resources and brand building strategy from which to develop your brand, marketing communications, brand design briefs and more…


This is it, and we’re ready to walk you through exactly how, step by step…


Simply give us a call today at +353 1 8322724 or

drop us a line to email: [email protected]


Bonus Persona Brand Building Blueprint™ Programme Materials



• Preparatory Support

• Workbook Resources

• Templates

• Step-by-step Brand Building Guides

• Action Checklists

All developed to so you can leverage and grow your business and brand much more profitably.



How do you get started?


Save your hard earned revenue by avoiding many of the typical branding mistakes so many well intentioned entrepreneurs and business leaders unintentionally make…

and reserve your spot today.


Allocations for the Persona Brand Building Blueprint™ Programme are limited and participation is decided after a conference call or a meeting to ensure it’s the right fit. 


If we don’t feel highly confident we can provide you many times what you invest in value, we will not accept the arrangement. 


Simply give us a call today at +353 1 8322724 or

drop us a line to email: [email protected]


Here’s a recap of exactly what you’ll get when you enrol in this exciting and timely Persona Brand Building Blueprint™ Programme


• Pre-programme preparatory materials, step-by-step brand building guidelines, action checklists to get you moving in the right direction


• One Persona Brand Building Blueprint™ Programme one-to-one where you get to work with Lorraine Carter (and also get to pick her brains!) 


• All bonus templates, resource workbook and action lists


• One 40-60 minute follow up session after your Persona Brand Building Blueprint™ Programme is completed



Your Guarantee


We want you to be MORE than satisfied with your Persona Brand Building Blueprint™ Programme, and if for some reason you aren’t then we want to make sure you end up very happy.


If this programme doesn’t meet your expectations, just let me know on the day and we’ll give you a 100% equivalent CREDIT up to 30 days from your purchase. 


Use this credit towards one of our other services within 60 days. Please note since the programme includes instant access to all our workbook resources, templates, brand building guides and other materials, that no cash refunds can be granted. But again, we’re happy to offer you a full credit towards one of our other services offered.


So…are you ready to make your brand much more powerful, generate more income and excitement from making more impact on your market, and to take your business further, faster than ever before?


If you’re reading this, you’re ready. So let’s get started right now…


Simply give us a call today at +353 1 8322724 or

drop us a line to email: [email protected]


We’re really looking forward to helping you become much more successful as you grow your brand, increase your revenue and transform your business by making your brand matter more to customers so you can become the no.1 brand of preferred choice in your target market.


Got a question or need some help with your brand?

We’re thrilled! Send us a short note and we’ll be in touch.
We do our best to read every message within 48 business hours. We’re kind of obsessive about customer care so if you don’t hear back, that means we didn’t get your message so please do send it again.

    “I recently organized a large Business Forum for business owners and stakeholders entitled ‘After the Storm – New Business Opportunities’ to highlight the challenges and changing face of doing business in 2013. I was delighted to engage Lorraine Carter to speak at the Forum as I have seen first hand her expertise in Branding and Design.

    More importantly I know Lorraine as a Professional Speaker who delivers not only excellent content but is passionate about the positive financial impact of great branding and design.

    Lorraine’s talk entitled ‘Brand Your Way Out of Recession’ was extremely well received. Her clarity, eloquence and use of storytelling evoked clear examples of how both big, medium and even small businesses have reached the top with successful use of effective branding and design.

    I’d recommend Lorraine as a Speaker at your next event or conference. She is an expert in what she does but more importantly she is an expert who knows how to speak about it!”

    Sharon Cahir | Author Solicitor Lawyers and Leaders Coach and Trainer

    “I have had the benefit of working alongside Lorraine Carter with mutual clients and will happily do so again.

    Lorraine understands the power of brands for businesses in a way that makes practical sense to businesses. Her dedication to her craft is a great credit to her along with her attention to her clients and the details that matter.

    Lorraine understands how to work with people who don’t work with brands on a daily basis and above all Lorraine has a bottom line value orientation. I look forward to continuing working with Lorraine and her team at Persona Branding & Design.”

