How Each Lesson Works
“Lorraine Carter is my branding mentor, she’s the person that showed me how to improve my personal and business brands — they were a mess when she initially looked at what we had — and she blew my mind! I’ve paid high fees to other ‘supposed’ brand consultants who only had 30% of her in-depth expertise and they couldn’t deliver on what we needed.
Lorraine takes no name companies and transforms them into household brand names. Most importantly, she’s great fun, absolutely passionate about branding and she’ll entertain you whilst demystifying branding and making the unknown clearer — because designing a logo is only a tiny part of your entire branding process.
She gives you the key foundations and lays things out in an easy to use system which gives you all the essentials needed to make your brand standout, to make your brand highly visible. If you use her branding system you’ll soon have everyone talking about your product or service to become No.1 in your market.”
“Win their hearts to move their minds, this are the eight words that would best sum up these two days in Lorraine Carter’s Branding Bootcamp. A very, very, very, warm and fun professional to work with. Someone that has taught me how to further engage my clients in the results they want. And also someone that has delivered a very hands on instrument to work with no matter where I intend to use it, either in my PR business or with my clients to assist them in achieving their results.
If you are a young entrepreneur just like me and you know what you want to sell, either a product or a service, and it’s really good quality but you just can’t grasp the how to communicate your message to your core audience, Lorraine Carter is the person you want to work with in order to figure that out and also take you to the next level.
If you’re interested in the brand strategy that will take you to the next level, that will put you on the market in a premium position, Lorraine Carter is the person to assist you in getting there with specific elements and with specific tools that simply work. All you have to do is focus and know what you want.
Lorraine Carter is definitely a well established professional and it is always a pleasure to see how she helps people like me see their dreams come true just by providing the tool kit that they need to accomplish their goals.”
“As I’m always looking for new ways to improve myself and grow my business I was attracted by the presentation Lorraine Carter gave. I was looking for new ways to revitalise my brand and to increase its impact and the perception of it in the mind of my customer so I attended Lorraine’s workshop and I found a lot of value in the way that she has structured all the branding process from building the brand’s blueprint to how to communicate it outside.
What I can say from the perspective of someone who’s not an amateur in the field because I’ve studied communications, public relations and branding I still found a lot of value in the insights that Lorraine has provided. I found a lot of examples and stories to get me thinking about my brand in a different way. And so I had a structure, I had a big picture of the structure and steps to go through when thinking of your brand and its got me thinking about new ways to communicate it and new ways to give it more personality, new ways to differentiate more and make it even more relevant in the minds of my customers. This is what made me decide to participate in the bootcamp.
For anyone who has a start-up or even a well established business I would totally recommend to come to this bootcamp because it will provide them with a new perspective on how to think of their brand. You see in different markets and industries that are overly competitive what makes the difference is knowing what exactly your business is all about and why people would choose you instead of any other competitor.
What makes you different from all the other service or product providers in the market because that’s whats going to make your business be the No.1 choice in the range of those specific products or services that you’re providing. Also thats what’s going to make your brand standout and have a long lasting life and thrive in the context of where you’re operating and delivering value. So totally go for it!
The bootcamp provides you with a lot of insight and more than that, with a systematic process that’s easy for you to understand, easy for you to grasp, easy for you to work with so you finally nail what makes you different in your business, and what you are about and what those key points are that resonate with your audience.
Also what was revealing for me was to start this process by thinking of the customer persona, my ideal customer, what are his or her most important needs, most important problems that I can solve with my service. That’s totally changed the way of thinking of my brand, that’s totally changed the way of thinking of its personality and how to give it more juice, how to bring it to life.
Even when I went through a branding process with another agency three years ago at some point I started feeling that there’s not enough life in it, it doesn’t standout, there’s something missing. Even though I didn’t know what was missing, I didn’t know how to identify what was missing, I couldn’t nail it.
It was a feeling that something is missing from the picture and the bootcamp has helped me get a new vision and new ways of adding attributes, adding life, personality to the brand. It’s been very interesting experience for me, what I experienced at the end of the bootcamp after working through all the processes was that feeling of falling back in love with my brand. Which totally made a difference, its going to make a difference for my future actions, for the future process of growing my business.”
“I attended Lorraine’s seminar about branding and I think she’s really an excellent person. She knows a lot about branding. She can make you understand what branding is really all about, how to build your brand, why it’s important to build your brand, and what you can do to be separate yourself from your competitors, how you can become No.1 in your market. How to differentiate yourself and be unique in the market.
Lorraine’s branding seminar is convinced me to attended her Branding Bootcamp and it’s really great. I really enjoyed it and her vision, her way of doing things because she gets you to understand what really marketing means. She gets you to understand what branding means. I didn’t know what exactly branding meant before I went to the bootcamp. She helps you to create the story of your brand. She makes you understand what you really need to know in order to be a powerful brand in the market.
