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Lorraine Carter, Branding Expert & Professional Speaker for Keynotes, Conferences, Seminars, Masterclasses, Leadership Workshops & Masterminds
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Lorraine Carter is an expert in brand building to drive commercial growth and high performance — blending skills as a hands-on practitioner, fractional executive, international speaker and knowledge transfer professional. A winner of multiple awards, she speaks from over two decades experience in branding strategy, development, application and management working with national and international brands, many of which are household names.
She helps your business or organisation and your brand become your ideal customers’ favourite brand, and you and your team very savvy brand builders, managers, custodians and ambassadors.
Lorraine’s methodologies and systems, such as the Persona Brand Leadership Framework™ and ‘How to Build a Brand Programme’ are used globally and have also featured on The Economist Group platform.
The Persona Brand Leadership Framework™ enables you and your team to build ‘The Brand’ your ideal customers want above all others and are happy to pay a premium for — without a big marketing team.
You can leverage Lorraine’s decades of expertise, experience and proven systems to make your brand highly visible, different, credible, trusted, referable and much loved amongst your primary audience — so that your standout brand commands lead position, grows market share and increases your profits faster.
Lorraine’s Most Requested Speaker Topics
One of the most important things to take away from any talk or presentation are actionable steps so you can make a difference in your business or organisation to drive growth.
Every presentation, talk or facilitated working session Lorraine gives is tailored to meet the needs of the audience participating. This means Lorraine invests time in research, understanding the participants’ particular challenges and clarifying what they really need to know, so the strategies she shares are highly relevant to their specific requirements and can be easily used as catalysts for effective change and implementation.
Here you’ll find a selection of Lorraine’s most popular talk topics for her keynotes, presentations, executive leadership working sessions, masterclasses and courses. The final title and programme for every event though are tailored to meet your particular audiences’ needs, delivery style, length of programme and degree of interactivity.
Lorraine’s expertise is in branding strategy, brand leadership, leveraging brand strategy to drive the commercial imperative, brand psychology with customer psychology, brand purpose to drive productivity, performance and purchase, personal versus corporate brand alignment to attract and retain top talent whilst also accelerating growth and mitigating risk, innovation and business creativity to ensure brand growth, longevity and relevance, leveraging the female imperative in brand leadership together with marketing campaign strategy and brand design application.
Her programmes, keynotes, presentations and masterclasses are customised to suit audiences including C-level leadership, managers, entrepreneurs, MBA and M.Sc students, SME/SMB businesses, general staff and statutory government agencies.
Lorraine works closely with customers globally, event planners, conference organisers, meeting planners and speaker bookers to tailor keynotes, presentations, masterclasses and leadership training that enables, empowers, motivates, entertains and initiates transformative change, so growth is accelerated.
Lorraine’s Keynotes & Executive Working Sessions For Business Leaders
1. Brand-Led Leadership: Securing Your Competitive Edge in a Constantly Evolving Market
This talk explores how strategic brand development, building and management transcends marketing, becoming a fundamental pillar of modern leadership. As a leader, you discover how integrating key brand principles into your core business strategy enables agility, fosters innovation, and ensures your organisation not only adapts but thrives amidst market shifts, securing a sustainable competitive advantage for the future.
Key Takeaways & Actionables
- Understand brand as a strategic imperative, not just a marketing function in business success
- Learn to embed brand principles into organisational culture and decision-making
- Discover how strong brand leadership drives resilience and adaptability
- Identify pathways to innovate and differentiate in dynamic markets
- Learn from real-world examples of companies excelling with brand-driven leadership
- Secure a future-proof competitive edge through brand-centric leadership
2. Communication Strategies That Work to Drive Growth
Effective communication is the lifeblood of growth in a highly interconnected world. This practical session reveals actionable strategies to cut through the noise, build clarity, and foster engagement, ensuring your message consistently resonates internally and externally. Learn how a cohesive communication framework enables teams, strengthens customer relationships, and directly accelerates your business expansion.
