Build Your Highly Profitable Brand & Leave Your Competitors Way Behind

Be The ONE, the brand that’s most differentiated, relevant, 

credible, trusted and commands a premium, so you can 

achieve higher revenue, increase your ideal customers, attract top talent, mitigate risk and leave your competitors way behind

This consultative facilitation leadership programme makes

professional brand strategy accessible to you

with simplified, actionable systems that get

profitable results for your business  


The complex is made as easy as ABC using proven frameworks and 

proprietary IP underpinned by 20 years of award-winning expertise, so you can 

Transform Your Brand & Increase Your Sales 


The Persona Brand Strategy Leadership Programme

leading global brand strategyProven Global Standard

20+ years award winning expertise

Consultative Facilitation

Expert leadership working interactively face-to-face online to drive growth

Sales & Revenue Growth

Leveraging proven frameworks to increase profits

Working with Leading Companies, Universities & Organisations

Discover more about the Persona Brand Strategy Leadership Programme here with Lorraine Carter & The Persona Branding & Design Team

Branding is NOT marketing or design but the bedrock strategy developed and deployed in parallel with your business strategy — together they underpin and provide critical direction for your whole business or organisation.

Branding strategy provides the direction for your marketing campaigns and design execution, so it’s essential to build your brand strategy first — before you engage in marketing or design activities — because it enables you to increase your profits and leave your competitors way behind.

Working in non-competing peer groups through the Persona Brand Strategy Leadership Programme, business leaders, founders, decision-makers, marketing teams and entrepreneurs get results faster with measurable outcomes each step of the way to drive the business forward successfully, build in commercial resilience, and, most importantly, avoid costly mistakes.

The approach employed is consultative facilitation underpinned by a very robust framework. As evidence of Persona Branding & Design system’s effectiveness, they are used worldwide, including on The Economist Group platform (Persona Design owns the IP).

Branding and brand strategy are frequently misunderstood, with the most common mistake among SMBs being the belief that a logo, website, brochures, and design are what comprise branding when, in fact, those are instead design executions.

Done correctly, branding strategy coupled with your business strategy enables you to:

  1. Differentiate strongly from your competitors in the eyes of your customer, so making you clearly stand out
  2. Build unshakable relevance, trust, and credibility among your ideal customers, so you expand your customer base, likeability, visibility, referral, and retention
  3. Increase your perceived value, margins and sales, so you grow your profits faster
  4. Develop your brand hierarchy and product or service portfolio to avoid customer confusion, so you can effectively maximize your up-sells and cross-sells
  5. Engineer business model resilience, innovation, and product development, so you can future-proof your business and its ability to leverage opportunity in adversity
  6. Structure your business/brand to build your brand IP asset value for investment and/or preparation for selling 
  7. Achieve higher revenue consistently

Let’s talk because the Persona Brand Strategy Leadership Programme could be your best-kept secret enabling you to achieve higher revenue this year and leave your competitors behind.

  1. Schedule an appointment so we can decide together if the Persona Brand Strategy Leadership Mastermind is the right fit for you
  2. Let’s discuss your business building and ideal brand growth plan for you
  3. Contact us [email protected] or ring +353 1 8322724 (GMT Dublin/London time 9:00 – 17:30 Mon to Fri weekdays) to schedule your appointment online with Lorraine


We meet online, live, fully interactive, face-to-face through focused facilitated working sessions using a consultative approach twice a week for fourteen weeks as follows:

Day 1: First 45-60 minutes live-streaming working session

Monday or Tuesday meet at 13:30 (Dublin/London time) to work on one aspect of building out your brand strategy to grow your business using the Persona Branding Building Blueprint™ — an agile brand building system underpinned by big-brand know-how — created by Lorraine Carter and also used on The Economist Group platform.

Lorraine and her team work with you live online to build out one part of your business growth brand strategy.

You continue to work on your business growth implementation by applying what Lorraine and her team have delivered in the live masterclass session.

Day 2: Second 45-60 minutes live-streaming working session

Thursday or Friday meet at 13:30 (Dublin/London time) for your live implementation questions and answers session with Lorraine and her team to discuss any aspect of implementation in relation to what was covered earlier in the week as you build your brand strategy to accelerate your business growth.

