New Search

If you are not happy with the results below please do another search

Archive for category: Market Psychographics

1

What Women Want: Brand Buying Power in 2016 and Beyond

The percentage of purchases decided by women translates into a staggering $18 trillion in earnings worldwide for businesses.   More than half of key purchasing decisions are made by women today, product or service. The question is have you tailored your brand to meet their needs? Does the positioning, style, story, tone and focus of […]

2

Top 10 Reasons For Rebranding To Grow Your Business

Brands are constantly evolving to ensure they keep abreast of changing needs in the market place. Even some of the greatest brands in the world need rejuvenation. Brands like Guinness, Coca-Cola, Starbucks and Kellogg’s are iconic, global in their status. Yet when you look at their market leadership over the decades, they have all changed even […]

3

16 Tips to Writing a Hot Design Brief to Get the Biggest Bang for Your Buck

Over the years I have seen a lot of different brand design briefs of all shapes and sizes from the brilliant to simply dreadful, with too many in-between lacking sufficient substance to really get the best potential return for the resources invested.    Why is the brand design brief so important ? This might sound […]