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When it comes to attracting customer attention sometimes a little information goes a long way. Feelings have a critical role in the way customers are influenced and few are stronger than the pull of curiosity. Curiosity occurs when there is a gap between what we know and what we want to know. […]
The benefits to worthy causes or charities of partnering with big brands are obvious. Charities, such as Oxfam, use partnerships with commercial brands as a media platform and an opportunity to get its message out to the public. Partnering with Marks & Spencer allows Oxfam to tap into the huge influence the […]
Selfridges department store in London made waves recently with consumers and marketers alike with the launch of their “No Noise” branding project. In an aim to address the increasingly cluttered world of 21st century marketing, Selfridges opened the Quite Shop in-store. Minimalist art and music, and a ban on mobiles and shoes […]
Following our Winning Best Blog Award Ireland 2012 of an SME end of last year we’ve had numerous enquiries on the how’s, do’s and don’ts of writing a compelling business blog consistently. I was also asked to write a similarly themed article for the Irish Tatler Business Annual 2013 so I thought you might find […]
With so many emerging marketing trends impacting 2013 the opportunities are plentiful for brands to really make meaningful connections with their customers. Never before have we had such easy access to copious amounts of data about our customer’s online behaviour. This gives brands invaluable insights from which leverage their brand strategy and […]
Here is a question for you: how many loyalty cards do you carry with you in your wallet? If you are like us your wallet will claim loyalty to supermarkets, pharmacies, service stations, the local coffee chain…to name a few. The list of businesses offering loyalty schemes to customers seems to grow year on year, […]
It is hard to believe there are only a number of weeks remaining in 2012. Harder still to understand how in the months since 1st January 2012 the business world has had to adapt and react so rapidly to the ever-evolving social media whirlwind. The increasing sophistication of the applications themselves was expected but […]
Promoting, marketing and launching products to mass audiences are no longer restricted to companies with large budgets. Brands are increasingly turning to Facebook, Twitter, YouTube, Pinterest and other social networks to instigate a buzz around the launch of a new product, and it’s not hard to see why. The popularity of social […]
Now the third most popular social network site behind Facebook and Twitter, the interest in Pinterest continues to skyrocket. The visual social networking site yields 2.3 billion page impressions per month and receives 4 million unique visitors per day. But what benefits does it offer to brands? What is Pinterest? In case we are […]
From revenue generation to brand equity development, online activity is at the forefront of brand strategy and the need to control and safeguard your brand’s online assets has never been more critical. In this post-digital world the value of having an online presence and using online social interaction to enhance the customer brand experience […]
Persona Branding & Design Consultants
Contact: Lorraine Carter
T: +353 1 832 2724
Carra House
Howth, Co. Dublin, Ireland
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