Key Takeaways & Actionables:
- Master internal and external communication leadership strategies for unified messaging
- Learn how to lead your team to craft compelling narratives that resonate with diverse stakeholders
- Discover techniques to build trust and credibility through transparent empathetic communication with your primary audience
- Implement feedback loops and systems to continuously refine and enhance your communication approach
- Drive measurable business growth through enhanced connection, clarity and consistency
3. Knowing Your Audience Intimately: Leveraging Data to Create Highly Magnetising Brands That Attract & Retain Customers
Unlock the power of deep target audience understanding to build brands that truly resonate and nurture loyalty. This session demonstrates how to move beyond demographics, using data analytics to uncover profound psychological insights into your customers. Learn practical strategies to create highly targeted, emotionally compelling brand experiences that not only attract new customers but also transform them into lifelong advocates, driving sustained revenue growth
Key Takeaways & Actionables:
- Utilise advanced data analytics to understand your customer psychology
- Identify key audience insights that drive purchasing decisions
- Craft brand messaging and experiences that emotionally connect
- Develop strategies for consistently attracting high-value customers
- Implement tactics to foster long-term customer loyalty and retention
4. Turning Brand Investment into Tangible Business ROI & Impact
Demystify the financial impact of your brand investments and brand assets. This talk provides business leaders with practical frameworks and metrics to decide what success looks like in order to measure the tangible return on brand-building efforts. Learn how to track brand health, customer loyalty, market share, and pricing power, demonstrating how strategic brand initiatives directly contribute to increased revenue, profitability, and overall business value, ensuring your brand budget is a growth engine, not an expense.
Key Takeaways & Actionables:
- Establish the connection between brand building and business outcomes
- Identify clear KPIs for brand performance and impact
- Learn methodologies to quantify brand equity and value
- Connect brand initiatives directly to revenue, profitability and business results
- Prioritise brand investment and optimise budget allocation for maximum brand ROI
- Evaluate long-term benefits of strong brand equity
- Communicate brand’s financial contribution to stakeholders
5. Evolve or Become Extinct: The Science & Art of Rebranding Successfully
Rebrand or Brand Revitalise or Build and Launch a New Brand Entirely? What Every Business Leader and Brand Manager Needs to Know to Ensure ROI
Rebranding is more than a new logo; it’s a strategic imperative for businesses facing significant change, market shifts or stagnation. This talk delves into the critical decisions and processes behind a successful rebrand, blending analytical rigour with creative vision. Discover how to navigate the complexities, manage stakeholder expectations, and leverage rebranding as a catalyst for renewed relevance, market expansion, and sustained growth.
Key Takeaways & Actionables:
- Identify the strategic triggers that necessitate a rebrand
- Evaluate the difference between needing a rebrand or brand revitalisation
- Balance the need for innovation with retained brand legacy
- Understand the key phases of a successful rebranding project and the common mistakes to avoid
- Learn to manage internal and external stakeholder buy-in
- Balance data-driven insights with creative execution in rebranding
- Leverage rebranding to unlock new market opportunities, drive growth and re-energise your brand
Markets change, new trends emerge, disruptive competitors alter long-standing rules, and customer preferences evolve — all of which impacts your brand. Consequently, brands are constantly evolving to ensure future growth and relevance. Even the longest standing and greatest brands in the world need subtle rejuvenation to stay relevant, if not a total rebrand, in order to maintain their market leadership.
Rebranding or brand revitalisation can take many guises from the complete wholesale change of a company, service or product, to something less dramatic and of a more understated, evolutionary nature in the form of a brand refresh. The question is, which route to choose and then how?
Here Lorraine shares with you how to evaluate which route to choose, the most common mistakes to avoid, the most effective process for overhauling or refreshing your brand and all the critical essentials you need to include to ensure a successful brand transformation — the do’s and don’ts for doing it successfully. A priceless investment for all leaders, brand owners, managers and entrepreneurs considering a brand refresh, revitalisation or a total rebrand to ensure you get a full return on your investment multiple times over.
