More than a half century ago, the customer-centric branding pioneer Walter Landor said, “Products are made in the factory, but brands are created in the mind.”  In 2016, the path to that consumer experience is a two-way street, and guess who’s in the driver’s seat? Brands with strong personality are the winners, because customers […]
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Archive for category: Mobile Commerce
As 2014 draws to an end, now is the time to review, revamp, and update your branding strategies for the year to come. Successful branding is the key to driving business growth and profitability – and in 2015, it will be more important than ever to have a strong, thriving brand. In the coming […]
Four out of every five smart phone users in the US accessed retail content on their device in July 2012, with the retail giant Amazon receiving 49.6 million visitors via mobile devices alone. Among all interactive marketing platforms, mobile marketing is expected to grow 38% over the next five years with an […]
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