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Archive for category: Private Label


Top 10 Packaging Trends for 2016

According to a 2013 publication by EY, the global consumer packaging market is valued at approximately $400 billion. That figure balloons to $500 billion when industrial end markets are included. [1]   Packaging is clearly a big business, but it’s not just about the materials that cover a product or protect it prior to purchase. […]


Packaging Design: Top 16 Tips for Great Eye-Catching Packaging Design

     Today’s retail environment is highly competitive place.          • 70% of purchase decisions are made in store          • 10% of shoppers switch brand inside a store   The most effective and profitable brands are those that stand out distinctively—and packaging design is a critical element for effective brand standout. Whether you’re developing […]


FMCG Branding: Top 4 Tips For Competing Profitably Against Own Label Brands

The fast-moving consumer goods (FMCG) market is one of the most competitive and aggressive in the world. Whether your products are foods or beverages, toiletries, cleaning products, household or office supplies, or consumer electronics, your customers have a vast array of brands to choose from—and it’s up to you to build a brand platform, with […]


Private Label: Branding Tips for Own Label Brands

Private labels used to be seen as the second rate offering in the retail world with a majority of consumers shying away from these alternatives to major brand products. They were viewed as knockoffs, cheap substitutes or poor quality ploys only purchased if you were trying to make your weekly shopping budget stretch a bit […]


Own Label Powers Ahead – Growing Brands & Engaging Consumers

The battle for the supermarket floor between “private label brands” and “branded goods” has never been more competitive then in recent years. Economic pressures have encouraged consumers, who were previously much more loyal to branded goods, to discover the quality of, and buy, private label brands because they’re invariably cheaper.  Private/Own Label << versus >> […]