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Archive for category: Brand Audit

Creating New Brands: Top 10 Tips for Brand Success

May 6, 2015 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Culture, Brand Personality, Brand Profiling & Positioning, Brand Promise, Brand Relaunch, Brand Research, Brand Revitalisation, Brand Story, Brand Strategy, Brand Values, Brand Voice, Branding, Rebrand, Rebranding, Target Market

Launching a new brand is both exciting and challenging. The excitement comes in the promise of something fresh and new that could be wildly successful, be it for your well established, emerging or new startup company — and the challenge comes in getting it right the first time. Evaluating, articulating, developing and documenting your […]

Brand Renaming: Name and Tagline Change Considerations

February 17, 2015 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Collateral, Brand Name Creation, Brand Name Origination, Brand Profiling & Positioning, Brand Relevance, Brand Strategy, Branding, Rebrand, Rebranding, Return On Investment, Situation Analysis

Is your brand struggling to stay relevant, afloat, or sinking in the marketplace? Do you feel that your brand could be capturing more market share—but it just isn’t happening on your current platforms? Renaming your brand or changing your tagline can be a powerful strategy for brand renewal or revitalisation, but it’s not a […]

Brand Revitalisation: 9 Strategies to Revive Your Lagging Brand

January 30, 2015 /3 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Health Check, Brand Relaunch, Brand Revitalisation, Brand Strategy, Rebrand, Rebranding

Are your sales are slipping or have you been losing customers to your competition? Or is it a case that your brand simply isn’t performing as well as it did previously? Regardless of how successful your brand has been or is at present, at some point in its life cycle every brand needs re-evaluation […]

Brand Audits: 10 Things Successful Brand Owners and Managers Must Know

January 16, 2015 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Health Check, Brand Research, Brand Strategy, Branding

Building and maintaining a thriving brand takes work, but it’s well worth the effort. A strong brand is the single most effective marketing component your business can have. When your brand is performing well, your business enjoys increased visibility, greater customer loyalty, and a healthier bottom line. So how do you grow a great […]

Rebranding: How to Make It Through a Rebrand and Emerge Stronger

December 1, 2014 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Relaunch, Brand Research, Brand Revitalisation, Rebrand, Rebranding, Rebranding Mistakes

A strong brand is the key to success and sustainable growth for your business. However, brands are not static, unchanging identities – the most successful brands live and breathe, evolving along with changing shifts in market tastes, trends and demands. Rebranding or brand revitalisation, when properly planned and implemented, can be a powerfully effective […]

Brand Audit: Tips for Determining Your Brand’s Health – Can It Be Improved?

October 2, 2014 /0 Comments/in Brand Audit, Brand Auditing, Brand Relaunch, Brand Strategy, Branding, Rebrand, Rebranding

Have your sales hit a slump? Are hot new brands drawing your customers away? If your brand seems to have lost its shine, it may be time for a brand audit or brand health check. Brand audits are effectively a health check for your brand. These comprehensive, honest evaluations look at the overall effectiveness […]

Do You Know How to Mitigate Risk to Your Brand? Watch to find out more…

November 14, 2012 /0 Comments/in Brand Audit, Brand Health Check, Brand Risk Management, Brand Risk Mitigation, Brand Strategy, Cyber Threat

I recently spoke at the Cyber Threat Summit 2012 which took place in Dublin, host to over 600 delegates from around the world and thought some of the content presented might be of interest to those of you concerned about managing your brand under threat. The talk was focussed on enhancing attendee understanding of […]

Are You Leading Your Brand Effectively to Maximize Commercial Success?

April 2, 2012 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Health Check, Brand Profiling & Positioning, Brand Relaunch, Brand Revitalisation, Branding, Business, Rebranding, Return On Investment

Branding is not just about big business. Regardless of whether you have a specific brand strategy in place or not, if you are operating in business then you have a brand – good or bad, weak or strong. In small and medium businesses the single greatest influence on the business brand is the company […]

15 Reasons Why You Need a Brand Audit to Increase Your Revenue

September 29, 2011 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Health Check, Brand Relaunch, Brand Relevance, Brand Revitalisation, Branding, Business, Communication, Customer Engagement, Design Update, Market Insights, Market Research, Marketing, Rebrand, Rebranding, Return On Investment, Revamped Design, Revitalized Design, Target Market, Trends

Fact: Strong brands make more money, are more profitable and increase company value. They enable you to command a premium, ensure customer preference in buying decisions and build customer loyalty which reduces cost of sales and fends off competition. If your profits are falling and sales are not performing a “Brand Audit” will help give […]