6. Branding is NOT just design!
Dispel the common misconception that branding is merely about logos, websites, brochures and visual aesthetics. This foundational talk redefines branding as a strategic framework encompassing every touchpoint of your business and that’s fully aligned with your business strategy – from customer experience and company culture to product development and pricing, along with communication and market perception. Discover how understanding the true breadth and depth of branding empowers holistic decision-making that drives competitive advantage, trust, and long-term value.
Key Takeaways & Actionables:
- Understand branding as a comprehensive business strategy
- Identify key strategic elements in multi-faceted branding beyond merely visual design
- Learn how brand influences customer psychology, perceptions, differentiators, experience and company culture
- Discover the power of brand consistency across all touchpoints
- Leverage strategic branding for competitive differentiation and growth
Lorraine’s Talks & Working Sessions Focussed on Brand Culture, Personal & Employer Branding, People & Human Resources to Drive Growth
7. The Talent Trifecta: Aligning Corporate, Employer & Personal Brands to Win the War for Talent
In the fierce competition for top talent, a unified brand message is your greatest asset. This talk reveals how to strategically align your corporate identity, employer value proposition, and support the alignment of individual employee personal brands to create an irresistible magnet for ‘A’ players. Learn to build a cohesive narrative that attracts, engages, and retains the very best, turning your organisation into the sought-after hub for top talent.
Key Takeaways & Actionables:
- Understand the differences and distinct roles of corporate, employer and personal brands
- Learn strategies for seamless brand alignment across all three to build a strong culture and drive growth
- How to position your company or organisation as the employer of choice
- Discover how consistent unified branding across all levels enhances talent attraction, conversion, retention and referral
- How to develop and implement tactics to improve employee engagement and retention
- Insights for gaining a significant competitive advantage in the talent market
8. Your Personal Brand: Why it’s NOT a Nice to Have but Essential
Personal Branding — We’re All CEOs!
How do others see you in the business arena?
What do others think when they hear your name?
How well is your personal brand aligned with your corporate entity brand to ensure success?
A strong personal brand is no longer optional—it’s a powerful, essential career accelerator and a critical asset for business success. We all have a personal brand, whether we like it or not—the choice is whether you decide to strategically develop, manage and leverage it for both personal and organisational success.
Your unique personal brand isn’t merely a collection of past dates, facts, and accomplishments reflected on your CV or resumé. It’s your online and offline reputation, it’s how you interact with others, and it’s fundamental to whatever you do every day, whether you’re a globe-trotting CEO, remote work-from-anywhere pro or an office-based downtown professional.
To get the right personal brand, you must authentically create and nurture it to maximise on your success. Personal branding is not an overnight done once task either; it requires time and focus upfront as well as ongoing strategically focus and intentional care. Personal branding is not limited to the VIP, CEO, MD, business leader or entrepreneur either — it applies to each and every one of us.
You can be a mini-celebrity within your own industry. CEOs, television presenters, marketing mavens, team sports figures and popular professors are longstanding examples of individuals who have built personal brands from inside their place of work.
Or, you can create your own personal brand outside the corporate world as an industry leader.
This talk empowers individuals to intentionally craft and leverage their unique professional identity. It enables them to align their personal brand to their organisational corporate brand to drive success. Learn how a well-defined personal brand enhances visibility, opens doors to new opportunities, builds trust, and contributes directly to your organisation’s reputation, talent pool and most importantly your success.
Key Takeaways & Actionables:
- Understand the strategic value of a strong personal brand
- Identify how you’re perceived in the business arena
- Learn actionable steps to define and articulate your unique professional identity
- Identify ways to align your personal brand with your organisational brand to drive success
- Evaluate how your strong leadership personal brand is essential to mitigate your organisational risk
- Discover how personal branding enhances career opportunities, influences thought leadership, positions you as ‘the go-to-person’ and drives your success
- Gain practical tools to enhance your professional visibility and impact to drive growth
Personal brand development and management in the business world is also essential to help mitigate risk both at a personal level and even more importantly, at a decision-maker or leadership level, particularly when you’re part of a large organisation.
