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Great package design is crucial for a successful consumer brand. Whilst packaging is only one element of a comprehensive brand strategy, it is among the most important—in fact for many retail customers, your packaging is the first impression they have of your brand and it’s personality. The job of your pack design is to stand […]
The idea of a male-dominated society has been slowly creeping towards extinction, most noticeably in western society, as more people – both men and women – truly embrace the concept of gender equality. Millennials in particular are leading the charge towards a heightened awareness of disparity in marketers’ treatment of females, but the foundation that’s currently […]
Have you ever wondered which Persona Branding and Design articles are the most popular with readers? We’re always interested to see which of our posts resonate most with you. Even though we do lots of research and planning, there are no guarantees which topics will get the most attention. Today we’re giving you an exclusive […]
As 2014 draws to an end, now is the time to review, revamp, and update your branding strategies for the year to come. Successful branding is the key to driving business growth and profitability – and in 2015, it will be more important than ever to have a strong, thriving brand. In the coming […]
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Contact: Lorraine Carter
T: +353 1 832 2724
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Howth, Co. Dublin, Ireland
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