All working sessions are recorded so that you can play them back as many times as you want while you work on building your brand strategy during the mastermind.

The Persona Brand Strategy Leadership 14-Week Programme Time Table

with Lorraine Carter

Programme Week OnlineFirst Session Day 1Second Session Day 2
1Monday 13 June at 13:30Friday 17 June at 13:30
2Monday 20 June at 13:30Friday 24 June at 13:30
3Monday 27 June at 13:30Friday 1 July at 13:30
4Monday 4 July at 13:30Friday 8 July at 13:30
5Monday 11 July at 13:30Friday 15 July at 13:30
6Monday 18 July at 13:30Friday 23 July at 13:30
7Monday 26 July at 13:30Friday 22 July at 13:30
8Tuesday 2 August at 13:30Friday 5 August at 13:30
9Monday 8 August at 13:30Friday 12 August at 13:30
10Monday15 August at 13:30Friday 19 August at 13:30
11Monday 22 August at 13:30Friday 26 August at 13:30
12Monday 29 August at 13:30Friday 2 Sept at 13:30
13Monday 5 Sept at 13:30Friday 9 Sept at 13:30
14Monday 12 Sept at 13:30Friday 16 Sept at 13:30
15Bonus live half-day MasterclassDate to be confirmed

Dates & Times

Consultative facilitation with a live-streaming peer-group, face-to-face, online — interactive working sessions start at 13:30 sharp Dublin/London time zone and last for 45-60 minutes each

Please enquire about the next open Persona Brand Strategy Leadership Mastermind if you’d like to join our waitlist.

“We participated in the Persona 7-Figure Business Building & Brand Strategy Mastermind 12 week online course. The 12 week program suited us as the weekly accountability spurred us on to get work done between sessions.

We found the flow of the course appropriate for the development of the brand through the various areas of the business.
Already, we have developed our Customers Persona’s and our Brand Persona adding value to the business.
The course has helped us make more astute decisions in the business such as restructuring our product offerings so we grow more profitable lines and remove those with lower margins.
Lorraine is very helpful and accessible as a tutor with follow up after each working session and the half day masterclass. Most of all the clarity achieved has been most invaluable.

In the first two weeks of March 2020, before Covid-19 required us to close, we were 300% up in our online sales compared to the whole of March 2019. By the end of May 2020 [after being completely closed for 6 weeks with our 150 staff furloughed] we were back to 69% and by end of June 2020 back at 108%, January 2021 we were up four-fold on January 2019 

— results achieved from applying our brand strategy.”

Sinead Heffernan
Managing Director
Sinead HeffernanManaging Director, Thunders Bakery

Want to fast-track your profitability in the Persona Brand Strategy Leadership Programme?

This is The Persona Brand Strategy Leadership Programme which means participant numbers are limited.
If you’d like to participate so you can make your brand more highly visible, distinctively different, credible, trustworthy, increase perceived value to command a premium and be much liked by your ideal customers so you can increase your sales then get in touch.
We do our best to read every message within 48 business hours. We’re kind of obsessive about customer care so if you don’t hear back, that means we didn’t get your message so please do send it again.

    “Having worked with Lorraine on a number of events and projects, I knew that taking part in the Persona 7-Figure Business Building & Brand Strategy Mastermind programme was going to open my eyes to how my brand could be mapped out and developed to help the business grow.
    I had no idea just how much of an impact the programme would have in helping me to shape my whole business strategy and lay the foundations for my future plans. By evaluating my brand, defining and putting structure on what we do and why, it enabled me to map out the direction for where the brand is headed.
    All the worksheets, tools and resources you receive are very thorough and Lorraine gets a great sense of what your business is and what you are trying to achieve, so her guidance is tailored to you. It is also extremely beneficial that she is there throughout the programme to give advice and feedback.
    I would highly recommend the Mastermind programme to any entrepreneur/SME that is striving for success.”
    Fiona Kelly
    Conference & Events Director
    Fiona KellyConference & Events Director | Zoom In & The Executive PA Forum

    You also get

    The Auditing Analysis Accelerator™ eProgramme so you can give your brand a health check yourself to help you identify its strengths, weaknesses and opportunities for innovation and growth. (Value $297.)

