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“A rose by any other name would smell as sweet.” This immortal line from William Shakespeare’s “Romeo and Juliet” reminds us that names have only as much power as we give them – but Shakespeare didn’t have to worry about branding. The name of your company, product, service or range etc. is often the […]
Just as people can be larger than life, a brand’s personality can take on a life of its own. Creating a brand with an authentically strong character is central to your branding strategy success and effectively the decider between just another average price fighter or a truly magnetic and profitable brand. And the good […]
Branding is essential for the success of your business, but your products or services aren’t the only aspects of your company that need a strong brand. As a CEO or executive, and the public face of your business, developing a distinctive and consistent personal brand complements and further solidifies your business brand—while at the same […]
The fast-moving consumer goods (FMCG) market is one of the most competitive and aggressive in the world. Whether your products are foods or beverages, toiletries, cleaning products, household or office supplies, or consumer electronics, your customers have a vast array of brands to choose from—and it’s up to you to build a brand platform, with […]
Amazon is one of the most recognizable companies in the world, occupying and serving more global regions than any other organization. And while it may seem hard to imagine branding a store that sells “everything,” the world’s largest ecommerce store has managed quite well! In fact, the name Amazon has practically become synonymous with online […]
Entrepreneurs typically face an array of challenges with a failure rate which is dauntingly high. Estimates range from 75 to 90 percent of startups failing within the first few years – those numbers are enough to give even the most stoically resilient and determined entrepreneur pause for thought. The good news is that a […]
Travel is one of the largest industries in the world, with several trillion dollars spent globally by travellers each year, and within that mix, destination branding has become an increasingly important part of the marketing strategy for locations and the businesses that serve their area’s tourist demographic. Destination branding, or place branding, can be […]
Private labels used to be seen as the second rate offering in the retail world with a majority of consumers shying away from these alternatives to major brand products. They were viewed as knockoffs, cheap substitutes or poor quality ploys only purchased if you were trying to make your weekly shopping budget stretch a bit […]
The fast-moving consumer goods (FMCG) sector is one of the most volatile and toughest categories in which to succeed and sometimes considered the birthplace of modern branding. The competition has always been fierce and the fight for wallet share never more challenging then it is now. Today’s FMCG industry is a multi-billion dollar sector […]
A brand promise is what your company or brand commits to delivering for everyone who interacts with you. Your brand promise is a pledge, an assurance, or a guarantee that identifies what your customers can expect each and every time they connect with your company—whether it’s through your people, your marketing materials, or your products […]
Persona Branding & Design Consultants
Contact: Lorraine Carter
T: +353 1 832 2724
Carra House
Howth, Co. Dublin, Ireland
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Persona Design Consultants Ltd.
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