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Archive for category: Brand Audits

Brand Audits: 10 Things Successful Brand Owners and Managers Must Know

January 16, 2015 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Health Check, Brand Research, Brand Strategy, Branding

Building and maintaining a thriving brand takes work, but it’s well worth the effort. A strong brand is the single most effective marketing component your business can have. When your brand is performing well, your business enjoys increased visibility, greater customer loyalty, and a healthier bottom line. So how do you grow a great […]

Rebranding: How to Make It Through a Rebrand and Emerge Stronger

December 1, 2014 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Relaunch, Brand Research, Brand Revitalisation, Rebrand, Rebranding, Rebranding Mistakes

A strong brand is the key to success and sustainable growth for your business. However, brands are not static, unchanging identities – the most successful brands live and breathe, evolving along with changing shifts in market tastes, trends and demands. Rebranding or brand revitalisation, when properly planned and implemented, can be a powerfully effective […]

Brand Trends: Top 20 Branding Trends for 2015

November 27, 2014 /0 Comments/in Brand Audits, Brand Health Check, Brand Profiling & Positioning, Brand Promise, Brand Story, Brand Strategy, Brand Values, Branding, Branding Trends, Integrated Marketing, Interactive Marketing, Mobile Commerce, Online Marketing, Packaging, Packaging Design, Trends

As 2014 draws to an end, now is the time to review, revamp, and update your branding strategies for the year to come. Successful branding is the key to driving business growth and profitability – and in 2015, it will be more important than ever to have a strong, thriving brand. In the coming […]

Risky Business: How to Safe Guard Your Brand

June 25, 2012 /0 Comments/in Brand Audits, Brand Reputation, Brand Risk Management, Brand Risk Mitigation, Brand Strategy, Rebrand, Rebranding, Rebranding Mistakes

Over 80% of the Fortune 500 Company CEO’s identified ‘their brand’ as their company’s number one asset. Their brand was valued as being what defined their business and what made them unique in their market. Your brand is what sets you apart from your competition. It is the differentiating factor used by your consumer’s […]

Are You Leading Your Brand Effectively to Maximize Commercial Success?

April 2, 2012 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Health Check, Brand Profiling & Positioning, Brand Relaunch, Brand Revitalisation, Branding, Business, Rebranding, Return On Investment

Branding is not just about big business. Regardless of whether you have a specific brand strategy in place or not, if you are operating in business then you have a brand – good or bad, weak or strong. In small and medium businesses the single greatest influence on the business brand is the company […]

15 Reasons Why You Need a Brand Audit to Increase Your Revenue

September 29, 2011 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Health Check, Brand Relaunch, Brand Relevance, Brand Revitalisation, Branding, Business, Communication, Customer Engagement, Design Update, Market Insights, Market Research, Marketing, Rebrand, Rebranding, Return On Investment, Revamped Design, Revitalized Design, Target Market, Trends

Fact: Strong brands make more money, are more profitable and increase company value. They enable you to command a premium, ensure customer preference in buying decisions and build customer loyalty which reduces cost of sales and fends off competition. If your profits are falling and sales are not performing a “Brand Audit” will help give […]