    Brand Identity“Lorraine Carter is my branding mentor, she’s the person that showed me how to improve my personal and business brands — they were a mess when she initially looked at what we had — and she blew my mind! I’ve paid high fees to other ‘supposed’ brand consultants who only had 30% of her in-depth expertise and they couldn’t deliver on what we needed.
    She gives you the key foundations and lays things out in an easy to use system which gives you all the essentials needed to make your brand stand out, to make your brand highly visible. If you use her branding strategy system you’ll soon have everyone talking about your product or service to become No.1 in your market.
    Lorraine takes no name companies and transforms them into household brand names. Most importantly, she’s great fun, absolutely passionate about branding and she’ll entertain you whilst demystifying branding and making the unknown clearer — because designing a logo is only a tiny part of your entire branding process.
    I would highly recommend the Mastermind programme to every entrepreneur who wants to be more successful and have a clear message driven by their brand.
    Thank you so much Lorraine for all your help. We wouldn’t be so well known in the USA, UK or Romania if it wasn’t for your direction and input to develop and build our brand.”
    Ozana Giusca
    Ozana GiuscaFounder/CEO | Tooliers & Ozana

    You also get access to

    The Persona Branding Academy private support peer-group so you can brainstorm, exchange ideas, discuss problems and get feedback from other members and Lorraine Carter.

    Bonus Live Half-Day Masterclass Online

    1. At the end of the fourteen weeks, we’ll also host a half-day masterclass online with all mastermind participants to support you collectively with further direction in your brand strategy building to grow your business (Value €347 + VAT per person)
    2. Facilitate the opportunity to network and further develop your connections with other Persona Brand Strategy Leadership Mastermind members

    MGI Learning“Lorraine Carter has been the catalyst and an inspiration for MGI Learning to clearly define our brand.

    Working with Lorraine has been both enlightening and enjoyable. Her blueprint for defining a brand is extremely comprehensive and challenged us to think very deeply about what we offer to our customers and really understand what underpins our success.

    Lorraine is extremely knowledgeable, very focused and supportive and leads you through the process and ensured we got maximum benefits from the investment we made.”

    Shona Cooper
    Shona CooperCEO | MGI Learning

    Join us at the Persona Brand Strategy Leadership Mastermind and leverage Lorraine Carter and her team’s 20 plus years of award-winning branding expertise, to unlock the exact systems and processes used to build standout brands with big-brand know-how to:

    1. Enable you to grow your brand and business faster and more profitably
    2. Answer your most pressing questions
    3. Master your biggest branding stumbling blocks and mitigate risk

    This Mastermind is perfect for Business Leaders, Decision Makers, Entrepreneurs, Business Owners, and Managers. 

    Persona Brand Strategy Leadership Mastermind Results

    Your brand strategy fully mapped out, documented, implemented and already making a difference in your business to drive growth.

    You’re enabled to become more differentiated and highly visible, known as the preferred choice, trusted, credible, memorable and much-liked with higher margin ‘products’ because this is what enables you to achieve higher revenue and leave your competitors way behind