Whether you choose Lorraine’s keynote, masterclass or workshop, this session empowers leaders and their people to re-evaluate their personal brands, so that they are enabled to build their personal brands with the uncommon X factors that make them the go-to-person and thought leaders in their sectors.
Lorraine’s personal brand strategy expertise is a priceless investment for all leaders and their people who want to develop, shape and manage their personal brand, so it’s fully aligned with their professional agenda, career objectives and, where applicable, aligned with the ‘corporate brand’ they represent and champion.
9. The A-Player Magnet: Transforming Your Employer Brand into a Talent Attraction Force
Go beyond standard recruitment tactics and learn to cultivate a distinctive employer brand that organically draws in top-tier talent. This session with Lorraine provides a deep dive into building an authentic and compelling employer value proposition that resonates with ‘A’ players. Discover how strategic communication of your brand purpose, vision, mission, culture, values, and opportunities transforms your organisation into a preferred destination for the best and brightest, significantly reducing recruitment costs and improving talent quality.
Key Takeaways & Actionables:
- Identify key elements that make an employer brand irresistible to top talent
- Define and articulate a compelling Employer Value Proposition (EVP)
- Develop strategies for communicating your employer brand authentically and consistently
- Learn to leverage employee advocacy as a powerful recruitment tool
- Reduce time-to-hire and attract higher quality candidates
- Ensure you are fully aligned with your organisational brand and business strategy to drive growth
Clients & Brands
About Lorraine Carter
Lorraine Carter, is an expert in brand building to drive commercial growth and high performance — blending skills as a hands-on practitioner, fractional executive, international speaker and knowledge transfer professional. As lead brand consultant and director of Persona Branding & Design, she’s won multiple awards over the last twenty years working with brands in international markets, many of which are household names.
Brands small and large like Straumann Group, Chadwick Group, Aramark, Version1, University of Greenwich, Nestlé, Solas — Ireland’s state agency tasked with building a world-class further education and training sector to sustain Ireland’s future, IDA Ireland — Ireland’s state agency responsible for all foreign direct investment, Kerry Foods, Eurofound — the largest EU agency, a tripartite body responsible for providing direction for EU social and work related policies, Law Society of Ireland, Enterprise Ireland, Radisson Blu, Tesco, Castle Brands, Aldi, Wavin, Abberley Luxury Yachts, Massey Bros., Crafting Minds, Dunnes Stores, Saba Restaurant Group and MGI Learning UK.
With customers worldwide, she shares a rich and diverse perspective from working with many different cultures — each with its own unique filter on how it sees the world and its customers in an increasingly globalised market.
Everything is delivered through the framework of the Persona Brand Leadership Framework™ because it’s a proven and very robust approach that gets results. The system, created by Lorraine Carter, has also been used on The Economist Group platform and has been applied successfully by many organisations across multiple sectors internationally, so it’s thoroughly validated. This framework ensures a business brand(s) and/or personal brand is built on and designed with a robust structure that enables businesses to achieve stronger commercial results.
Lorraine is also a professional facilitator, mentor and advisor, M.Sc. guest lecturer, published writer, award-winning designer, art director that’s worked on and off camera and directed hundreds of shoots, Winner of Best Blog Ireland of an SME, former winner of Business Woman of the Year, Dublin, and listed as one of the top 1,000 Women of Influence in the Irish Tatler Business Annual. Her skill lies in enabling you and your team to build commercial resilience, to take under performing brand entities (B2B and B2C, corporate, product, service and personal) and develop them to drive sustainable revenue growth faster.
She’s also featured in The Business Post Newspaper, ICOGRADA, Irish Times Newspaper, Law Society Gazette, Design&Design, Retail News, Creativ Verpacken, Irish Packaging Year Book, Irish Tatler Magazine and various TV, radio and podcast programmes internationally, including state broadcasters and independent producers.
