If you want to pitch, price and position your brand to your ideal customers as the perfect choice, then you must master your brand message, position your products or services as the best solution and target your ideal customers at the right time in the right places.
Over an intensive two day workshop, branding expert Lorraine Carter leads you in evaluating which route to choose, the most effective process for a brand refresh, rebranding, overhauling, or launching your new brand to market and all the critical essentials you need to include to ensure a successful brand transformation — the do’s and dont’s for doing it successfully.
You work on your brand with her leadership as she takes you through the complete brand building process and map out your brand from the ground up.
After two days under Lorraine’s tutelage, you leave with your brand fully mapped out, codified, documented and summarized in a separate brand briefing executive summary document so you have a total brand roadmap or the GPS of your brand empowering you to manage your brand and grow your business successfully.
This mastermind is also your opportunity to make time for strategic thinking in a brand and business context. The like-minded peer group of senior management from non-competing sectors enriches the whole experience with shared expertise coupled with other perspectives from outside your field from which to draw on.