    Branding Expert Lorraine Carter

    About Lorraine

    Lorraine Carter is an expert in brand building to drive commercial growth and high performance. Founder of Persona Branding & Design, she’s won multiple awards over the last twenty years working with brands on international markets, many of which are household names. Brands like Nestlé, Kerry Foods, Eurofound, Law Society of Ireland, Radisson Blu, Tesco, Castle Brands, Aldi, Wavin, Abberley Luxury Yachts, Dunnes Stores, Waitrose, MGI Learning, GAA, Saba and Thunders Bakery to name a few.
    She enables you to Become The One, The Brand that’s most credible, trusted and commanding a premium becase you’re the preferred choice of your ideal target customers — highly profitable and leaving your competitors behind.
    Lorraine’s methodologies and systems, such as the Persona Brand Building Blueprint™ System, The Lean Brand Audit and How to Build a Brand Programme are used globally and also feature on The Economist Group platform. Her skill lies in empowering you and your team to make your brand highly visible, different, credible, trusted, memorable and much loved amongst your primary audiences — so that your standout brand commands lead position and grows your profits faster.
    Lorraine takes underperforming or under-leveraged entities (product or service) and, working with business leaders, owners, decision makers, managers and entrepreneurs, transforms them into highly recognised, profitable brand names much loved amongst their primary audience.
    An international branding expert, professional speaker (represented by MFL London Speaker Bureau), masterclass leader, advisor, writer, M.Sc guest lecturer, designer and mentor, she’s also the winner of Best Blog Ireland of an SME, Business Woman of the Year, Dublin and listed as one of the top 1,000 Women of Influence in Ireland in the Irish Tatler Business Annual. Lorraine’s featured in The Sunday Business Post Newspaper, The Irish Times Newspaper, The Law Society Gazette, Creativ Verpacken, ICOGRADA, Irish Packaging Year Book, Irish Tatler Magazine, Food Ireland along with various TV, radio and podcast interviews to name a few.

    As Featured In

    Want to participate in the Persona Brand Strategy Leadership Mastermind?

    We’re thrilled!
    This is The Persona Brand Strategy Leadership Mastermind which means participant numbers are limited.
    If you’d like to participate so you can make your brand more highly visible, distinctively different, credible, trustworthy, increase perceived value to command a premium and be much liked by your ideal customers so you can increase your sales then get in touch.
    We do our best to read every message within 48 business hours. We’re kind of obsessive about customer care so if you don’t hear back, that means we didn’t get your message so please do send it again.

      The Persona Brand Strategy Leadership Mastermind

      with Lorraine Carter


      You’ll have actionable results within each week of this fast-injection, Persona Brand Strategy Leadership Mastermind and complete it with:

      1. Time and money saved
      2. Clarity and a renewed focus
      3. A clear brand strategy enabling you to grow your business faster and more effectively
      4. The structures and systems needed to get standout results
      5. Solutions enabling you to grow your brand to attract, retain and consistently delight your ideal customers 
      6. Brands and branding demystified so you’re empowered to analyse and formulate the strategies required to build your brand profitably (branding is not about designing your logo or website!)
      7. Direction in how to build the bedrock brand strategy underpinning your whole business so you can increase your profits

      This programme is not about design.

      It’s all about branding because brand strategy is the bedrock foundation supporting and directing your whole business, enabling you to stand out strongly, command a premium and increase sales.

      Who’s The Persona Brand Strategy Leadership Mastermind For?

      This is consultative facilitation in a highly interactive 14-week programme specially developed for:

      • Business Leaders
      • Decision Makers
      • Entrepreneurs
      • Business Owners
      • SME’s / SMB’s
      • Senior Managers
      • Brand Owners

      Business & Brand Types B2B and B2C

      • Service Business/Brands
      • Product Business/Brands
      • Corporate Brands
      • Employer Brands
      • Education, Learning & Development Brands
      • Tech Brands


      Participants resident in Ireland €4,578 + VAT

      €327. + VAT per week

      Participants resident outside Ireland US $5,557

      $397. per week

      Fees Include

      1. 28 online, twice weekly, live, face-to-face, consultative facilitated, interactive peer-group working sessions consisting of strategy, methodology application, training, mentoring and implementation support
      2. Membership of the Persona Brand Strategy Leadership Mastermind
      3. Persona Branding membership site access
      4. Toolkits, systems, worksheets and ebooks to accompany all 14 modules plus the additional modular content in the half-day offline masterclass
      5. Each participant also gets access to the Auditing Analysis Accelerator™ eProgramme (value $297) to support ongoing evaluation and monitoring of their business and brand
      6. Access to the Persona Branding Academy private support online forum, so you can brainstorm, exchange ideas, discuss problems and get feedback from other members along with Lorraine Carter and her team outside the live sessions
      7. Bonus invitation to attend the live online half-day masterclass scheduled at the end of the fourteen weeks (value €347 + VAT)

      Please Note

      To secure your place your fees must be paid in full before the Persona Brand Strategy Leadership Mastermind starts.

