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Archive for category: Family Branding
Family Business Branding and The Secret Drivers to Brand Success
/0 Comments/in Brand Personality, Brand Relevance, Brand Reputation, Brand Strategy, Brand Values, Customer Engagement, Entrepreneur, Family BrandingAt his Tuscan estate overlooking Siena, Dr. Francesco Mazzei pours a glass of ruby red Chianti Classico while beginning to tell the story behind the distinctive label that represents several legacies: the name of his family’s medieval country house castle, the village hamlet, the family winery, and the year it was founded. “Castello Fonterutoli Mazzei […]
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