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Surviving & Thriving: Innovating Through Recession to Success

February 21, 2011/0 Comments/in Award Winners, Award Winning, Branding, Entrepreneur, EProducts, Innovation, Marketing, Packaging, Packaging Design, Publishing, Winning Exhibits /by Lorraine Carter

Innovation, that oh-so-elusive yet desirable trait touted as the engine for economic growth by our hackneyed politicians, is actually the life blood of any business but never more so then in our current economic market.    Fresher, smarter thinking is critical in business for ongoing growth and prosperity. Product and service development is a constant, […]

https://www.personadesign.ie/wp-content/uploads/2017/01/Persona-Design-Logo-512px-300x300.png 0 0 Lorraine Carter https://www.personadesign.ie/wp-content/uploads/2017/01/Persona-Design-Logo-512px-300x300.png Lorraine Carter2011-02-21 16:46:002016-05-22 15:10:37Surviving & Thriving: Innovating Through Recession to Success

Top 10 Tips To Get or Keep Your Brand On Track

January 24, 2011/0 Comments/in Branding, Customer Engagement, Customer Service, Graphic Design, Marketing, Online Marketing, Packaging, Social Media /by Lorraine Carter

1. Understand and know everything you can about your ideal customer. What makes them tick. What they love and what they hate. Have a bulls eye focus to meet their needs. Then tailor your brand to be irresistibly desirable to them. To be their number one product or service of choice.     2. Is your […]

https://www.personadesign.ie/wp-content/uploads/2017/01/Persona-Design-Logo-512px-300x300.png 0 0 Lorraine Carter https://www.personadesign.ie/wp-content/uploads/2017/01/Persona-Design-Logo-512px-300x300.png Lorraine Carter2011-01-24 08:47:002016-05-22 15:10:37Top 10 Tips To Get or Keep Your Brand On Track

Great Ideas – Solving Problems & Building Economic Prosperity

October 5, 2010/0 Comments/in Advertising, Branding, Graphic Design, Publishing, Wayfinding Systems /by Lorraine Carter

I had the good fortune to attend Offset 2010, the annual conference for the creative industry, in Dublin this weekend and suffice to say it exceeded expectations.   The back-to-back programming over the three days included a rich and varied choice of very high calibre speakers, many of which are international icons in their chosen […]

https://www.personadesign.ie/wp-content/uploads/2017/01/Persona-Design-Logo-512px-300x300.png 0 0 Lorraine Carter https://www.personadesign.ie/wp-content/uploads/2017/01/Persona-Design-Logo-512px-300x300.png Lorraine Carter2010-10-05 11:10:002016-05-22 15:10:37Great Ideas - Solving Problems & Building Economic Prosperity

Own Label Powers Ahead – Growing Brands & Engaging Consumers

September 27, 2010/0 Comments/in Branding, Marketing, Own Label, Packaging, Private Label /by Lorraine Carter

The battle for the supermarket floor between “private label brands” and “branded goods” has never been more competitive then in recent years. Economic pressures have encouraged consumers, who were previously much more loyal to branded goods, to discover the quality of, and buy, private label brands because they’re invariably cheaper.  Private/Own Label << versus >> […]

https://www.personadesign.ie/wp-content/uploads/2017/01/Persona-Design-Logo-512px-300x300.png 0 0 Lorraine Carter https://www.personadesign.ie/wp-content/uploads/2017/01/Persona-Design-Logo-512px-300x300.png Lorraine Carter2010-09-27 09:30:002016-05-22 15:10:37Own Label Powers Ahead - Growing Brands & Engaging Consumers

Winning Exhibit with ICOGRADA Galleria International !