      This mastermind is by invitation so we can ensure:

      1. It’s a good fit for you strategically and your business growth plans
      2. It’s a good peer-group match for you personally and the other like-minded members
      3. There are no conflicting interests in terms of the businesses/brands participating
      4. You are committed to fully participate and implement over the fourteen-week period so the desired outcomes and objectives are achieved


      Online via your own desktop computer, laptop, or tablet from your own home, office, or location worldwide.

      The half-day Masterclass at the end of the programme is typically in week 15 and takes place also online. This Masterclass is all about embedding the new systems and strategies learned, working on new modular business and brand building strategies by collective agreement in addition to the programme content and planning growth and implementation for the next 12-18 months.

      “An exceptionally talented individual. Lorraine Carter, Persona Branding and Design has a wonderful ability to ‘horizon scan’ for any business and then bring them on a journey that delivers value to their Balance Sheet.”
      Dave FeenanChief Executive | Technology Ireland ICT Skillnet


      Over the fourteen weeks, we’ll be working on re-evaluating key areas of your business together with implementing change where needed to drive growth.

      Using the Persona Brand Building Blueprint™, an agile branding system underpinned by big-brand know-how (created by Lorraine Carter and also used by The Economist Group platform), objectives to be achieved in the Mastermind include, but are not limited to, the areas listed below to drive growth:

      1. Re-evaluating the fundamentals of how successful brands and branding works using big-brand know-how with an agile branding mindset so you can apply this to your business. Demystifying a lot of misinformation, so you’re enabled to make more informed choices to drive growth in the context of your business strategy, sector and geography

      2. Leveraging the power of psychology to attract your ideal audience and influence their buying decisions focussed on your primary decision-makers and influencers (ethically) so they’re compelled to consistently choose and refer your business/brand instead of your competitors

      3. Purpose Drives Purchase: Discover how to leverage the power of purpose like every billion-dollar brand so you can identify, articulate and apply purpose and purposeful productivity so you increase your sales, profits and build a stronger employer brand to attract and retain top talent. This is one of the major secret drivers behind successful businesses, large and small

      4. Vision is the art of seeing what’s invisible to others: Getting clear on your future state, where you want to get to, and articulating it as a leader so your stakeholders, customers, and employees are inspired to follow. Brands and business are built in the present to achieve future objectives so clarity on that future vision is critical to your success

      5. Mission is the initiatives, strategies like your product or service development and go-to-market plans — the ‘what you do to get there to achieve your vision and purpose so we’re re-evaluating your mission to make it stronger and more actionable for faster outcomes

      6. Your values: do they have inspiring context, longevity, standout resonance, or are they bland and meaningless? These are the standards you live by and believe in, that attract your ideal customers and drive the way you do things consistently every day so we’re putting them under the magnifying glass for re-evaluation too!

      7. Differentiation, Gap Analysis & Opportunities: The gap analysis framework we’re using in the context of the Persona Brand Strategy Leadership Programme™ is to identify your positioning opportunities and differences relative to your competitors. This is with a particular focus on market gap analysis, so you can use the outputs to inform a strongly differentiated positioning (relative to your competitors) to drive sales opportunities.

      8. Re-evaluating your positioning to drive high visibility, standout differentiation, credibility, trust, likability, and preference amongst your primary audience so you can command a premium in an overcrowded market. What your customers think is the only thing that matters so their perception of what you have to offer is the reality, even if you disagree, so it’s up to you to mold and shape that perception through your positioning strategy in the market relative to your competitors

      9. Mapping out your different business verticals/sectors, customer profiles, and the influencers and decisions makers in eachso you can build your brand to more effectively meet their current and future needs, so they see your business as the perfect choice because this drives growth

      10. Your product/service portfolio: Evaluating how to restructure and ‘productise’ them to make up-selling and cross-selling more effective and more profitable with incomparable, higher-margin, added value so you avoid confused customers defaulting to price-based decisions

      11. What do you promise to do for your customers, the non-negotiables to meet and exceed their expectations every day? We’re looking closely at how you can do this more effectively and articulate it clearly so its very customer-centric and compelling

