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Archive for category: Market Research

What Women Want: Brand Buying Power in 2016 and Beyond

March 7, 2016 /0 Comments/in Brand Affinity, Brand Profiling & Positioning, Brand Strategy, Branding, Branding Trends, Business, Market Demographics, Market Insights, Market Psychographics, Market Research, Target Market

The percentage of purchases decided by women translates into a staggering $18 trillion in earnings worldwide for businesses. More than half of key purchasing decisions are made by women today, product or service. The question is have you tailored your brand to meet their needs? Does the positioning, style, story, tone and focus of […]

Rebranding: Crisis Recovery and Brand Rebuild

February 16, 2016 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Health Check, Brand Relaunch, Brand Reputation, Brand Revitalisation, Brand Risk Management, Brand Risk Mitigation, Brand Strategy, Market Research, Situation Analysis

In the first quarter of 2015, SDL conducted a survey of almost 3,000 customers and found four out of five would walk away from a brand and never give it another chance after experiencing a major issue. That statistic explains why some brands have no choice but to rebrand in an attempt to resolve […]

Rebranding Strategy: Gems of Wisdom from 5 Successful Brand Revitalizations

January 5, 2016 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Champions, Brand Collateral, Brand Design, Brand Differentiation, Brand Health Check, Brand Identity Design, Brand Personality, Brand Profiling & Positioning, Brand Relaunch, Brand Relevance, Brand Reputation, Brand Research, Brand Revitalisation, Brand Strategy, Brand Values, Branding, Business, Customer Engagement, Graphic Design, Market Demographics, Market Insights, Market Research, Millennial Branding, Rebrand, Rebranding, Return On Investment, Revamped Design, Revitalized Design, Target Market

Rebranding is a relatively broad term, as it encompasses both large and small-scale changes to an existing brand, which aim to resurrect a failing brand, reposition the brand and allow the company to reach out to a new target market, or simply help the brand keep up with the times. While some brands adopt […]

Baby Boomer Branding: How and Why to Market to this Lucrative Demographic

August 24, 2015 /0 Comments/in Boomer Branding, Brand Design, Brand Health Check, Brand Relevance, Brand Strategy, Branding, Business, Market Demographics, Market Insights, Market Research, Marketing, Return On Investment, Revamped Design, Revitalized Design

Although there’s a lot of talk about millennials and their desire to engage in consumerism, it’s important not to overlook the baby boomer generation, born from the end of World War 2 up to the early 1960s (roughly between 1946-1964). After all, Baby Boomers hold 70 percent of all disposable income in the United States. […]

Brand Expansion: Give Your Customers What They Want!

May 10, 2013 /0 Comments/in Brand Expansion, Brand Relevance, Brand Strategy, Business, Customer Engagement, Market Insights, Market Research, Marketing

If we learn nothing else from the fast food and drink industry it is that complacency has no place in the business world, even among global brand leaders. A trend has emerged whereby large fast food and coffee retailers are expanding their brand model into new areas in order to capture new market opportunities and […]

15 Reasons Why You Need a Brand Audit to Increase Your Revenue

September 29, 2011 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Health Check, Brand Relaunch, Brand Relevance, Brand Revitalisation, Branding, Business, Communication, Customer Engagement, Design Update, Market Insights, Market Research, Marketing, Rebrand, Rebranding, Return On Investment, Revamped Design, Revitalized Design, Target Market, Trends

Fact: Strong brands make more money, are more profitable and increase company value. They enable you to command a premium, ensure customer preference in buying decisions and build customer loyalty which reduces cost of sales and fends off competition. If your profits are falling and sales are not performing a “Brand Audit” will help give […]

Top 10 Reasons For Rebranding To Grow Your Business

July 7, 2011 /0 Comments/in Brand Collateral, Brand Design Brief, Brand Profiling & Positioning, Brand Relaunch, Brand Relevance, Brand Revitalisation, Branding, Business, Communication, Customer Engagement, Customer Service, Graphic Design, Integrated Marketing, Market Demographics, Market Insights, Market Psychographics, Market Research, Marketing, Packaging, Rebrand, Rebranding, Rebranding Mistakes, Situation Analysis, Target Market, Technology, Trends

Brands are constantly evolving to ensure they keep abreast of changing needs in the market place. Even some of the greatest brands in the world need rejuvenation. Brands like Guinness, Coca-Cola, Starbucks and Kellogg’s are iconic, global in their status. Yet when you look at their market leadership over the decades, they have all changed even […]

QR Codes – A Hot Trend for Cross Platform Marketing to Grow Your Brand

May 18, 2011 /0 Comments/in Advertising, Apparel, Brand Collateral, Branding, Business, Communication, Customer Engagement, EProducts, Estate Agents, Innovation, Integrated Marketing, Interactive Marketing, Market Insights, Market Research, Marketing, Mobile, Online Marketing, Packaging, Packaging Design, Pharmaceutical Industry, Professional Services, Publishers, QR Code Readers, QR Codes, Retailers, Return On Investment, Smart Phones, Social Engagement, Social Media, Target Market, Technology, Tourism, Trends, Wayfinding Systems

A QR Code (short for Quick Response) is a specific matrix barcode, storing information in both the vertical and horizontal directions, readable by dedicated QR barcode readers and smart phones / camera phones. QR Codes were originally developed in 1994 and used in the vehicle manufacturing industry for tracking parts etc, but are now being used very successfully in integrated marketing campaigns across […]

16 Tips to Writing a Hot Design Brief to Get the Biggest Bang for Your Buck

April 18, 2011 /0 Comments/in Brand Collateral, Brand Design Brief, Brand Profiling & Positioning, Brand Style Guides, Branding, Copywriting, Focus Groups, Graphic Design, Illustration, Market Demographics, Market Insights, Market Psychographics, Market Research, Marketing, Online Marketing, Packaging, Packaging Design, Professional Photography, Project Planning, Social Media, Target Market, Web Design & Development

Over the years I have seen a lot of different brand design briefs of all shapes and sizes from the brilliant to simply dreadful, with too many in-between lacking sufficient substance to really get the best potential return for the resources invested. Why is the brand design brief so important ? This might sound […]