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The fast-moving consumer goods (FMCG) sector is one of the most volatile and toughest categories in which to succeed and sometimes considered the birthplace of modern branding. The competition has always been fierce and the fight for wallet share never more challenging then it is now. Today’s FMCG industry is a multi-billion dollar sector […]
A brand promise is what your company or brand commits to delivering for everyone who interacts with you. Your brand promise is a pledge, an assurance, or a guarantee that identifies what your customers can expect each and every time they connect with your company—whether it’s through your people, your marketing materials, or your products […]
If you were asked to sum up your brand story in a valuable two minute radio sound bite or TV interview could you do it? If the answer is “NO” or you hesitate over your reply, then maybe its time to re-evaluate what your brand story is all about. Is Your Brand Story Worth […]
The concept of brands employing creative, innovative, and sometimes controversial tactics to generate buzz and demand attention is not a new one. However guerrilla marketing goes a step further. By its very nature guerrilla marketing is about using unexpected tactics to generate maximum impact with as wide an audience as possible. Its success lies […]
Persona Branding & Design Consultants
Contact: Lorraine Carter
T: +353 1 832 2724
Carra House
Howth, Co. Dublin, Ireland
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