How to Use Brand Values to Drive Unwavering Customer Trust and Commitment
“It’s not hard to make decisions when you know what your values are” – this statement once expressed by Roy Disney highlights the most important function of brand values, that a lot of business owners, unfortunately, tend to forget. When business owners start thinking about values, they usually do it reluctantly, under the pressure from […]
How Leaders Drive Profitability With a Strong Brand Vision Statement
Many of us experience the power of vision first hand when we pursue our personal aspirations. It’s easier to visualize where you personally want to be, assuming you fit conventional stereotypes because society expects certain ‘accomplishments’ by a specific age because these are regarded as societal indicators of ‘success’. For example, we’re typically conditioned from […]
Increase Sales Using Buyer Personas: Your Guide to Understanding and Targeting Your Ideal Customers
Buyer Personas or Purchaser Personas is a tool used to identify and understand each of your different customer types so you can create a really attractive brand proposition to solve their problems and enhance their lives—and most importantly increase your sales. Every business, large or small, aims to truly engage their ideal audience to […]
Want Your Customers to be Loyal, Super, Raving Fans? What’s Your Brand Promise?
Your brand promise is an emotional contract you sign with your customer. Just like a real-world contract, it has qualifications and requirements that you’ve committed to upholding. And, also like an actual contract, your brand promise can bind you to your customer in a meaningful way for months or years to come—and this has big […]
Redefining Your Brand Culture After a Rebrand, Sale or Merger
When you think about a positive brand culture, what comes to mind? You might envision some of its tangible manifestations, like bean bag chairs or Friday happy hours. While admittedly fun, these examples unfortunately only scratch the surface of what brand culture means. A truly positive brand culture goes beyond words on paper and […]
Persona Branding Accelerator Masterclasses
Branding is NOT marketing or design but the bedrock foundation underpinning your whole business so these branding masterclasses are perfect for helping you accelerate your brand growth because they’ll help you re-evaluate and make your brand strategy stronger. In fact, 60% of branding is perception and only 40% is about your product or service. […]