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221

Brand Building Mastermind USA Purchase Thank You

August 18, 2017

222

Using Video To Broadcast Your Brand Message So You Attract Your Ideal Customers

August 17, 2017 /0 Comments/in Brand Message, Brand Personality, Brand Profiling & Positioning, Brand Strategy, Branding, Video

There are two important takeaways for you in this post about brand message using video: The first is that you don’t need to be a big-time corporation to publish a video that becomes popular. Today, if you have a smartphone, you can make a great marketing video to depict your brand message. A one-minute video […]

223

The Age Of Internal Branding And Selling It From The Inside Out

August 9, 2017 /0 Comments/in Brand Ambassador, Brand Champions, Brand Culture, Brand Experience, Brand Leadership, Brand Strategy, Brand Values, Branding, Internal Branding

Did you know that internal branding is the best way to get employees to develop a powerful emotional connection to your products or services so they become your top performing brand advocates because effective internal branding increases sales? That emotional connection with the brand and its culture is what drives more than 2 million[1] […]

224

Strategic Brand Partnerships: Does My Brand Look Big in This?

July 29, 2017 /0 Comments/in Brand Collaboration, Brand Partnerships, Brand Personality, Brand Positioning, Brand Profiling & Positioning, Brand Strategy, Co-Branding, Partnership Branding, Strategic Partnerships

In branding, it turns out that bigger is better together. In successful strategic brand partnerships, the branding strategy of two plus two can equal five…or more! Before jumping into bed together, several questions need to be asked – and answered. It’s essential to be clear and consistent about your values and your vision and […]

225

The Impact of Company Brand Culture On Driving Performance and Increasing Sales

July 23, 2017 /2 Comments/in Brand Culture, Brand Experience, Brand Innovation, Brand Loyalty, Brand Positioning, Brand Profiling & Positioning, Brand Refresh, Brand Relaunch, Brand Revitalisation, Brand Values, Rebranding

Most leaders and employees would view company brand culture as a crucial part of job performance and satisfaction coupled with great customer service, yet for so many brands it remains an elusive concept. We all know intuitively that a bad company culture produces bad results and there are plenty of statistics to back this […]

226

Brand Disruption: Be the Disruptor or Be Defeated

July 19, 2017 /0 Comments/in Brand Disruption, Brand Strategy, Challenger Brands, Disruptor Brands

Disruption happens. In the world of brands, standing still is not an option. Recent events at Whole Foods Market have reminded us that brands are living entities. While every brand has a different lifespan, as with all living things, youth fades and the peak of health simply cannot last forever — brand disruption, time for […]

227

7 Ways A Brand Refresh Will Make You More Productive And Increase Sales

July 11, 2017 /0 Comments/in Brand Refresh, Brand Relaunch, Brand Relevance, Brand Revitalisation, Brand Strategy, Branding, Rebrand, Rebranding, Return On Investment, Revamped Design, Revitalized Design

It’s often human nature to resist change because persisting with the comfortingly familiar feels ‘safer’. Sadly the marketplace is littered with case studies and examples of once very successful brands now gone forever, often because their leaders didn’t implement the critical changes needed, together with a brand refresh, that were essential to ensuring a successful […]

228

From Zero to Hero: How to Become a Must-Have Brand

June 21, 2017 /0 Comments/in Brand Differentiation, Brand Profiling & Positioning, Brand Strategy

Apple did it. Starbucks did it, too. And so did Barbie dolls by Mattel. If you’re wondering how these items scaled from new idea to nice-to-have to must-have hero brands, let Steve Jobs explain: “Customers don’t know what they want until we’ve shown them.”[1] Is it really as easy as the […]

229

Personal Branding: We Are All CEOs (Part 2)

June 11, 2017 /0 Comments/in Brand Profiling & Positioning, Brand Reputation, Brand Strategy, Branding, Personal Branding

In the second of a two-part post, we take a look at identifying your personal brand and maintaining it…and why personal branding no longer important just for celebrities or VIPs anymore. To reinforce the message of this article Part 1, we reiterate: Everyone has a personal brand, whether they like it or not. To […]

230

How to Develop Your Brand Tone of Voice to Increase Sales

May 28, 2017 /0 Comments/in Brand Personality, Brand Profiling & Positioning, Brand Tone of Voice, Brand Voice, Branding, Communication

Bring to mind someone you love and know well. When they announce happy news, how do they do it? It may be because of their personal brand type they give you the message as they bound into your home, all high-energy and dramatic, practically jumping up and down until you take the bait and […]