New Search
If you are not happy with the results below please do another search
Archive for category: Luxury Branding
7 Powerful Components Of A Lasting Luxury Brand
/0 Comments/in Luxury Brand, Luxury BrandingThe landscape for luxury brands is changing in a dramatic way. According to the latest edition of the annual Bain Luxury Study, the personal luxury goods market experienced nearly flat growth (defined as growth of less than 3%) for the third year in a row as of the end of 2016.[1] It’s a sharp contrast […]
Top 10 Branding Articles in 2015
/0 Comments/in Brand Collaboration, Brand Culture, Brand Personality, Brand Premiumisation, Brand Profiling & Positioning, Brand Relaunch, Brand Revitalisation, Brand Story, Brand Strategy, Brand Values, Branding, Branding Trends, Co-Branding, Colour Psychology, Global Branding, Innovation, Luxury Branding, Millennial Branding, Packaging, Packaging Design, Premiumization, Rebrand, Rebranding, Return On Investment, Revamped Design, Revitalized Design, Storytelling, YouTubeAre you curious which Persona Branding and Design articles have been the most popular over the past year? We’re always interested to see which of our posts resonate most with you, our reader. Even though we do lots of research and planning, there are no guarantees which topics will trigger the most interest. […]
Luxury Branding: How to Establish or Re-Position Your High-End Brand
/0 Comments/in Brand Ambassador, Brand Audit, Brand Auditing, Brand Audits, Brand Champions, Brand Collaboration, Brand Experience, Brand Health Check, Brand Identity Design, Brand Personality, Brand Premiumisation, Brand Profiling & Positioning, Brand Promise, Brand Strategy, Branding, Co-Branding, Luxury Branding, Packaging, Packaging Design, PremiumizationThe combined value of the various luxury goods markets in 2014 was an estimated 865 billion euros, with luxury cars, personal luxury goods and luxury hospitality taking the top three places, with values of 351 billion, 223 billion and 150 billion respectively. [1] In order to understand the branding strategies developed and utilized by […]
About
Persona Branding & Design Consultants
Contact: Lorraine Carter
T: +353 1 832 2724
Carra House
Howth, Co. Dublin, Ireland
Copyright © 2007-2022 All rights reserved.
Persona Design Consultants Ltd.
Registered in Ireland: No. 201997
Member of
