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Social media adoption figures have sky rocketed in Ireland in the last few years. The Irish market has shown an engagement with social networks that is among the highest in Europe. We are the 4th heaviest users of social media in the EU, the 2nd highest users of Linkedin after the USA, and 1 of […]
Strong brands are built by fostering relationships built on trust with your target audience. This process takes a great deal of time and effort on the part of the brand custodian or company. If something happens to break this trust, the fall out and subsequent impact on your customer’s perceptions of your brand can happen […]
Do you WOW your customers? A company that creates a positive brand experience for their customers, particularly one that goes beyond consumer expectations, is richly rewarded by increased brand loyalty and expanding profitability. Social Media offers companies the perfect platform to enrich the customer brand experience and empower the customer to help the brand meet […]
Now that Facebook has rolled out their Timeline format to all business page users it’s a prime opportunity to capitalize on all the benefits the new layout offers your brand. 1. Your Cover Image: Facebook’s cover image really enables a business/brand to capture its audience’s attention and make a strong impression with immediate impact. […]
Digital disruption seems to be taking over businesses across Ireland and worldwide. Companies are jumping on the social media bandwagon in their thousands with little apparent thought for brand strategy or brand management. And why is this? The answer for most, it seems, does not extend far beyond ‘because other businesses are online and so […]
A QR Code (short for Quick Response) is a specific matrix barcode, storing information in both the vertical and horizontal directions, readable by dedicated QR barcode readers and smart phones / camera phones. QR Codes were originally developed in 1994 and used in the vehicle manufacturing industry for tracking parts etc, but are now being used very successfully in integrated marketing campaigns across […]
Over the years I have seen a lot of different brand design briefs of all shapes and sizes from the brilliant to simply dreadful, with too many in-between lacking sufficient substance to really get the best potential return for the resources invested. Why is the brand design brief so important ? This might sound […]
1. Brand Design Trends Consumers have higher expectations and are much more demanding in their need for brand authenticity and integrity. Their trust must earned and sustained on a daily basis. Brands must engage emotionally with their customers if they really want to connect with nurtured longevity because consumers feel they own and have rights […]
Last night I had the pleasure of meeting Mike Hemingway and listening to his riveting presentation about ‘The Dove Real Beauty Campaign, The Impact & The Aftermath’. Firstly for those of you who don’t know, Mike Hemingway took over the worldwide Unilever Dove business in 2004, leading the team that created the famous […]
1. Understand and know everything you can about your ideal customer. What makes them tick. What they love and what they hate. Have a bulls eye focus to meet their needs. Then tailor your brand to be irresistibly desirable to them. To be their number one product or service of choice. 2. Is your […]
Persona Branding & Design Consultants
Contact: Lorraine Carter
T: +353 1 832 2724
Carra House
Howth, Co. Dublin, Ireland
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Persona Design Consultants Ltd.
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