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Archive for category: Brand Personality

How Apple Does It: Five Tips for Getting Your $1Tn Brand Personality Right

September 28, 2018 /0 Comments/in Brand Personality

5 Remarkably Heartfelt Brand Personalities Winning Buyers at Christmas

December 8, 2017 /0 Comments/in Brand Personality

Your brand personality is the living, breathing manifestation of your company in the mind of your customer. Not to be confused with a mascot or spokesperson, your brand personality is an archetype that’s been carefully mapped out as part of your brand strategy. It provides direction for, and informs, your brand’s style, look and feel, […]

Using Video To Broadcast Your Brand Message So You Attract Your Ideal Customers

August 17, 2017 /0 Comments/in Brand Message, Brand Personality, Brand Profiling & Positioning, Brand Strategy, Branding, Video

There are two important takeaways for you in this post about brand message using video: The first is that you don’t need to be a big-time corporation to publish a video that becomes popular. Today, if you have a smartphone, you can make a great marketing video to depict your brand message. A one-minute video […]

Strategic Brand Partnerships: Does My Brand Look Big in This?

July 29, 2017 /0 Comments/in Brand Collaboration, Brand Partnerships, Brand Personality, Brand Positioning, Brand Profiling & Positioning, Brand Strategy, Co-Branding, Partnership Branding, Strategic Partnerships

In branding, it turns out that bigger is better together. In successful strategic brand partnerships, the branding strategy of two plus two can equal five…or more! Before jumping into bed together, several questions need to be asked – and answered. It’s essential to be clear and consistent about your values and your vision and […]

How to Develop Your Brand Tone of Voice to Increase Sales

May 28, 2017 /0 Comments/in Brand Personality, Brand Profiling & Positioning, Brand Tone of Voice, Brand Voice, Branding, Communication

Bring to mind someone you love and know well. When they announce happy news, how do they do it? It may be because of their personal brand type they give you the message as they bound into your home, all high-energy and dramatic, practically jumping up and down until you take the bait and […]

Personal Branding: We Are All CEOs (Part 1)

May 21, 2017 /0 Comments/in Brand Personality, Brand Profiling & Positioning, Personal Branding

In a two-part post, we take a look at personal branding and why it’s not just for celebrities or VIPs anymore. You can read the second part here How do others see you in the business arena? What do others think when they hear your name? Your unique personal brand isn’t a collection of […]

Use Humour in Branding to Create Strong Emotional Bonds so You Increase Sales

April 26, 2017 /0 Comments/in Brand Differentiation, Brand Personality, Brand Positioning, Brand Recall, Brand Strategy, Customer Engagement, Humour in Branding

Sorting through all the noise we’re bombarded with in the digital era is certainly a challenge. It’s essential for a brand to avoid getting lost in the daily deluge as customers navigate information overload and a visual avalanche to focus on what’s most relevant. That’s where emotional connections come in, solving a digital age dilemma […]

Family Business Branding and The Secret Drivers to Brand Success

March 14, 2017 /0 Comments/in Brand Personality, Brand Relevance, Brand Reputation, Brand Strategy, Brand Values, Customer Engagement, Entrepreneur, Family Branding

At his Tuscan estate overlooking Siena, Dr. Francesco Mazzei pours a glass of ruby red Chianti Classico while beginning to tell the story behind the distinctive label that represents several legacies: the name of his family’s medieval country house castle, the village hamlet, the family winery, and the year it was founded. “Castello Fonterutoli Mazzei […]

Personality Matters: Bringing Your Brand to Life to Grow Profits

January 16, 2017 /0 Comments/in Brand Personality, Brand Profiling & Positioning, Brand Voice

Breathe life into your brand. Like people, strong successful brands are alive; they have a distinct voice, individualistic traits, characteristics, and personalities. Brands must continually grow and evolve to stay relevant, or die. As with people, the development and reinforcement of that personality creates a unique persona and serves to differentiate your brand from the […]

7 Universal Branding Lessons From Christmas Adverts

December 12, 2016 /0 Comments/in Advertising, Brand Personality, Brand Profiling & Positioning, Brand Promise, Brand Story, Brand Strategy, Customer Engagement, Storytelling

You’d not be alone in thinking that 2016 delivered some unexpected political surprises on both sides of the pond. Your customers may share that thought. But uncertainty is no friend to retail therapy, so to lighten the mood and reinforce economic prosperity, we’ve collected some of the outstanding moments — for better or for worse […]