      12. Your brand/business personality: (not a mascot or VIP) the image you want to authentically project about yourselves, the language you use, the way you behave, your visual style and the tone-of-voice used in all your communications and the customer experiences you create so you stand out, highly differentiated, referable, likeable and memorable to increase sales

      13. Story underpins how we make sense of the world, remember things and share, so how compelling is your business story — who you are, when and why you came into existence, your founders, struggles, successes — articulated and shared so its highly memorable and referable because this is how your customers get to know you, care about what you offer and trust you so you can be the preferred choice and rapidly increase sales. Is your story well written? How effectively are you telling and disseminating it so your market notices, is attracted to your business, and consistently buys from you? We’re re-evaluating this too using the Persona Business & Brand Building Blueprint™

      14. Your Value Proposition: Your value proposition makes it irresistibly clear to your ideal buyers the problems you solve for them and the benefits you provide, and why you’re uniquely better than any of your competitors — the best choice for them. It’s not merely a slogan or tagline. Culminating in all the work completed in the preceding weeks, this working session is focussed on bringing it all together, so you make an indelible, highly differentiated stamp in your market to achieve higher revenue growth faster with bigger margins.

      The documented outputs you generate in the Persona Brand Strategy Leadership Programme from re-evaluating your business strategy and brand strategy are what underpin the key commercial decisions made. The strategies you develop, and the activities you deploy all collectively shape your culture, customer experience, marketing campaigns, and design execution and ultimately drive sales to grow a highly profitable business and leave your competitors way behind.

      “I really appreciate Lorraine’s energy and passion. Although good branding includes so many facets, Lorraine is able to simplify the process and make it so much more tangible for any company to put into practice.”

      Lisa Kettman-KervinenMarketing Communication Specialist | The Switch

      “For anyone who has a well established business or even a start-up I would totally recommend to join this Mastermind because it will provide them with a new perspective on how to think of their brand. You see in different markets and industries that are overly competitive what makes the difference is knowing what exactly your business is all about and why people would choose you instead of any other competitor.

      What makes you different from all the other service or product providers in the market because that’s whats going to make your business be the No.1 choice in the range of those specific products or services that you’re providing. Also thats what’s going to make your brand standout and have a long lasting life and thrive in the context of where you’re operating and delivering value. So totally go for it!

      The Mastermind provides you with a lot of insight and more than that, with a systematic process that’s easy for you to understand, easy for you to grasp, easy for you to work with so you finally nail what makes you different in your business, and what you are about and what those key points are that resonate with your audience.”

      Camelia PaduraruOwner | Crafting Minds

      “An excellent Masterclass that provides an informative guide on how to structure your brand’s development whether you are a launching a new brand, refreshing a existing one and/or conducting a review of your brand to ascertain possible weaknesses.”

      Ciaran BarryDirector | Broadview Ventures Ltd

      “Win their hearts to move their minds, this are the eight words that would best sum up Lorraine Carter’s Branding Mastermind. A very, very, very, warm and fun professional to work with. Someone that has taught me how to further engage my clients in the results they want. And also someone that has delivered a very hands on instrument to work with no matter where I intend to use it, either in my PR business or with my clients to assist them in achieving their results.

      If you are an entrepreneur and you know what you want to sell, either a product or a service, and it’s really good quality but you just can’t grasp the how to communicate your message to your core audience, Lorraine Carter is the person you want to work with in order to figure that out and also take you to the next level.”

      Adina IacobPR, Communications & Media Relations Consultant

      “Lorraine’s depth of knowledge in branding is immense. I have attended some of her courses and also see first hand the benefits Persona Branding & Design can bring to a business. I am always happy to recommend Lorraine.”

      Ruaidhri PrendergastTechnology Sales Engine | Tech Marketing | Sofware | SaaS | FinTech | Hardware | 10x Return on Investment | Co-Founder | Ingenuity

      Want to participate in the Persona Brand Strategy Leadership Mastermind?

