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Archive for category: Brand Style Guides
Brand Identity Design: Key Principles for Achieving Winning Solutions
/0 Comments/in Brand Collateral, Brand Design, Brand Identity Design, Brand Style Guides, Branding, Graphic Design, Logo Design, Packaging, Packaging DesignWe all know great design has a critical role to play in creating a powerful brand as evidenced by the many examples across every sector and category around the world. The question here is, where do you start and how do you ensure that your chosen brand design direction is relevant and appropriate to achieve […]
16 Tips to Writing a Hot Design Brief to Get the Biggest Bang for Your Buck
/0 Comments/in Brand Collateral, Brand Design Brief, Brand Profiling & Positioning, Brand Style Guides, Branding, Copywriting, Focus Groups, Graphic Design, Illustration, Market Demographics, Market Insights, Market Psychographics, Market Research, Marketing, Online Marketing, Packaging, Packaging Design, Professional Photography, Project Planning, Social Media, Target Market, Web Design & DevelopmentOver the years I have seen a lot of different brand design briefs of all shapes and sizes from the brilliant to simply dreadful, with too many in-between lacking sufficient substance to really get the best potential return for the resources invested. Why is the brand design brief so important ? This might sound […]
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Persona Branding & Design Consultants
Contact: Lorraine Carter
T: +353 1 832 2724
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Howth, Co. Dublin, Ireland
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