You can leverage Lorraine’s knowledge transfer, facilitation and mentoring skills to enable you to make your brand highly visible, different, credible, trusted, referable and much loved amongst your primary audiences, so you can — Be The One. Lead, manage or own the brand that leaves your competitors far behind because your brand is the preferred premium-priced brand of choice amongst your ideal customers.
Contact us to book Lorraine’s high-energy and transformative skills for your next event or leadership working session to make it even more successful for both you and your attendees.
email: [email protected] or ring: +353 1 8322724
As Featured In
Want to book Lorraine to speak at your next event, lead your brand leadership working session or facilitate a masterclass?
We’re thrilled! Send us a short note about what you’d like and we’ll be in touch.
We do our best to read every message within 48 business hours. We’re kind of obsessive about customer care so if you don’t hear back, that means we didn’t get your message so please do send it again.
Additional Business Keynotes & Working Sessions Delivered by Lorraine Carter
17. Brand Strategy as a Business Driver: Aligning Identity to Commercial Success
This talk and facilitated working session explores how a well-defined brand strategy is directly tied to an organisation’s financial and operational performance. By aligning a brand’s strategy and identity with the business strategy and objectives, leaders can drive growth, increase customer loyalty and achieve measurable success.
Key Takeaways & Actionables:
- Understanding the business value of a strong, cohesive brand strategy
- How brand identity drives market differentiation and competitive advantage to increase market share and sales
- Clarifying the elements that collectively make up a strong brand strategy along with the development and effective deployment of each to drive growth
- Integrating brand strategy with business goals to deliver tangible results
- Frameworks for ensuring your brand is both a strategic asset and a growth driver
- Real-world case studies with actionable insights that demonstrate the direct link between brand strategy and profitability
Brand strategy is NOT just marketing or design but fully aligns with your business strategy, so that the two together support and direct your commercial objectives, culture and talent development, marketing campaigns and design execution.
In fact, brand strategy comes before marketing or design, yet all three are separate, interlinked disciplines and core to all high performing businesses. The question is how to utilise and leverage each of them to the best effect, like all the leading brands in the world.
Your brand is the psychology of influence, purpose, vision, mission, values, unique positioning, purchaser personas, story, personality, value proposition, productisation hierarchies and promises it makes to meet your customers’ expectations in certain ways. The collection of experiences your customers have every time they engage with your brand through your products, your services and the people that represent and champion your brand — all of which is developed through, and takes its direction from your brand strategy.
Lorraine takes you through what branding is and isn’t, demystifies all the misinformation around branding and gives you a solid reorientation so you can leverage brand strategy aligned to your business strategy very strategically and make far more informed and calculated choices with your team.
This talk is invaluable for all business leaders, entrepreneurs, business owners and managers — those responsible for the leadership in their organisation and the effective use of brand strategy to grow their business and increase their profits.
18. The Power of Purpose-Driven Brands: How Authenticity Fuels Performance & Profit
Discover how brands that operate with a clear and authentic purpose can build stronger customer loyalty, enhance employee attraction, retention and productivity and ultimately increase profits. This keynote emphasises that purpose-driven brand strategy is not just a trend but a strategic business advantage. It’s also increasingly relevant amongst certain sectors, demographics and key talent.
Key Takeaways & Actionables:
- The importance of an authentic brand purpose in customer, talent and commercial contexts
- How purpose-driven brands foster deeper emotional connections with customers that underpin long term loyalty and referral
- The connection between brand purpose and employee engagement
- Strategies for aligning brand purpose with business operations for long-term sustainable growth
- Examples of companies that have successfully integrated purpose into their brand strategy and commercial objectives
The sole intention, or purpose of a business, and its brand or brands, cannot be just to make money. Rather, sustainable long-term profit is a consequence of doing business ethically.
People are fundamentally driven by something bigger than themselves, by the greater good, contribution and meaning be they staff, stakeholders, customers or community, so if your brand purpose is not clear you’re going to find it more difficult to outshine, outperform and stay ahead of your competitors. The question then is, what does your brand stand for … and upon?
