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Today’s retail environment is highly competitive place. • 70% of purchase decisions are made in store • 10% of shoppers switch brand inside a store The most effective and profitable brands are those that stand out distinctively—and packaging design is a critical element for effective brand standout. Whether you’re developing […]
Is your brand struggling to stay relevant, afloat, or sinking in the marketplace? Do you feel that your brand could be capturing more market share—but it just isn’t happening on your current platforms? Renaming your brand or changing your tagline can be a powerful strategy for brand renewal or revitalisation, but it’s not a […]
Your brand is the most powerful asset your business owns. A compelling brand will drive sustainability and long-term profits, increasing your market share and elevate your business above the competition. In order to develop, maintain, and grow your brand, you need an effective brand strategy that combines several elements—and one of the most crucial of […]
Your brand is much more than merely product or service related features and benefits, or a logo. Brands are an experience—the relationship between your business and your customers. In the words of Simon Sinek “people don’t buy what you do, they buy ‘why’ you do it and what you do simply proves what you believe.” […]
Have you ever wondered which Persona Branding and Design articles are the most popular with readers? We’re always interested to see which of our posts resonate most with you. Even though we do lots of research and planning, there are no guarantees which topics will get the most attention. Today we’re giving you an exclusive […]
As 2014 draws to an end, now is the time to review, revamp, and update your branding strategies for the year to come. Successful branding is the key to driving business growth and profitability – and in 2015, it will be more important than ever to have a strong, thriving brand. In the coming […]
Branding is the dominant decider for competing successfully in today’s business world. Organisations with the strongest brands are able to achieve far greater market share, higher profits, and long-term viability and sustainability. Whilst most companies focus their branding efforts on marketing, platform and brand collateral, many neglect one of the most important drivers of their […]
“A rose by any other name would smell as sweet.” This immortal line from William Shakespeare’s “Romeo and Juliet” reminds us that names have only as much power as we give them – but Shakespeare didn’t have to worry about branding. The name of your company, product, service or range etc. is often the […]
Just as people can be larger than life, a brand’s personality can take on a life of its own. Creating a brand with an authentically strong character is central to your branding strategy success and effectively the decider between just another average price fighter or a truly magnetic and profitable brand. And the good […]
Branding is essential for the success of your business, but your products or services aren’t the only aspects of your company that need a strong brand. As a CEO or executive, and the public face of your business, developing a distinctive and consistent personal brand complements and further solidifies your business brand—while at the same […]
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Contact: Lorraine Carter
T: +353 1 832 2724
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