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Archive for category: Brand Strategy

4 Myths About Branding That Will Forever Change Your Marketing Mindset

September 18, 2018 /0 Comments/in Brand Strategy, Branding

Why Do I Need A Brand? I’ve Got A Great Product and a Logo

January 8, 2018 /0 Comments/in Brand Strategy, Branding

Why do I need a brand? Good question! It’s one we’re often asked because it seems that somewhere along the way, ‘brand’, ‘logo’ and ‘branding’ became confused. It’s critical to understand that branding is NOT marketing or design but the bedrock strategy supporting and directing your whole business so your brand strategy is fundamental […]

Use Psychology in Your Brand Strategy to Create Irresistible Brand Experiences and Increase Sales

November 7, 2017 /0 Comments/in Brand Profiling & Positioning, Brand Psychology, Brand Strategy

What Game Of Thrones Can Teach Us About Brand Story

October 9, 2017 /0 Comments/in Brand Story, Brand Strategy

Imagine having 10.1 million sets of eyes focused on your brand story. That’s an audience any company would kill for, and it just so happens to be the number of people who tuned in to watch the season seven premiere of HBO’s Game of Thrones [1]. Were you one of them? We certainly were. […]

Social Responsibility: How to Build a Socially Conscious Brand

September 27, 2017 /0 Comments/in Brand Strategy, Corporate Social Responsibility

Corporate social responsibility is dead in the traditional sense. Not because no one cares anymore, but because the field has been transformed into something entirely different now. The TED speaker, Rachel Hutchisson, explains the details of this transformation. Turns out the focus on corporate is extremely limiting, and CSR is taking a […]

Purposeful Brands: Why Customers Are Prepared to Pay More

September 7, 2017 /0 Comments/in Brand Mission, Brand Profiling & Positioning, Brand Purpose, Brand Strategy, Brand Values, Branding

A quick answer please, if you can, to this question: “What does your brand really stand for?” in other words “What’s your brand purpose?” If you hesitate to succinctly define the mission, vision, and values behind your brand – the primary raison d’être for your brand’s existence — your brand purpose — you can […]

4 Reasons Why Your Business Profit Starts With Your Brand Mission

August 23, 2017 /0 Comments/in Brand Culture, Brand Mission, Brand Profiling & Positioning, Brand Strategy, Branding

In just about any niche, competition is fierce. Yet many SME, SMB, mid-size to large companies neglect to develop and articulate their brand mission because they’re either not sure how to do it or don’t realise it’s importance. This in effect means they have nothing of substance [beyond price fights] to attract their ideal […]

Using Video To Broadcast Your Brand Message So You Attract Your Ideal Customers

August 17, 2017 /0 Comments/in Brand Message, Brand Personality, Brand Profiling & Positioning, Brand Strategy, Branding, Video

There are two important takeaways for you in this post about brand message using video: The first is that you don’t need to be a big-time corporation to publish a video that becomes popular. Today, if you have a smartphone, you can make a great marketing video to depict your brand message. A one-minute video […]

The Age Of Internal Branding And Selling It From The Inside Out

August 9, 2017 /0 Comments/in Brand Ambassador, Brand Champions, Brand Culture, Brand Experience, Brand Leadership, Brand Strategy, Brand Values, Branding, Internal Branding

Did you know that internal branding is the best way to get employees to develop a powerful emotional connection to your products or services so they become your top performing brand advocates because effective internal branding increases sales? That emotional connection with the brand and its culture is what drives more than 2 million[1] […]

Strategic Brand Partnerships: Does My Brand Look Big in This?

July 29, 2017 /0 Comments/in Brand Collaboration, Brand Partnerships, Brand Personality, Brand Positioning, Brand Profiling & Positioning, Brand Strategy, Co-Branding, Partnership Branding, Strategic Partnerships

In branding, it turns out that bigger is better together. In successful strategic brand partnerships, the branding strategy of two plus two can equal five…or more! Before jumping into bed together, several questions need to be asked – and answered. It’s essential to be clear and consistent about your values and your vision and […]