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Archive for category: Brand Purpose


Purposeful Brands: Why Customers Are Prepared to Pay More

A quick answer please, if you can, to this question: “What does your brand really stand for?” in other words “What’s your brand purpose?”   If you hesitate to succinctly define the mission, vision, and values behind your brand – the primary raison d’être for your brand’s existence — your brand purpose — you can […]