‘Digital’ is no longer a buzz word in business circles, nor is it viewed as another tool in the marketing arsenal. It’s now so integrated into our lives that it underlies everything we do. Consequently digital has radically changed the rules with regard to managing a brand’s development and reputation. Companies are now operating […]
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Archive for category: QR Codes
A QR Code (short for Quick Response) is a specific matrix barcode, storing information in both the vertical and horizontal directions, readable by dedicated QR barcode readers and smart phones / camera phones. QR Codes were originally developed in 1994 and used in the vehicle manufacturing industry for tracking parts etc, but are now being used very successfully in integrated marketing campaigns across […]
Persona Branding & Design Consultants
Contact: Lorraine Carter
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Howth, Co. Dublin, Ireland
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