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Archive for category: Innovation

11

Branding with Authenticity to Achieve Massively Increased Market Share

Last night I had the pleasure of meeting Mike Hemingway and listening to his riveting  presentation about ‘The Dove Real Beauty Campaign, The Impact & The Aftermath’.     Firstly for those of you who don’t know, Mike Hemingway took over the worldwide Unilever Dove business in 2004, leading the team that created the famous […]

12

Surviving & Thriving: Innovating Through Recession to Success

Innovation, that oh-so-elusive yet desirable trait touted as the engine for economic growth by our hackneyed politicians, is actually the life blood of any business but never more so then in our current economic market.    Fresher, smarter thinking is critical in business for ongoing growth and prosperity. Product and service development is a constant, […]