    Dave Gribben Enable Better Business


    “The Maguire & Paterson brand was established in 1882 and therefore the rebranding and new packaging had to be managed in a very sensitive and caring manner.

    Persona Branding & Design worked very effectively with the M&P management team ensuring that the findings of consumer research were correctly interpreted and factored into the brand revitalization and new range designs. We found their ability to steer us of significant benefit.

    Persona Branding & Design also ensured that we kept our focus on core objectives and diplomatically challenged us at various stages on our thought process, ensuring that any brand preferences did not stray from the core objectives.

    We would have no hesitation in recommending Persona Branding & Design and we would be very pleased to speak with any potential client(s).”

    Neil ScaifeHead of Commercial Control | SHS Sales & Marketing Ltd


    “Lorraine Carter creates meaningful and immaculately designed brands based on a deep subject matter expertise.  She, through Persona Branding & Design, provides a world class professional services for all sized enterprises.

    Her understanding of target markets results in memorable and distinctive work that empathises with end customers. Lorraine brings a uniquely positive energy to every meeting that leaves her clients engaged and delighted.

    Emmet SavageFounder and CEO | Rubicoin

    “Lorraine Carter is a true marketing professional. She is highly creative and has delivered impactful, innovative brand solutions for my business for almost a decade.”

    Rita AhernManaging Director | Food Matters


    “Persona Branding & Design supports our company with an excellent level of creativity in all areas of branding, design and marketing. They listen, understand and interpret our needs perfectly with a formidable proficiency in execution. It is only fair to say that our company expectations of original briefs have always been exceeded.”

    Andy MulloyManaging Director | Connemara Seafoods Ltd

    Caterhire-500px“I have worked with Persona Branding & Design for more than 8 years. They have become an invaluable extension of our team, working with us in a flexible, intelligent and pragmatic way.

    Once commissioned, they became part of the business extending their expert opinion and brilliant creative solutions in total harmony with our requirements which has achieved great results. This is important since it is often the detail that can make or break a business relationship.  Their work philosophy is the best contract a client can hope to receive.”

    Gavin DivillyManaging Director | Cater Hire Ireland Ltd

    Wavin-500px“Persona Design successfully applied their extensive branding experience from consumer goods directly to an important industrial B2B product range within our organisation. This was pivotal in the formulation of our brand communications strategy which also included design, packaging, point of sale material and brand promotional plan, all of which contributed to a very successful commercial outcome.”

    Michael O’DonohueCountry Director | Wavin Ireland Ltd

    “Lorraine is an excellent start to finish project manager with tremendous creativity and ability to work budgets and timelines effectively.”

    Kelley SpillaneSenior Vice President | Castle Brands

    Country-Crest-500px“I can’t say enough about the excellent work that Persona Branding & Design has done for us. They didn’t just look at our design requirements but challenged us to really look at the fundamentals of our brand and our target market.

    They fully engaged with our team and questioned our thinking, providing strong guidance when needed to keep us all on track. Not only is their work exceptional but it’s an absolute pleasure to work with them too.

    The end product has evoked huge comment from customers and buyers alike as to its thought provoking branding, design and uniqueness, thus putting Country Crest into a whole different zone of marketing.”

    Tony Doyle Commercial Director | Country Crest

    “Lorraine Carter from Persona Design recently presented at our Dell Social Media Event on the importance of Brand for Corporate and Self. Lorraine provided great tips, many of them thought-provokingfrom her vast experience in developing brands, as an individual, for customers and the importance of building relationships.

    I would highly recommend Lorraine as a trusted advisor on Brand Development and Management.”

    Joan ByrneSaaS Portfolio Manager EMEA | Dell Inc

    Zed-Candy-500px“Persona Design has always exceeded the objectives of our briefs. Their level of interaction and creative rigour offering a range of fresh concepts is brilliant.

    Apart from being great people to work with, Persona Branding & Design offers an unbeatable combination in their level of service, lateral thinking, attention to detail, strategic focus and commitment to all projects undertaken. They are a key asset within my company and I would be delighted to personally recommend their services.”

