If you are not happy with the results below please do another search
The Romans said, “Veni, vidi, vici,” meaning “to come”, “to see”, and “to conquer”. Two millenia later we say, “Video, video, video” in conquering digital marketing frontiers. Your brand’s one, three and five year brand strategy plans should reflect the fact that video content is an increasingly a powerful, indeed essential tool for both small […]
What is a Brand Ambassador? Not everybody can be called the greatest tennis player of all time. However, with 17 Grand Slam trophies in a professional career beginning in the last century, Roger Federer has the most impressive endorsement portfolio in sports. Image via www.moet.com ©Moet His grace under pressure and winning smile positions […]
Although there’s a lot of talk about millennials and their desire to engage in consumerism, it’s important not to overlook the baby boomer generation, born from the end of World War 2 up to the early 1960s (roughly between 1946-1964). After all, Baby Boomers hold 70 percent of all disposable income in the United States. […]
Google made us uncomfortable! When the third most valuable brand in the world [Forbes, 2015] announces a surprise rebranding, people notice. On a recent midsummer Silicon Valley afternoon, the Co-founder and CEO of Google morphed into the CEO of Alphabet before our eyes. What’s Alphabet, we wondered? Larry Page opened his […]
Have you ever wondered which Persona Branding and Design articles are the most popular with readers? We’re always interested to see which of our posts resonate most with you. Even though we do lots of research and planning, there are no guarantees which topics will get the most attention. Today we’re giving you an exclusive […]
Halloween isn’t just for kids anymore. This spooky celebration marks the start of a major holiday season, and it’s grown from a great time to sell sweets and treats, to a massive multi-billion dollar industry with all types of customers getting into the Halloween spirit and looking forward to scary fun opportunities! Your business […]
Branding is the dominant decider for competing successfully in today’s business world. Organisations with the strongest brands are able to achieve far greater market share, higher profits, and long-term viability and sustainability. Whilst most companies focus their branding efforts on marketing, platform and brand collateral, many neglect one of the most important drivers of their […]
Branding is essential for the success of your business, but your products or services aren’t the only aspects of your company that need a strong brand. As a CEO or executive, and the public face of your business, developing a distinctive and consistent personal brand complements and further solidifies your business brand—while at the same […]
Entrepreneurs typically face an array of challenges with a failure rate which is dauntingly high. Estimates range from 75 to 90 percent of startups failing within the first few years – those numbers are enough to give even the most stoically resilient and determined entrepreneur pause for thought. The good news is that a […]
The concept of branding has come a long way—from a near-mythical corporate buzzword attainable only through massive infusions of marketing euros, to a vital and achievable goal for any company, big or small. And like all things branding and marketing related, the methods that work for branding continue to rapidly change and evolve with the […]
Persona Branding & Design Consultants
Contact: Lorraine Carter
T: +353 1 832 2724
Carra House
Howth, Co. Dublin, Ireland
Copyright © 2007-2022 All rights reserved.
Persona Design Consultants Ltd.
Registered in Ireland: No. 201997
Member of