      We’re thrilled!
      This is The Persona Brand Strategy Leadership Mastermind which means participant numbers are limited.
      If you’d like to participate so you can make your brand more highly visible, distinctively different, credible, trustworthy, increase perceived value to command a premium and be much liked by your ideal customers, so you can increase your sales then get in touch.
      We do our best to read every message within 48 business hours. We’re kind of obsessive about customer care so if you don’t hear back, that means we didn’t get your message, so please do send it again.


        “The Maguire & Paterson brand was established in 1882 and therefore the rebranding and new packaging had to be managed in a very sensitive and caring manner.

        Persona Branding & Design worked very effectively with the M&P management team ensuring that the findings of consumer research were correctly interpreted and factored into the brand revitalization and new range designs. We found their ability to steer us of significant benefit.

        Persona Branding & Design also ensured that we kept our focus on core objectives and diplomatically challenged us at various stages on our thought process, ensuring that any brand preferences did not stray from the core objectives.

        We would have no hesitation in recommending Persona Branding & Design and we would be very pleased to speak with any potential client(s).”

        Neil ScaifeHead of Commercial Control | SHS Sales & Marketing Ltd

        “I have had the benefit of working alongside Lorraine Carter with mutual clients and will happily do so again.

        Lorraine understands the power of brands for businesses in a way that makes practical sense to businesses. Her dedication to her craft is a great credit to her along with her attention to her clients and the details that matter.

        Lorraine understands how to work with people who don’t work with brands on a daily basis and above all Lorraine has a bottom line value orientation. I look forward to continuing working with Lorraine and her team at Persona Branding & Design.”

        Dave Gribben Enable Better Business


        “Lorraine Carter creates meaningful and immaculately designed brands based on a deep subject matter expertise.  She, through Persona Branding & Design, provides a world class professional services for all sized enterprises.

        Her understanding of target markets results in memorable and distinctive work that empathises with end customers. Lorraine brings a uniquely positive energy to every meeting that leaves her clients engaged and delighted.

        Emmet SavageFounder and CEO | Rubicoin

        “Lorraine Carter is a true marketing professional. She is highly creative and has delivered impactful, innovative brand solutions for my business for almost a decade.”

        Rita AhernManaging Director | Food Matters

        “I recently organized a large Business Forum for business owners and stakeholders entitled ‘After the Storm – New Business Opportunities’ to highlight the challenges and changing face of doing business in today’s economy. I was delighted to engage Lorraine Carter to speak at the Forum as I have seen first hand her expertise in Branding and Design.

        More importantly I know Lorraine as a Professional Speaker who delivers not only excellent content but is passionate about the positive financial impact of great branding and design.

        Lorraine’s talk entitled ‘Brand Your Way Out of Recession’ was extremely well received. Her clarity, eloquence and use of storytelling evoked clear examples of how both big, medium and even small businesses have reached the top with successful use of effective branding and design.

        I’d recommend Lorraine as a Speaker at your next event or conference. She is an expert in what she does but more importantly she is an expert who knows how to speak about it!”

        Sharon Cahir | Author Solicitor, Lawyers and Leaders Coach and Trainer

        Caterhire-500px“I have worked with Persona Branding & Design for more than 8 years. They have become an invaluable extension of our team, working with us in a flexible, intelligent and pragmatic way.

        Once commissioned, they became part of the business extending their expert opinion and brilliant creative solutions in total harmony with our requirements which has achieved great results. This is important since it is often the detail that can make or break a business relationship.  Their work philosophy is the best contract a client can hope to receive.”

        Gavin DivillyManaging Director | Cater Hire Ireland Ltd

        Wavin-500px“Persona Design successfully applied their extensive branding experience from consumer goods directly to an important industrial B2B product range within our organisation. This was pivotal in the formulation of our brand communications strategy which also included design, packaging, point of sale material and brand promotional plan, all of which contributed to a very successful commercial outcome.”

        Michael O’DonohueCountry Director | Wavin Ireland Ltd

        “Lorraine is an excellent start to finish project manager with tremendous creativity and ability to work budgets and timelines effectively.”

        Kelley SpillaneSenior Vice President | Castle Brands

        Country-Crest-500px“I can’t say enough about the excellent work that Persona Branding & Design has done for us. They didn’t just look at our design requirements but challenged us to really look at the fundamentals of our brand and our target market.