As a leader, one of your most important jobs is to connect your people to their greater purpose because when an authentic purpose permeates business strategy, brand strategy and decision-making — the personal good and collective good become one.
When a leader communicates purpose with authenticity and constancy, employees and customers recognise the commitment and begin to believe in the purpose themselves and re-orientate.
The change is signalled from the top and then unfolds from the bottom up underpinning organisational performance and profit while also attracting high-performing talent.
Lorraine shares what brand purpose means in terms of your brand and business strategy and how it’s integral to the growth of both, which in turn enables you to increase your brand reach and grow your profitability — the raison d’être for your brand’s existence. The actionable strategies in this keynote are invaluable for ambitious leaders focussed on sustainable growth, now and into the future.
19. Global or Local? Defining Your Brand’s Core Message to Win Over Your Ideal Customers Everywhere
This keynote delves into the complexities of managing a brand’s global identity while remaining relevant in local markets. It explores strategies for balancing global consistency with localised messaging to connect with diverse customer bases and drive growth in multiple geographic regions and cultures.
Key Takeaways & Actionables:
- The challenge of maintaining a consistent brand identity across markets
- How to tailor brand messaging to resonate with local audiences without diluting or sabotaging the core brand or its global appeal
- Developing a flexible brand strategy that scales across different markets, whilst recognising the limiting factors and mistakes to avoid
- The role of cultural awareness in shaping global-local brand strategies
- Examples of brands that have successfully navigated global and local market dynamics
How do you, as the brand leader, owner or manager, differentiate and develop your brand consistently, get your brand noticed relevantly — product or service — and purchased, repeatedly? How do you add value, command a premium and build loyalty with customers and transform them into champions of your brand across multiple jurisdictions and cultures?
In this talk, Lorraine shares with you how to stand out so your brand is distinctive, different, credible, trustworthy, memorable and much-liked by your ideal customers in each of its relevant geographies while retaining its core identity. How to create incomparable added brand value so price is not the default decision influencer. How to develop customers so they become tunnel-visioned about buying what you sell — and what’s more, are happy to pay a premium. How to become the winning brand anomaly, in a sea awash with generic, forgettable, price fighters.
This presentation shares invaluable insights for all leaders, brand owners, managers and entrepreneurs who want their brand to be the ultimate decider, the brand leader that is unmistakably different so they can dominate their market local and/or global.
20. C-Suite Branding: Leading Purposefully to Drive Brand Equity & Business Growth
Focusing on the critical role C-suite leaders play in shaping and driving a brand’s identity, this keynote highlights how executives can lead with purpose to enhance brand equity and accelerate business growth. It emphasises the top-down influence that leadership has on both internal culture and external brand perception.
Key Takeaways & Actionables:
- The influence of C-suite leadership on brand development and growth
- How to authentically lead with purpose to drive brand equity and customer loyalty
- Aligning corporate commercial objectives and vision with brand identity to enhance market impact and growth
- Techniques for ensuring top leadership champions your brand consistently both internally and externally
- Case studies of executives successfully driving brand transformation and growth
Whilst most organisations focus their branding endeavours on brand strategy, marketing, communications and brand collateral, many neglect one of the most important drivers behind their brand – their C-Suite leadership of the brand.
Senior management are the visionaries, voice and champion leaders of their brand. If this falls short, as Gallup market research indicates it does with alarming frequency, then you’re leaving the door wide open for your competitors, not to mention lost market share and profits.
Here Lorraine shares with you how CEO and C-Suite brand leadership, and their personal brands, create a powerful ripple effect that starts with the internal company culture and extends to customer interactions and overall brand perceptions.
The question here is, when did you last give your brand leadership an honest appraisal? Can you clearly articulate what your brand stands for and what makes you different to your competitors? Does every member of your organisation, top-down and bottom-up, share the same brand purpose and vision. Is everyone congruently expressing it, authentically living it and actively supporting your business growth in a measurable way to outshine your competitors?
This presentation is a ‘must’ for all brand leaders and owners who want to impart visionary brand leadership so they’re not another one of those under-performing statistics. The actionable insights Lorraine shares in this talk could be the best investment you make this year in your brand and business growth.
