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Archive for category: Brand Champions

Brand Loyalty: 5 Key Steps to Building Your Loyal Fan Base

November 3, 2015 /0 Comments/in Brand Affinity, Brand Ambassador, Brand Champions, Brand Collaboration, Brand Culture, Brand Design, Brand Experience, Brand Loyalty, Brand Personality, Brand Promise, Brand Relevance, Brand Strategy, Branding, Business, Social Engagement, Social Media

“80% of your company’s future revenue will come from just 20% of your existing customers” according to Gartner Group.[1] This means that brands need to devote more attention to building a loyal customer base, and in order to do this successfully they must inspire trust. Given the number of recent scandals relating to […]

Video Brand Strategy: Top 11 Tips for How and Why You Need to Use Video

September 16, 2015 /0 Comments/in Brand Champions, Brand Strategy, Branding, Business, Video, YouTube

The Romans said, “Veni, vidi, vici,” meaning “to come”, “to see”, and “to conquer”. Two millenia later we say, “Video, video, video” in conquering digital marketing frontiers. Your brand’s one, three and five year brand strategy plans should reflect the fact that video content is an increasingly a powerful, indeed essential tool for both small […]

Brand Sponsorships: The Best Brand Ambassadors Are Already On Your Payroll

September 8, 2015 /0 Comments/in Brand Ambassador, Brand Champions, Brand Partnerships, Brand Sponsorship, Brand Strategy, Business, Customer Engagement, Online Marketing, Social Engagement

What is a Brand Ambassador? Not everybody can be called the greatest tennis player of all time. However, with 17 Grand Slam trophies in a professional career beginning in the last century, Roger Federer has the most impressive endorsement portfolio in sports. Image via www.moet.com ©Moet His grace under pressure and winning smile positions […]

FMCG Branding: Going for Gold with Fast Moving Consumer Goods

March 5, 2014 /3 Comments/in Brand Champions, Brand Culture, Brand Experience, Brand Loyalty, Brand Personality, Brand Promise, Brand Relevance, Brand Story, Brand Strategy, Brand Values, Branding, FMCG, Global Branding, Packaging

The fast-moving consumer goods (FMCG) sector is one of the most volatile and toughest categories in which to succeed and sometimes considered the birthplace of modern branding. The competition has always been fierce and the fight for wallet share never more challenging then it is now. Today’s FMCG industry is a multi-billion dollar sector […]

Brand Promises: Are You Consistently Delivering Yours?

February 20, 2014 /0 Comments/in Brand Champions, Brand Experience, Brand Loyalty, Brand Personality, Brand Profiling & Positioning, Brand Promise, Brand Story, Brand Strategy, Brand Values, Brand Voice, Branding, Rebrand, Rebranding

A brand promise is what your company or brand commits to delivering for everyone who interacts with you. Your brand promise is a pledge, an assurance, or a guarantee that identifies what your customers can expect each and every time they connect with your company—whether it’s through your people, your marketing materials, or your products […]

Brand Story : The Key Ingredients to What Makes It Compelling

July 25, 2013 /0 Comments/in Brand Champions, Brand Experience, Brand Story, Brand Strategy, Brand Values, Branding, Business

If you were asked to sum up your brand story in a valuable two minute radio sound bite or TV interview could you do it? If the answer is “NO” or you hesitate over your reply, then maybe its time to re-evaluate what your brand story is all about. Is Your Brand Story Worth […]

Socially Empowered Employees: Are They Key to Building Your Brand Online?

May 29, 2013 /0 Comments/in Brand Champions, Brand Experience, Brand Reputation, Brand Strategy, Brand Voice, Branding, Business, Customer Engagement, Facebook, Google+, Integrated Marketing, Linkedin, Online Marketing, Pinterest, Social Engagement, Social Media, Twitter, YouTube

The demand for Community Managers has steadily increased over the last five years and, with the rise in social media as a business driver, it’s not hard to see why. As brands began waking up to the power of collaborating with online social communities, the role of the community manager was seen as the strategic […]

Brand Heart: Are You Bringing Your Brand To Life In Your Work Space?

April 18, 2013 /0 Comments/in Brand Champions, Brand Culture, Brand Experience, Brand Profiling & Positioning, Brand Values, Brand Voice, Branding, Business, Marketing

Hearing someone say they work at Google seems to have the same effect on every listener regardless of their industry background…Wow! It’s a true testament to the Google leaders that they have created a reputation of being such a desirable place to work, but lets face it, it’s not just because of the […]

The Secret Way to Boost Brand Loyalty and Increase Your Profitability

January 3, 2013 /0 Comments/in Brand Champions, Brand Loyalty, Brand Strategy, Branding, Customer Engagement, Innovation, Market Insights

Here is a question for you: how many loyalty cards do you carry with you in your wallet? If you are like us your wallet will claim loyalty to supermarkets, pharmacies, service stations, the local coffee chain…to name a few. The list of businesses offering loyalty schemes to customers seems to grow year on year, […]

Celebrity Brand Endorsement: 7 Tips to Getting it Right

October 12, 2012 /0 Comments/in Advertising, Brand Champions, Brand Sponsorship, Brand Strategy, Brand Values, Celebrity Endorsement

Michael Jordan and Nike, Michael Jackson and Pepsi, Jennifer Lopez and Venus. For decades now branding giants have paid big bucks to get celebrities to endorse their brand and it’s not hard to see why. It can be a critical and very profitable part of your brand strategy. From winning athletes to […]