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Archive for category: Brand Differentiation

11

Rebranding Strategy: Gems of Wisdom from 5 Successful Brand Revitalizations

Rebranding is a relatively broad term, as it encompasses both large and small-scale changes to an existing brand, which aim to resurrect a failing brand, reposition the brand and allow the company to reach out to a new target market, or simply help the brand keep up with the times.    While some brands adopt […]

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Limited Edition Packaging: How to Use it as Part of Your Brand Strategy

Store aisles and eCommerce pages are packed with products sold in limited-edition packages that are intended to drive increased sales. However, industry data publicized by Nielsen indicates that as much as 90 percent of new limited edition packaging designs don’t have the desired effect—and in some cases, may even hurt brand equity. On the other hand, […]

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Packaging Design: How to Make it into an Irresistible Customer Brand Magnet

The growing proliferation of multiple different brands in the market place has made customers spoilt for choice, but often at the expense of easy decision-making.    As most of us know, shopping has become a far more arduous affair where we frequently find ourselves overwhelmed and sometimes confused by the array of products on shelf […]

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Packaging Design: Top 16 Tips for Great Eye-Catching Packaging Design

     Today’s retail environment is highly competitive place.          • 70% of purchase decisions are made in store          • 10% of shoppers switch brand inside a store   The most effective and profitable brands are those that stand out distinctively—and packaging design is a critical element for effective brand standout. Whether you’re developing […]

15

Brand Differentiation: 30 Ways to Differentiate Your Brand

Building a strong brand is the undisputed key to success in today’s business world, and robust differentiation is an absolute must to build a powerful and compelling brand. Brand differentiation is the means by which your brand is set apart from the competition, by associating a superior performing aspect of your brand with multiple customer […]