Want to book Lorraine Carter to speak at your next event, lead your brand strategy workshop, facilitate your branding masterclass or mastermind group?
We’re thrilled! Send us a short note about what you’d like Lorraine to do for you and your participants — and we’ll be in touch.
We do our best to read every message within 48 business hours. We’re kind of obsessive about customer care so if you don’t hear back, that means we didn’t get your message so please do send it again.
“I recently organized a large Business Forum for business owners and stakeholders entitled ‘After the Storm – New Business Opportunities’ to highlight the challenges and changing face of doing business in 2013. I was delighted to engage Lorraine Carter to speak at the Forum as I have seen first hand her expertise in Branding and Design.
More importantly I know Lorraine as a Professional Speaker who delivers not only excellent content but is passionate about the positive financial impact of great branding and design.
Lorraine’s talk entitled ‘Brand Your Way Out of Recession’ was extremely well received. Her clarity, eloquence and use of storytelling evoked clear examples of how both big, medium and even small businesses have reached the top with successful use of effective branding and design.
I’d recommend Lorraine as a Speaker at your next event or conference. She is an expert in what she does but more importantly she is an expert who knows how to speak about it!”
“I have had the benefit of working alongside Lorraine Carter with mutual clients and will happily do so again.
Lorraine understands the power of brands for businesses in a way that makes practical sense to businesses. Her dedication to her craft is a great credit to her along with her attention to her clients and the details that matter.
Lorraine understands how to work with people who don’t work with brands on a daily basis and above all Lorraine has a bottom line value orientation. I look forward to continuing working with Lorraine and her team at Persona Branding & Design.”
“The Maguire & Paterson brand was established in 1882 and therefore the rebranding and new packaging had to be managed in a very sensitive and caring manner.
Persona Branding & Design worked very effectively with the M&P management team ensuring that the findings of consumer research were correctly interpreted and factored into the brand revitalization and new range designs. We found their ability to steer us of significant benefit.
Persona Branding & Design also ensured that we kept our focus on core objectives and diplomatically challenged us at various stages on our thought process, ensuring that any brand preferences did not stray from the core objectives.
We would have no hesitation in recommending Persona Branding & Design and we would be very pleased to speak with any potential client(s).”
“Lorraine Carter creates meaningful and immaculately designed brands based on a deep subject matter expertise. She, through Persona Branding & Design, provides a world class professional services for all sized enterprises.
Her understanding of target markets results in memorable and distinctive work that empathises with end customers. Lorraine brings a uniquely positive energy to every meeting that leaves her clients engaged and delighted.
“Lorraine Carter is a true marketing professional. She is highly creative and has delivered impactful, innovative brand solutions for my business for almost a decade.”
“Persona Branding & Design supports our company with an excellent level of creativity in all areas of branding, design and marketing. They listen, understand and interpret our needs perfectly with a formidable proficiency in execution. It is only fair to say that our company expectations of original briefs have always been exceeded.”
“I have worked with Persona Branding & Design for more than 8 years. They have become an invaluable extension of our team, working with us in a flexible, intelligent and pragmatic way.
Once commissioned, they became part of the business extending their expert opinion and brilliant creative solutions in total harmony with our requirements which has achieved great results. This is important since it is often the detail that can make or break a business relationship. Their work philosophy is the best contract a client can hope to receive.”
“Persona Design successfully applied their extensive branding experience from consumer goods directly to an important industrial B2B product range within our organisation. This was pivotal in the formulation of our brand communications strategy which also included design, packaging, point of sale material and brand promotional plan, all of which contributed to a very successful commercial outcome.”
“Lorraine is an excellent start to finish project manager with tremendous creativity and ability to work budgets and timelines effectively.”
“I can’t say enough about the excellent work that Persona Branding & Design has done for us. They didn’t just look at our design requirements but challenged us to really look at the fundamentals of our brand and our target market.
