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Archive for category: Brand Name
What’s In A Brand Name? Lessons Learned From 5 Brands Who Made A Change
/0 Comments/in Brand Name, Brand Name CreationA strategically selected brand name can convey immediate and implicit value. It can command attention and communicate meaning. Though a brand is comprised of many elements, from the brand promise and brand mission to the brand voice and brand personality, the brand name instantly triggers thoughts of all of these components in the mind of […]
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