        They fully engaged with our team and questioned our thinking, providing strong guidance when needed to keep us all on track. Not only is their work exceptional but it’s an absolute pleasure to work with them too.

        The end product has evoked huge comment from customers and buyers alike as to its thought provoking branding, design and uniqueness, thus putting Country Crest into a whole different zone of marketing.”

        Tony Doyle Commercial Director | Country Crest

        “Lorraine Carter from Persona Design recently presented at our Dell Social Media Event on the importance of Brand for Corporate and Self. Lorraine provided great tips, many of them thought-provokingfrom her vast experience in developing brands, as an individual, for customers and the importance of building relationships.

        I would highly recommend Lorraine as a trusted advisor on Brand Development and Management.”

        Joan ByrneSaaS Portfolio Manager EMEA | Dell Inc

        Zed-Candy-500px“Persona Design has always exceeded the objectives of our briefs. Their level of interaction and creative rigour offering a range of fresh concepts is brilliant.

        Apart from being great people to work with, Persona Branding & Design offers an unbeatable combination in their level of service, lateral thinking, attention to detail, strategic focus and commitment to all projects undertaken. They are a key asset within my company and I would be delighted to personally recommend their services.”

        Donal KavanaghSales & Marketing Director | Zed Candy Ltd

        “Persona Design are very talented brand consultants and packaging design experts. They are knowledgeable, creative and highly dependable. My company has hired them for a number of projects and we have always been very pleased with the results.

        In fact, several of their projects for us have won prestigious awards. I highly recommend Persona Branding & Design.”

        Mark Andrews IIIChairman of the Board | Castle Brands Inc

        Robert-Roberts-500px“Persona Branding & Design has adroitly managed several of our most important brand design briefs over the past couple of years and in doing so brought a high degree of creativity plus in depth knowledge in dealing with packaging and print suppliers that was vital for the completion of the successful end product.

        Their attention to detail and open book costing consistently ensures no surprises on design or origination quotations.”

        Gerry MurphyMarketing Director | Robert Roberts Ltd

        Wavin-500px“Persona Design has worked with Wavin on the creation and development of the new branding and marketing collateral for the launch of a new range of premium products.

        They worked closely with our commercial team during this period to deliver a fantastic launch, on time and within budget. I would highly recommend Persona Branding & Design to anyone who is looking for a company that adds value through innovative ideas.”

        Brendan MurphyCommercial Director Wavin UK & Ireland | Wavin UK Ltd

        “Lorraine is a highly experienced and expert marketing professional. That’s just one way of putting it. She is an expert public speaker and her passion for subject matter shines though when she presents on a subject that is obviously close to her heart. Highly professional and credible, she is always looking for the best way to apply her talent for her clients best interest.

        Her firm is highly successful in delivering strategic marketing projects for their prestigious client base. I have no hesitation in offering my highest recommendation for Lorraine and her team at Persona Branding & Design”

        Paul C DwyerGlobal Cyber Security Expert

        “I have known of Lorraine’s high quality work for a number of years and in late 2008 I finally had the opportunity to work with her in developing a brand and marketing strategy for an upcoming awards ceremony.

        Lorraine patiently guided the team through the process and was excellent in identifying the nuances, do’s and don’ts of our target market. We started out thinking a brand was just a logo but now know better!

        Before this however, Lorraine had sat down for coffee on an number of occasions with my colleague and I on a different venture and was very generous with her time and sharing her knowledge. I aim to call on Lorraine many times in the future and look forward to it.”

        Ian Lawlor New Business | Lotus Investment Group

        “I’d be happy to recommend Lorraine Carter and her company, Persona Branding & Design, to any client who wants an enthusiastic and passionate business partner to produce compelling brands built on a sound strategy.”

        Tim HealyMercator Marketing Research

        “Lorraine is both highly creative and strategic. Her professional and flexible approach combined with her attention to detail resulted in exceptional work which perfectly met the clients needs. A pleasure to work with. I’d happily recommend her for any brand project!”

        Alayne RooneyMarketing Consultant

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