Brand Flops: 5 Lessons Brand Managers Can Learn From Epic Brand Failures
Successful branding is not easy. That’s why Coca-Cola, Sony, Microsoft, Ford, Colgate-Palmolive, McDonald’s and more — a few of the world’s biggest brands — have been responsible for some giant-sized branding flops. In 1957, the introduction of the Edsel by Ford Motor Company was such a big failure that the name “Edsel” has become […]