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In a two-part post, we take a look at personal branding and why it’s not just for celebrities or VIPs anymore. You can read the second part here How do others see you in the business arena? What do others think when they hear your name? Your unique personal brand isn’t a collection of […]
Up until the 1980’s, Sears dominated the retail niche with its brand strategy. And then Sears was annihilated by Amazon; reduced to a home and appliance goods market, its former splendour in ruins.[1] Today, in just about every industry, competition is fierce with new challengers and disruptors changing the status quo in every sector. […]
In shaping a brand, CEO brand leadership plays a critical role as the visionary behind the brand. Leaders with vision are aspirational; they stretch the imagination and they look to the future. They understand that a vision is not just a statement; it’s a process. It’s alive. It changes as the world presents new opportunities. […]
Sorting through all the noise we’re bombarded with in the digital era is certainly a challenge. It’s essential for a brand to avoid getting lost in the daily deluge as customers navigate information overload and a visual avalanche to focus on what’s most relevant. That’s where emotional connections come in, solving a digital age dilemma […]
At his Tuscan estate overlooking Siena, Dr. Francesco Mazzei pours a glass of ruby red Chianti Classico while beginning to tell the story behind the distinctive label that represents several legacies: the name of his family’s medieval country house castle, the village hamlet, the family winery, and the year it was founded. “Castello Fonterutoli Mazzei […]
Since 1903, the Pepsi-Cola (and later Pepsi) logo has seen many changes and facelifts in the form of rebranding and revitalisations. Through the last 100-plus years, the logo has evolved from what we might consider today an old-fashioned typeface through many fresh new looks. But while it’s interesting to follow the evolution of […]
Breathe life into your brand. Like people, strong successful brands are alive; they have a distinct voice, individualistic traits, characteristics, and personalities. Brands must continually grow and evolve to stay relevant, or die. As with people, the development and reinforcement of that personality creates a unique persona and serves to differentiate your brand from the […]
You’d not be alone in thinking that 2016 delivered some unexpected political surprises on both sides of the pond. Your customers may share that thought. But uncertainty is no friend to retail therapy, so to lighten the mood and reinforce economic prosperity, we’ve collected some of the outstanding moments — for better or for worse […]
With each December comes the inevitable look back at what we’ve learned in the year that was, as well as a look forward with predictions of trends aplenty. The business of branding is no different, although there is a constant in branding that we draw your attention to, namely: brand identity, including packaging, design, and […]
It’s amazing, but even with all my branding articles, videos, brand-building masterminds, workshops and speaking engagements, people still ask me, “Do I really need to brand my business or brand strategy?” Or they’ll say, “I’m a B2B startup; can’t I postpone this branding stuff for a bit?” My answer’s are always the same, […]
Persona Branding & Design Consultants
Contact: Lorraine Carter
T: +353 1 832 2724
Carra House
Howth, Co. Dublin, Ireland
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