You searched for : Persona Design

New Search

If you are not happy with the results below please do another search

Archive for category: Brand Sponsorship

Seasonal Branding: Tread Carefully with Christmas Themed Brand Strategies

November 24, 2015 /0 Comments/in Ambush Marketing, Brand Champions, Brand Collaboration, Brand Collateral, Brand Health Check, Brand Loyalty, Brand Personality, Brand Profiling & Positioning, Brand Relevance, Brand Reputation, Brand Sponsorship, Brand Story, Brand Values, Branding, Business, Cause Marketing, Co-Branding, Customer Engagement, YouTube

Fourth quarter commercialism looms large. Sparkly red and green Christmas displays are simultaneously mounted as spooky orange and black Halloween decorations come down. From Ireland to Illinois, consumers react in unpredictable ways to brand seasonal messages that creep in earlier and earlier every year. For retailers, that response can mean boom or bust for critical […]

Co-Branding: 13 Tips for Growing Your Brand Through Strategic Partnerships

November 9, 2015 /0 Comments/in Brand Ambassador, Brand Collaboration, Brand Partnerships, Brand Sponsorship, Brand Strategy, Brand Values, Co-Branding

Why Co-branding? Co-branding is defined as a partnership between brands. It typically works best when Brand A partners with Brand B, each with a different set of customers and brand associations of their own. As in the expression, “the whole is bigger than the parts,” co-branding can add value when synergy exists between the brands; […]

Rugby World Cup Branding: 5 Ideas You Can Learn From Big Brand Marketers

September 28, 2015 /0 Comments/in Brand Ambassador, Brand Leadership, Brand Relevance, Brand Sponsorship, Brand Story, Brand Strategy, Branding, Business, Celebrity Endorsement, Global Branding, Integrated Marketing, Return On Investment, Storytelling, Video, YouTube

At the early Olympics, every four years triumphant athletes were lauded by having sponsorships called out (family name and native town), odes written and likenesses commissioned. These ancient versions of mass media frenzy were designed to create buzz and sing the virtues of the victorious. Today, major sporting events continue to represent big opportunities for […]

Brand Sponsorships: The Best Brand Ambassadors Are Already On Your Payroll

September 8, 2015 /0 Comments/in Brand Ambassador, Brand Champions, Brand Partnerships, Brand Sponsorship, Brand Strategy, Business, Customer Engagement, Online Marketing, Social Engagement

What is a Brand Ambassador? Not everybody can be called the greatest tennis player of all time. However, with 17 Grand Slam trophies in a professional career beginning in the last century, Roger Federer has the most impressive endorsement portfolio in sports. Image via www.moet.com ©Moet His grace under pressure and winning smile positions […]

World Cup Branding: What Can You Learn from the World Cup Campaigns?

July 28, 2014 /0 Comments/in Advertising, Ambush Marketing, Brand Placement, Brand Sponsorship, Brand Strategy, Branding, Global Branding, Integrated Marketing, Online Marketing

Much like the Olympics, every four years the World Cup captures the attention of the globe—and global marketers. World Cup branding is a powerful way for businesses to elevate their brand profiles and strengthen brand visibility on a global scale. But the branding techniques used by companies during World Cup fever don’t have to […]

Rebranding : How To Do It Successfully and Avoid Pitfalls

June 6, 2013 /0 Comments/in Brand Health Check, Brand Reputation, Brand Revitalisation, Brand Risk Management, Brand Sponsorship, Brand Strategy, Branding, Business, Cause Marketing, Celebrity Endorsement, Rebrand, Rebranding, Rebranding Mistakes, Revitalized Design

One of the world’s biggest brands – Coca Cola – has done it eleven times, albeit in a largely evolutionary manner, since selling their first sugar-laden fizzy drink in its now-iconic bottle. Thousands of other very successful well knows brands have also done it over the decades. It’s a critical and strategic part of all […]

Why Align Your Brand to A Worthy Cause?

March 7, 2013 /0 Comments/in Brand Reputation, Brand Sponsorship, Brand Strategy, Brand Values, Branding, Business, Cause Marketing, Customer Engagement, Global Branding, Integrated Marketing, Marketing

The benefits to worthy causes or charities of partnering with big brands are obvious. Charities, such as Oxfam, use partnerships with commercial brands as a media platform and an opportunity to get its message out to the public. Partnering with Marks & Spencer allows Oxfam to tap into the huge influence the […]

Celebrity Brand Endorsement: 7 Tips to Getting it Right

October 12, 2012 /0 Comments/in Advertising, Brand Champions, Brand Sponsorship, Brand Strategy, Brand Values, Celebrity Endorsement

Michael Jordan and Nike, Michael Jackson and Pepsi, Jennifer Lopez and Venus. For decades now branding giants have paid big bucks to get celebrities to endorse their brand and it’s not hard to see why. It can be a critical and very profitable part of your brand strategy. From winning athletes to […]