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Archive for category: Brand Strategy

151

8 Top Tips for Building Your Brand Impact on Facebook Timeline

Now that Facebook has rolled out their Timeline format to all business page users it’s a prime opportunity to capitalize on all the benefits the new layout offers your brand.   1. Your Cover Image: Facebook’s cover image really enables a business/brand to capture its audience’s attention and make a strong impression with immediate impact. […]

152

Maximizing Profitability: Training Your Employees To Be Brand Champions

In Ireland, possibly more so than in any other European country, a company’s reputation is the foundation from which strong brands evolve. We may be known for our talkers but the result of all this chatter can have a significant impact on Irish businesses where a restricted market size often means that word-of-mouth endorsement, or […]