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It is hard to believe there are only a number of weeks remaining in 2012. Harder still to understand how in the months since 1st January 2012 the business world has had to adapt and react so rapidly to the ever-evolving social media whirlwind. The increasing sophistication of the applications themselves was expected but […]
I recently spoke at the Cyber Threat Summit 2012 which took place in Dublin, host to over 600 delegates from around the world and thought some of the content presented might be of interest to those of you concerned about managing your brand under threat. The talk was focussed on enhancing attendee understanding of […]
Promoting, marketing and launching products to mass audiences are no longer restricted to companies with large budgets. Brands are increasingly turning to Facebook, Twitter, YouTube, Pinterest and other social networks to instigate a buzz around the launch of a new product, and it’s not hard to see why. The popularity of social […]
Michael Jordan and Nike, Michael Jackson and Pepsi, Jennifer Lopez and Venus. For decades now branding giants have paid big bucks to get celebrities to endorse their brand and it’s not hard to see why. It can be a critical and very profitable part of your brand strategy. From winning athletes to […]
From revenue generation to brand equity development, online activity is at the forefront of brand strategy and the need to control and safeguard your brand’s online assets has never been more critical. In this post-digital world the value of having an online presence and using online social interaction to enhance the customer brand experience […]
World records, sporting heroes, and brand-wars. The Olympic games may be over for another four years but, sports and athletes aside, the legacy of the London 2012 brand police is likely to live on. Long before the first athletes arrived in the London the global coverage of the stringent branding laws enforced by the […]
Company culture may be the most vague aspect of brand management but carefully controlled and nurtured it can provide your brand with a sustainable competitive advantage that even your strongest competitors cannot replicate. Company culture is a culmination of the behaviors, attitudes, relationships, core brand values and environment within a business. Simply put, your […]
As a company director or CEO you are of course aware of your influence on the internal dynamics of your business and brand. Your actions and decisions extend beyond the day-to-day issues of just running the business. You champion the vision and core values that drive your company activities. You have creative control over […]
The last five years has seen a massive shift in the fundamentals that shape the corporate operating environment. Technological advances and economic influences have led to fundamental changes in global business practices and customer behaviour. These changes demand businesses to alter and adapt their business models in order to maintain relevancy and profitability, but […]
Digital technology has transformed the way we do business with social media being the most significant catalyst in the mix. Multiple new additional touchpoints has widened our customer reach to levels never experienced before but conversely has also added new levels of complexity in the management and understanding of that intricate web of communications. […]
Persona Branding & Design Consultants
Contact: Lorraine Carter
T: +353 1 832 2724
Carra House
Howth, Co. Dublin, Ireland
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Persona Design Consultants Ltd.
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