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A question to ponder this week… What would your customer’s identify as the number one reason for buying your brand? If the answer is ‘low price’ or ‘convenience’ your brand could be at major risk of becoming just another commodity brand; a very risky position for any brand to be in. When it […]
2012 could be seen as The Year of Logo Redesign with some of the world’s largest brands taking a fresh approach to their corporate logos. From simplified updates of existing logos to completely new designs, the last few months has seen brand design success and fails from well-known global brands. The evolution of brand […]
Epicom, a very highly regarded, specialist food manufacturing business based in Navan, Co. Meath, have relaunched their brand to market. Epicom provides a full turnkey, ambient food manufacturing service for the retail market on behalf of their customers, which typically includes global multi-nationals and large exporters. Much sought after […]
Company culture may be the most vague aspect of brand management but carefully controlled and nurtured it can provide your brand with a sustainable competitive advantage that even your strongest competitors cannot replicate. Company culture is a culmination of the behaviors, attitudes, relationships, core brand values and environment within a business. Simply put, your […]
The last five years has seen a massive shift in the fundamentals that shape the corporate operating environment. Technological advances and economic influences have led to fundamental changes in global business practices and customer behaviour. These changes demand businesses to alter and adapt their business models in order to maintain relevancy and profitability, but […]
There are few companies in existence that have not felt the affects of the current recession impacting on their business and profit margins. As many of us know, uneasiness in the market fostered by fears of job losses and reduction in wages has consumer spending at an all time low. Many business leaders feeling […]
Tea or Coffee? When restricted to two options, choosing your preference is simple. However, standing at a supermarket shelf faced with several brands and multiple varieties the choice can be overwhelming. Supermarket shelf choice overwhelm! When it comes to building a strong profitable brand sometimes less is more. If your brand aims to […]
Local versus Global. If you are considering launching your product or service on the international market you’ve probably invested significant amounts of time, effort and resources to date in developing your offering or solution. Have you invested comparable effort in the foundations, planning and development strategy for your brand or even the name for […]
Branding is not just about big business. Regardless of whether you have a specific brand strategy in place or not, if you are operating in business then you have a brand – good or bad, weak or strong. In small and medium businesses the single greatest influence on the business brand is the company […]
Good & Murray Smith Solicitors, a long established niche litigation practice based in Dublin have relaunched their brand to market both on and offline. Established in 1895, the firm has an enduring reputation, highly regarded for both its expertise and experience. They service clients in both the Irish and overseas markets with acclaimed […]
Persona Branding & Design Consultants
Contact: Lorraine Carter
T: +353 1 832 2724
Carra House
Howth, Co. Dublin, Ireland
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Persona Design Consultants Ltd.
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