    Donal KavanaghSales & Marketing Director | Zed Candy Ltd

    “Persona Design are very talented brand consultants and packaging design experts. They are knowledgeable, creative and highly dependable. My company has hired them for a number of projects and we have always been very pleased with the results.

    In fact, several of their projects for us have won prestigious awards. I highly recommend Persona Branding & Design.”

    Mark Andrews IIIChairman of the Board | Castle Brands Inc

    Robert-Roberts-500px“Persona Branding & Design has adroitly managed several of our most important brand design briefs over the past couple of years and in doing so brought a high degree of creativity plus in depth knowledge in dealing with packaging and print suppliers that was vital for the completion of the successful end product.

    Their attention to detail and open book costing consistently ensures no surprises on design or origination quotations.”

    Gerry MurphyMarketing Director | Robert Roberts Ltd

    “I was delighted to be a participant in Lorraine’s Master class on Branding, Packaging and Design. Lorraine has extensive experience is this area and her third party examples of clients she has worked with really drove the message home on the importance of one’s brand and how powerful it can be.

    She is passionate in her message and delivers it with conviction. I strongly recommend her as a trainer, speaker in the area of branding, packaging and design as she is truly an expert.”

    Margaret Hoctor Personal Coach | Trainer | Mentor and Facilitator

    Wavin-500px“Persona Design has worked with Wavin on the creation and development of the new branding and marketing collateral for the launch of a new range of premium products.

    They worked closely with our commercial team during this period to deliver a fantastic launch, on time and within budget. I would highly recommend Persona Branding & Design to anyone who is looking for a company that adds value through innovative ideas.”

    Brendan MurphyCommercial Director Wavin UK & Ireland | Wavin UK Ltd

    “Lorraine is a highly experienced and expert marketing professional. That’s just one way of putting it. She is an expert public speaker and her passion for subject matter shines though when she presents on a subject that is obviously close to her heart. Highly professional and credible, she is always looking for the best way to apply her talent for her clients best interest.

    Her firm is highly successful in delivering strategic marketing projects for their prestigious client base. I have no hesitation in offering my highest recommendation for Lorraine and her team at Persona Branding & Design”

    Paul C DwyerGlobal Cyber Security Expert

    “Lorraine’s depth of knowledge in branding is immense. I have attended some of her courses and also see first hand the benefits Persona Branding & Design can bring to a business. I am always happy to recommend Lorraine.”

    Ruaidhri PrendergastTechnology Sales Engine | Tech Marketing | Sofware | SaaS | FinTech | Hardware | 10x Return on Investment | Co-Founder | Ingenuity

    “I have known of Lorraine’s high quality work for a number of years and in late 2008 I finally had the opportunity to work with her in developing a brand and marketing strategy for an upcoming awards ceremony.

    Lorraine patiently guided the team through the process and was excellent in identifying the nuances, do’s and don’ts of our target market. We started out thinking a brand was just a logo but now know better!

    Before this however, Lorraine had sat down for coffee on an number of occasions with my colleague and I on a different venture and was very generous with her time and sharing her knowledge. I aim to call on Lorraine many times in the future and look forward to it.”

    Ian Lawlor New Business | Lotus Investment Group

    “I’d be happy to recommend Lorraine Carter and her company, Persona Branding & Design, to any client who wants an enthusiastic and passionate business partner to produce compelling brands built on a sound strategy.”

    Tim HealyMercator Marketing Research

    “Lorraine is both highly creative and strategic. Her professional and flexible approach combined with her attention to detail resulted in exceptional work which perfectly met the clients needs. A pleasure to work with. I’d happily recommend her for any brand project!”

    Alayne RooneyMarketing Consultant
    How to Rebrand

    Get Free Articles each week that give you proven brand strategies for growing a profitable business and becoming a brand influence. Free Bonus Gift “Top 10 Rebranding Mistakes and 13 Key Questions To Ask Before You Start”

    Want to increase your profits?
    This is default text for notification bar