OLD Packaging & Brand Identity BEFORE Revamp
Tilley’s is a very English traditional confectionery brand widely sold in corner shops and petrol forecourts through out the UK in pre-packed clear plastic bags or in customer selected quantities dispensed from large candy jars.
With an extensive range of over 30 variants successfully selling without much support at the price sensitive lower end of the market the opportunity was seen to reposition the brand with an entirely new brand identity and packaging for selling in more exclusive premium associated markets in both retail e.g. Harrods, Harvey Nichols, Fortnum & Masons etc. and other non retail channels, using a larger range of packaging formats for both self indulgence and gifting.