…For me it was really helpful and I advise all entrepreneurs or business owners to come and join this bootcamp. We designed our brand mission, vision, values, the personality of our brand, what we promise to our clients. During the bootcamp we also developed the whole brand brief for when using external agencies so when we left the bootcamp we had all our homework done.
I would strongly recommend all potential clients who are interested in developing their businesses to join this bootcamp. This bootcamp is really very relevant for everyone interested in building their brand. Its very valuable in helping your create the necessary vision.”
“I’m very happy I attended this event. Lorraine Carter is extraordinary, both as a person and as a specialist. The most important lesson I have drawn from what she presented is that our customers must be taken over emotionally first and then by analytical and reasonable arguments. This is something I’m going to take with me and implement immediately within my business”
Learn the process for building your brand to be different, visible, memorable and loved – to increase your profits
Follow the step-by-step system to avoid overwhelm and gain incredible confidence in your brand building skills.
When you enroll, you’ll get instant access to the entire programme (step-by-step videos, worksheets, checklists, done-for-you-templates, questionnaires) which is broken down into eight actionable sections.
Why I Created This Course
Quite simply, I love seeing people achieve their dreams and thrive. My greatest pleasure with course participants is seeing them make huge strides, achieving their goals and exceed their own expectations.
I now know what it feels like to get up every day and work towards a dream, a mission that you’re really focussed on and passionate about. I’ve created a life I couldn’t have even imagined for myself, and as a result, I feel like the most dynamic version of myself that I’ve ever been.
I want that for you too, so that you’re no longer struggling with your business but attracting your ideal audience with that special something that only your brand has.
For more than twenty years I’ve worked with brands of all sizes, small and large, national and international, and there’s a huge gap in the market for smaller businesses and entrepreneurs who don’t have copious budgets to invest with big professional branding agencies.
These are often SMEs/SMBs who mistakenly hire a graphic designer to ‘create’ their brand and what they get is an aesthetically lovely design solution that doesn’t get any commercial results because it’s not been underpinned by a solid brand strategy or brand roadmap which their business uses to drive its growth strategy.
Don’t get me wrong, there is huge value in hiring a really good agency or a very talented branding expert. They do incredible work but sometimes those thousands in fees are just beyond your reach right now and something you’ll look at doing eventually.
This ‘need vacuum’ is why I set out to create an affordable course which gives you access to branding expertise coupled with the critical thinking skills to help you evaluate your business and communicate it in a meaningful way with your ideal audience.
Wherever you are in the world, this course is for you so you can build the brand of your dreams and achieve the results you deserve.
Wishing you growing success
Frequently Asked Questions
Is there really anything inside this course that I don’t already know, or that I couldn’t find online for free?
Well let’s be honest, you can probably find any information that you want to online, but it doesn’t mean that it’s going to be easy and it’s definitely not always true or from a trusted source. In fact, there is a lot of completely false information circulating out there about what branding is really all about and how to build your brand.
Is this worth the money?
Let me ask you this: how valuable is your time? This course can easily save you weeks if not months – not to mention a lot of missed revenue or worse still very costly and common mistakes.
How long will this take?
It will only take you a few hours to get started and you can apply some of the strategies to your business immediately.
Many of my clients who complete the programme begin to see improvements immediately.
Does this work if I don’t sell products?
Absolutely. In fact, not only do I personally use it to sell my services I have taught thousands of other service providers to use it as well.
Can I do this?
If you are concerned about lacking tech skills, don’t be. This is not complicated. This course was created to walk you through every section step-by-step. Just go at your own pace.
Lorraine Carter is founder and principal of Persona Branding & Design, an award winning, multi-disciplinary branding and design company helping their clients become No. 1 in their target market. A winner of numerous awards over 20 plus years, she’s worked with brands from a multitude of sectors for both the national and international markets, many of which are household names.
As a professional branding expert, international speaker, writer, designer, and mentor her skill lies in helping you identify, define and articulate your brands’ position and purpose, be that company, product or service, so that it’s different, distinctive, memorable and loveable in a way that’s relevant to your primary target audience—so that you become highly visible, command lead position, increase your success, and most importantly, grow your profitability.
A regular speaker at international conferences and seminars, she also delivers programmes in effective brand creation, building and management, is Winner of Best Blog Ireland of an SME and is also a former winner of Business Woman of the Year, Dublin and listed as one of the top 1,000 Women of Influence in Ireland in the Irish Tatler Business Annual. She’s also featured in The Sunday Business Post Newspaper, ICOGRADA, Irish Times Newspaper, Law Society Gazette, Design&Design, Retail News, Creativ Verpacken, Irish Packaging Year Book, Irish Tatler Magazine and Food Ireland to name a few.