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Social media adoption figures have sky rocketed in Ireland in the last few years. The Irish market has shown an engagement with social networks that is among the highest in Europe. We are the 4th heaviest users of social media in the EU, the 2nd highest users of Linkedin after the USA, and 1 of […]
In the current operating environment perceived brand ‘value’ is now one of the key influencers on purchasing behaviour. Customers want and expect to get the most out of their investment. Indeed in today’s market customers have more information, choice, market access and as a result have higher expectations than ever before. Consequently the ability […]
In Ireland, possibly more so than in any other European country, a company’s reputation is the foundation from which strong brands evolve. We may be known for our talkers but the result of all this chatter can have a significant impact on Irish businesses where a restricted market size often means that word-of-mouth endorsement, or […]
Digital disruption seems to be taking over businesses across Ireland and worldwide. Companies are jumping on the social media bandwagon in their thousands with little apparent thought for brand strategy or brand management. And why is this? The answer for most, it seems, does not extend far beyond ‘because other businesses are online and so […]
Fact: Strong brands make more money, are more profitable and increase company value. They enable you to command a premium, ensure customer preference in buying decisions and build customer loyalty which reduces cost of sales and fends off competition. If your profits are falling and sales are not performing a “Brand Audit” will help give […]
Brands are constantly evolving to ensure they keep abreast of changing needs in the market place. Even some of the greatest brands in the world need rejuvenation. Brands like Guinness, Coca-Cola, Starbucks and Kellogg’s are iconic, global in their status. Yet when you look at their market leadership over the decades, they have all changed even […]
A QR Code (short for Quick Response) is a specific matrix barcode, storing information in both the vertical and horizontal directions, readable by dedicated QR barcode readers and smart phones / camera phones. QR Codes were originally developed in 1994 and used in the vehicle manufacturing industry for tracking parts etc, but are now being used very successfully in integrated marketing campaigns across […]
Persona Branding & Design Consultants
Contact: Lorraine Carter
T: +353 1 832 2724
Carra House
Howth, Co. Dublin, Ireland
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Persona Design Consultants Ltd.
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