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Archive for category: Trends

Top 10 Packaging Trends for 2016

January 18, 2016 /0 Comments/in Brand Design, Cause Marketing, Corporate Social Responsibility, Millennial Branding, Packaging Design, Private Label, Retailers, Trends

According to a 2013 publication by EY, the global consumer packaging market is valued at approximately $400 billion. That figure balloons to $500 billion when industrial end markets are included. [1] Packaging is clearly a big business, but it’s not just about the materials that cover a product or protect it prior to purchase. […]

Lorraine Carter Speaking at The Future Business Forum, Bucharest

December 22, 2015 /0 Comments/in Branding, Branding Trends, Business, Trends

Would you like some critical insights into the future trends of branding and business today? Join me at The Future Business Forum 2016, Romania, where I’ll be addressing the key trends in branding and how they’re impacting business so you’re empowered to make the right decisions for your future brand success. […]

Millennial Branding: 6 Ways Your Brand Can Appeal to Millennial Customers

September 22, 2015 /0 Comments/in Brand Strategy, Branding, Business, Millennial Branding, Social Media, Trends

Millennials, the newest generation of influential consumers (also known as Generation Y or Gen Y), spend more than $600 billion dollars annually with spending power expected to reach $1.4 trillion by 2020, (or 30% of US sales) according to Accenture 2013 research. While these statistics might sound like ‘gold bullion’ for many brands, in […]

Packaging Design: Top 10 Brand Packaging Design Trends for 2015

January 21, 2015 /0 Comments/in Branding Trends, Eco Packaging, FMCG, Packaging, Packaging Design, Sustainable Packaging, Trends

Great package design is crucial for a successful consumer brand. Whilst packaging is only one element of a comprehensive brand strategy, it is among the most important—in fact for many retail customers, your packaging is the first impression they have of your brand and it’s personality. The job of your pack design is to stand […]

Brand Trends: Top 20 Branding Trends for 2015

November 27, 2014 /0 Comments/in Brand Audits, Brand Health Check, Brand Profiling & Positioning, Brand Promise, Brand Story, Brand Strategy, Brand Values, Branding, Branding Trends, Integrated Marketing, Interactive Marketing, Mobile Commerce, Online Marketing, Packaging, Packaging Design, Trends

As 2014 draws to an end, now is the time to review, revamp, and update your branding strategies for the year to come. Successful branding is the key to driving business growth and profitability – and in 2015, it will be more important than ever to have a strong, thriving brand. In the coming […]

De-Branding to Differentiate; Is Your Brand Strong Enough?

February 6, 2013 /0 Comments/in Brand Experience, Brand Strategy, Brand Values, Branding, Communication, Customer Engagement, Global Branding, Innovation, Marketing, Retailers, Trends

Selfridges department store in London made waves recently with consumers and marketers alike with the launch of their “No Noise” branding project. In an aim to address the increasingly cluttered world of 21st century marketing, Selfridges opened the Quite Shop in-store. Minimalist art and music, and a ban on mobiles and shoes […]

15 Reasons Why You Need a Brand Audit to Increase Your Revenue

September 29, 2011 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Health Check, Brand Relaunch, Brand Relevance, Brand Revitalisation, Branding, Business, Communication, Customer Engagement, Design Update, Market Insights, Market Research, Marketing, Rebrand, Rebranding, Return On Investment, Revamped Design, Revitalized Design, Target Market, Trends

Fact: Strong brands make more money, are more profitable and increase company value. They enable you to command a premium, ensure customer preference in buying decisions and build customer loyalty which reduces cost of sales and fends off competition. If your profits are falling and sales are not performing a “Brand Audit” will help give […]

Top 10 Reasons For Rebranding To Grow Your Business

July 7, 2011 /0 Comments/in Brand Collateral, Brand Design Brief, Brand Profiling & Positioning, Brand Relaunch, Brand Relevance, Brand Revitalisation, Branding, Business, Communication, Customer Engagement, Customer Service, Graphic Design, Integrated Marketing, Market Demographics, Market Insights, Market Psychographics, Market Research, Marketing, Packaging, Rebrand, Rebranding, Rebranding Mistakes, Situation Analysis, Target Market, Technology, Trends

Brands are constantly evolving to ensure they keep abreast of changing needs in the market place. Even some of the greatest brands in the world need rejuvenation. Brands like Guinness, Coca-Cola, Starbucks and Kellogg’s are iconic, global in their status. Yet when you look at their market leadership over the decades, they have all changed even […]

QR Codes – A Hot Trend for Cross Platform Marketing to Grow Your Brand

May 18, 2011 /0 Comments/in Advertising, Apparel, Brand Collateral, Branding, Business, Communication, Customer Engagement, EProducts, Estate Agents, Innovation, Integrated Marketing, Interactive Marketing, Market Insights, Market Research, Marketing, Mobile, Online Marketing, Packaging, Packaging Design, Pharmaceutical Industry, Professional Services, Publishers, QR Code Readers, QR Codes, Retailers, Return On Investment, Smart Phones, Social Engagement, Social Media, Target Market, Technology, Tourism, Trends, Wayfinding Systems

A QR Code (short for Quick Response) is a specific matrix barcode, storing information in both the vertical and horizontal directions, readable by dedicated QR barcode readers and smart phones / camera phones. QR Codes were originally developed in 1994 and used in the vehicle manufacturing industry for tracking parts etc, but are now being used very successfully in integrated marketing campaigns across […]