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Archive for category: Brand Values

Why Align Your Brand to A Worthy Cause?

March 7, 2013 /0 Comments/in Brand Reputation, Brand Sponsorship, Brand Strategy, Brand Values, Branding, Business, Cause Marketing, Customer Engagement, Global Branding, Integrated Marketing, Marketing

The benefits to worthy causes or charities of partnering with big brands are obvious. Charities, such as Oxfam, use partnerships with commercial brands as a media platform and an opportunity to get its message out to the public. Partnering with Marks & Spencer allows Oxfam to tap into the huge influence the […]

Is Your Price Right? Does It Strengthen Your Profitability or Undermine It?

February 25, 2013 /0 Comments/in Brand Profiling & Positioning, Brand Strategy, Brand Values, Branding, Business, Marketing, Return On Investment

For some companies, the pricing policy for goods and services is based purely on a combination of covering costs and making a reasonable profit. Smart management however, understands that pricing is one of the most obvious indicators of a brand’s competitive strategy. Pricing policies determine where your offering is positioned in the market. […]

Brand Commoditization : How Safe is Your Brand?

February 18, 2013 /0 Comments/in Brand Profiling & Positioning, Brand Relevance, Brand Reputation, Brand Revitalisation, Brand Risk Management, Brand Risk Mitigation, Brand Strategy, Brand Values, Brand Voice, Branding, Business, Customer Service, Global Branding

A question to ponder this week… What would your customer’s identify as the number one reason for buying your brand? If the answer is ‘low price’ or ‘convenience’ your brand could be at major risk of becoming just another commodity brand; a very risky position for any brand to be in. When it […]

De-Branding to Differentiate; Is Your Brand Strong Enough?

February 6, 2013 /0 Comments/in Brand Experience, Brand Strategy, Brand Values, Branding, Communication, Customer Engagement, Global Branding, Innovation, Marketing, Retailers, Trends

Selfridges department store in London made waves recently with consumers and marketers alike with the launch of their “No Noise” branding project. In an aim to address the increasingly cluttered world of 21st century marketing, Selfridges opened the Quite Shop in-store. Minimalist art and music, and a ban on mobiles and shoes […]

6 Top Customer Trends in 2013 and How To Leverage Them Effectively

January 22, 2013 /0 Comments/in Brand Reputation, Brand Risk Management, Brand Risk Mitigation, Brand Strategy, Brand Values, Branding, Business, Communication, Customer Engagement, Cyber Threat, Facebook, Integrated Marketing, Interactive Marketing, Linkedin, Marketing, Online Marketing, Social Engagement, Social Media, Twitter

With so many emerging marketing trends impacting 2013 the opportunities are plentiful for brands to really make meaningful connections with their customers. Never before have we had such easy access to copious amounts of data about our customer’s online behaviour. This gives brands invaluable insights from which leverage their brand strategy and […]

Celebrity Brand Endorsement: 7 Tips to Getting it Right

October 12, 2012 /0 Comments/in Advertising, Brand Champions, Brand Sponsorship, Brand Strategy, Brand Values, Celebrity Endorsement

Michael Jordan and Nike, Michael Jackson and Pepsi, Jennifer Lopez and Venus. For decades now branding giants have paid big bucks to get celebrities to endorse their brand and it’s not hard to see why. It can be a critical and very profitable part of your brand strategy. From winning athletes to […]

Company Culture: Your Brand’s Strongest Competitive Advantage

September 6, 2012 /0 Comments/in Brand Experience, Brand Revitalisation, Brand Strategy, Brand Values, Brand Voice, Branding, Business, Communication

Company culture may be the most vague aspect of brand management but carefully controlled and nurtured it can provide your brand with a sustainable competitive advantage that even your strongest competitors cannot replicate. Company culture is a culmination of the behaviors, attitudes, relationships, core brand values and environment within a business. Simply put, your […]

Brand CEOs/Leaders: Why Aren’t You Using The Power of Your Voice Online?

August 30, 2012 /0 Comments/in Brand Strategy, Brand Values, Brand Voice, Facebook, Online Marketing, Social Engagement, Social Media, Twitter

As a company director or CEO you are of course aware of your influence on the internal dynamics of your business and brand. Your actions and decisions extend beyond the day-to-day issues of just running the business. You champion the vision and core values that drive your company activities. You have creative control over […]

Are Your Brand Values On The Money? They’re Critical to Your Profitability

August 24, 2012 /0 Comments/in Brand Relevance, Brand Revitalisation, Brand Strategy, Brand Values, Branding

The last five years has seen a massive shift in the fundamentals that shape the corporate operating environment. Technological advances and economic influences have led to fundamental changes in global business practices and customer behaviour. These changes demand businesses to alter and adapt their business models in order to maintain relevancy and profitability, but […]