September 21, 2010/0 Comments/in Branding, Graphic Design, Illustration, Packaging, Packaging Design, Professional Photography /by Lorraine Carter

The new Country Crest Recipes From the Orient meal range is a Winning Exhibit with ICOGRADA Galleria International, the world body for design founded in 1963. Launched this month as part of the Superquinn 50th Anniversary Celebrations this delicious range is available nationally in all leading supermarkets and independent stores.     Read the Case […]

https://www.personadesign.ie/wp-content/uploads/2017/01/Persona-Design-Logo-512px-300x300.png 0 0 Lorraine Carter https://www.personadesign.ie/wp-content/uploads/2017/01/Persona-Design-Logo-512px-300x300.png Lorraine Carter2010-09-21 10:26:002016-05-22 15:10:37Winning Exhibit with ICOGRADA Galleria International !

The Critical Product Ingredient

June 21, 2010/0 Comments/in Branding, Graphic Design, Marketing, Packaging /by Lorraine Carter

Lorraine Carter, Persona Design, writes in Irish Packaging Magazine, about Brand Packaging Design – The Critical Product Ingredient. Dare to be different, distinctive and memorable or get lost in the crowd. To read the full article published in Irish Packaging download here

https://www.personadesign.ie/wp-content/uploads/2017/01/Persona-Design-Logo-512px-300x300.png 0 0 Lorraine Carter https://www.personadesign.ie/wp-content/uploads/2017/01/Persona-Design-Logo-512px-300x300.png Lorraine Carter2010-06-21 10:38:002016-05-22 15:10:37The Critical Product Ingredient

What your packaging says about your brand

January 12, 2010/0 Comments/in Branding, Marketing, Packaging /by Lorraine Carter

Lorraine Carter, Persona Design, writes in Food Ireland Magazine about “What your packaging says about your brand” and how branding is one of the most significant contributors to a products ultimate success or failure. To read the full article published in Food Ireland download here

https://www.personadesign.ie/wp-content/uploads/2017/01/Persona-Design-Logo-512px-300x300.png 0 0 Lorraine Carter https://www.personadesign.ie/wp-content/uploads/2017/01/Persona-Design-Logo-512px-300x300.png Lorraine Carter2010-01-12 19:31:002016-05-22 15:10:37What your packaging says about your brand

Tilley’s Confectionery brand revamp award!

November 18, 2009/0 Comments/in Brand Relaunch, Brand Revitalisation, Branding, Packaging, Packaging Design, Rebrand, Rebranding, Revamped Design, Revitalized Design, Winning Exhibits /by Lorraine Carter

Tilley’s Confectionery brand revamp and new packaging won the day with Design&Design. Read the Case Study here

https://www.personadesign.ie/wp-content/uploads/2017/01/Persona-Design-Logo-512px-300x300.png 0 0 Lorraine Carter https://www.personadesign.ie/wp-content/uploads/2017/01/Persona-Design-Logo-512px-300x300.png Lorraine Carter2009-11-18 11:28:002016-05-22 15:10:37Tilley’s Confectionery brand revamp award!

Persona Design Wins for McConnells Gourment Smoked Foods

October 1, 2009/0 Comments/in Brand Relaunch, Brand Revitalisation, Branding, Packaging, Packaging Design, Rebrand, Rebranding, Revamped Design, Revitalized Design /by Lorraine Carter

McConnells Gourment Smoked Foods brand revamp and new packaging won in the IDI Best Packaging Design Awards as a Commended Finalist. Read the Case Study here

https://www.personadesign.ie/wp-content/uploads/2017/01/Persona-Design-Logo-512px-300x300.png 0 0 Lorraine Carter https://www.personadesign.ie/wp-content/uploads/2017/01/Persona-Design-Logo-512px-300x300.png Lorraine Carter2009-10-01 19:23:002016-05-22 15:10:37Persona Design Wins for McConnells Gourment Smoked Foods
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Persona Branding & Design Consultants
Contact: Lorraine Carter

E: [email protected]

T: +353 1 832 2724

Carra House
Howth, Co. Dublin, Ireland

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Persona Design Consultants Ltd.
Registered in Ireland: No. 201997

 

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