They fully engaged with our team and questioned our thinking, providing strong guidance when needed to keep us all on track. Not only is their work exceptional but it’s an absolute pleasure to work with them too.
The end product has evoked huge comment from customers and buyers alike as to its thought provoking branding, design and uniqueness, thus putting Country Crest into a whole different zone of marketing.”
“Lorraine Carter from Persona Design recently presented at our Dell Social Media Event on the importance of Brand for Corporate and Self. Lorraine provided great tips, many of them thought-provoking from her vast experience in developing brands, as an individual, for customers and the importance of building relationships.
I would highly recommend Lorraine as a trusted advisor on Brand Development and Management.”
“Persona Design has always exceeded the objectives of our briefs. Their level of interaction and creative rigour offering a range of fresh concepts is brilliant.
Apart from being great people to work with, Persona Branding & Design offers an unbeatable combination in their level of service, lateral thinking, attention to detail, strategic focus and commitment to all projects undertaken. They are a key asset within my company and I would be delighted to personally recommend their services.”
“Persona Design are very talented brand consultants and packaging design experts. They are knowledgeable, creative and highly dependable. My company has hired them for a number of projects and we have always been very pleased with the results.
In fact, several of their projects for us have won prestigious awards. I highly recommend Persona Branding & Design.”
“Persona Branding & Design has adroitly managed several of our most important brand design briefs over the past couple of years and in doing so brought a high degree of creativity plus in depth knowledge in dealing with packaging and print suppliers that was vital for the completion of the successful end product.
Their attention to detail and open book costing consistently ensures no surprises on design or origination quotations.”
“I was delighted to be a participant in Lorraine’s Master class on Branding, Packaging and Design. Lorraine has extensive experience is this area and her third party examples of clients she has worked with really drove the message home on the importance of one’s brand and how powerful it can be.
She is passionate in her message and delivers it with conviction. I strongly recommend her as a trainer, speaker in the area of branding, packaging and design as she is truly an expert.”
“Persona Design has worked with Wavin on the creation and development of the new branding and marketing collateral for the launch of a new range of premium products.
They worked closely with our commercial team during this period to deliver a fantastic launch, on time and within budget. I would highly recommend Persona Branding & Design to anyone who is looking for a company that adds value through innovative ideas.”
“Lorraine is a highly experienced and expert marketing professional. That’s just one way of putting it. She is an expert public speaker and her passion for subject matter shines though when she presents on a subject that is obviously close to her heart. Highly professional and credible, she is always looking for the best way to apply her talent for her clients best interest.
Her firm is highly successful in delivering strategic marketing projects for their prestigious client base. I have no hesitation in offering my highest recommendation for Lorraine and her team at Persona Branding & Design”
“Lorraine’s depth of knowledge in branding is immense. I have attended some of her courses and also see first hand the benefits Persona Branding & Design can bring to a business. I am always happy to recommend Lorraine.”
“I have known of Lorraine’s high quality work for a number of years and in late 2008 I finally had the opportunity to work with her in developing a brand and marketing strategy for an upcoming awards ceremony.
Lorraine patiently guided the team through the process and was excellent in identifying the nuances, do’s and don’ts of our target market. We started out thinking a brand was just a logo but now know better!
Before this however, Lorraine had sat down for coffee on an number of occasions with my colleague and I on a different venture and was very generous with her time and sharing her knowledge. I aim to call on Lorraine many times in the future and look forward to it.”
“I’d be happy to recommend Lorraine Carter and her company, Persona Branding & Design, to any client who wants an enthusiastic and passionate business partner to produce compelling brands built on a sound strategy.”
“Lorraine is both highly creative and strategic. Her professional and flexible approach combined with her attention to detail resulted in exceptional work which perfectly met the clients needs. A pleasure to work with. I’d happily recommend her for any brand project!”
About
Persona Branding & Design Consultants
Contact: Lorraine Carter
T: +353 1 832 2724
Carra House
Howth, Co. Dublin, Ireland
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Persona Design Consultants Ltd.
Registered in Ireland: No. 201997
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