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2012 could be seen as The Year of Logo Redesign with some of the world’s largest brands taking a fresh approach to their corporate logos. From simplified updates of existing logos to completely new designs, the last few months has seen brand design success and fails from well-known global brands. The evolution of brand […]
There are few companies in existence that have not felt the affects of the current recession impacting on their business and profit margins. As many of us know, uneasiness in the market fostered by fears of job losses and reduction in wages has consumer spending at an all time low. Many business leaders feeling […]
Good & Murray Smith Solicitors, a long established niche litigation practice based in Dublin have relaunched their brand to market both on and offline. Established in 1895, the firm has an enduring reputation, highly regarded for both its expertise and experience. They service clients in both the Irish and overseas markets with acclaimed […]
Fact: Strong brands make more money, are more profitable and increase company value. They enable you to command a premium, ensure customer preference in buying decisions and build customer loyalty which reduces cost of sales and fends off competition. If your profits are falling and sales are not performing a “Brand Audit” will help give […]
Exciting news for all you beauty aficionados, The Lash Emporium has launched to market with an exclusive range of easy to apply, long lasting, handmade lashes in their newly revamped lash packaging. With true commitment to market research the girls have all tried them out extensively and are now, needless to say, […]
Tilley’s Confectionery brand revamp and new packaging won the day with Design&Design. Read the Case Study here
McConnells Gourment Smoked Foods brand revamp and new packaging won in the IDI Best Packaging Design Awards as a Commended Finalist. Read the Case Study here
Persona Branding & Design Consultants
Contact: Lorraine Carter
T: +353 1 832 2724
Carra House
Howth, Co. Dublin, Ireland
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